Episode 13: Why You Should NOT Drip Content In Your Membership Site Or Online Course - SubscribeMe.fm

Episode 13: Why You Should NOT Drip Content In Your Membership Site Or Online Course

By Ravi Jayagopal | Podcast

When should you NOT Drip Content? When is Content Dripping not right for your members?

12/25/2015
SubscribeMe.fm by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Episode #13 12/25/2015
00:00:00 00:00:00

Welcome to episode #13 of the SubscribeMe show from SubscribeMe.fm.

In this episode, I discuss 3 reasons why you should NOT drip content in your membership site.

When should you NOT drip content? Are there situations when content dripping is not right for your members? What do you do in that case? Do you simply allow access to everything from day 1 and risk getting ripped off? Or is there an alternative to content dripping?

If you want your members to feel that you are continuously creating NEW content, fresh off-the-press, fresh-from-the oven type of freshness, then you should NOT use Content Dripping to make it look like it’s new or just created. That is NOT what content dripping is meant for.

Your members will figure it out that the content that you are dripping was probably created a while ago – sometimes maybe months or even years ago, because there is bound to be some kind of a trail – like comments from other members, or references in the content to dates or events from the past. So DO NOT use content dripping to try to fool your members into thinking that the content is freshly created. You shouldn’t do that with content dripping or with email autoresponders.

#2: Another reason why you should not drip content: is when you have a LOT of modules, and there’s a chance that your audience might not want to consume it in the same order that it is dripped. Let’s take the example of a physical fitness course. Within the main course – that we will call “Get The Body of your Dreams And Keep It For Life”, you may have a long-term strategy and schedule for losing weight and keeping it off. Your modules might be Cardio, Thighs, Abdomen, Shoulders, Arms, etc. And you may be dripping the content in a certain order. And someone who joins your course gets the Cardio module on week 1, Thighs in week 2, Abdome in week 3, Shoulders in week 4, and so on. If someone joined today, and after week 1, they just don’t care about the Thighs module, and they want to skip ahead to the Abdomen module from week 3, then since you’re dripping content, they cannot fast forward the content. But at the same time, you may not want to make everything available from day 1. In fact, let’s even say you’re dripping content monthly, and not weekly. And what if they want content from Month #4 to be available today? You want to drip content, but they don’t want you to drip content. So what do you do in that case?

Many years ago, at DigitalAccessPass.com, with the help of a DAP user’s tiny little spark of an idea, we came up with the concept of what we called the Credit Store. The idea is, that instead of dripping content based on YOUR personal preference, you instead give CREDITS to your users, and then they can take those credits and redeem them for specific modules in your content store.

This is similar to buying tokens at the local fair. You buy tokens at the entrance, and you can use them on any game or ride in any order, as many times as you want, based on YOUR preference. Similarly, when someone signs up for a subscription, then with each monthly payment, they get, say 10 credits. They can take those 10 credits and go to your Credit store – which is basically your Content Store. And there, they see the Cardio module for 3 credits, Thighs for 2, Abdomen for 4 credits and so on.

This is an extremely powerful alternative to Content Dripping. And at DigitalAccessPass.com, we launched the Credit Store plugin a few years back, and it has been a huge hit among those who want to offer their members this kind of flexibility of redeeming content, while not giving away the farm on day 1 and still maintaining control over the security of the content.

Finally, another reason to NOT drip content, is when your content could get outdated quickly. Like stock quotes, or financial news, or current events, or when you’re following a certain company or trend or current event. You absolutely cannot queue up any content, because by the time your content gets dripped, in weeks or maybe even in months, then it might already be outdated partially or even entirely.

So those are the 3 major reasons when dripping content is NOT a good idea.

Listen to the show via the player above.

Or if you want all of the episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .

Cheers!

– Ravi Jayagopal

Check out the rest of the episodes below:

06/14/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115 06/14/2022
00:00:00 00:00:00
05/06/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How to Reverse Engineer Your Website, Products and Services - 114 05/06/2022
00:00:00 00:00:00
02/10/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Urgency, Scarcity and Exclusivity (USE) - 113 02/10/2022
00:00:00 00:00:00
12/25/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112 12/25/2021
00:00:00 00:00:00
11/11/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Takeaways From My Book Launch: The Offer - 111 11/11/2021
00:00:00 00:00:00
10/22/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110 10/22/2021
00:00:00 00:00:00
09/13/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Sell First, Create Later - 109 09/13/2021
00:00:00 00:00:00
06/28/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal No Such Thing As Too Long, Only Too Boring - 108 06/28/2021
00:00:00 00:00:00
06/16/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal I Came Home and the Dog Was Bald - 107 06/16/2021
00:00:00 00:00:00
06/08/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Put Your Pen Down, Script It And Rehearse It - 106 06/08/2021
00:00:00 00:00:00
04/10/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105 04/10/2021
00:00:00 00:00:00
01/23/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104 01/23/2021
00:00:00 00:00:00
12/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103 12/10/2020
00:00:00 00:00:00
11/23/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102 11/23/2020
00:00:00 00:00:00
10/14/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101 10/14/2020
00:00:00 00:00:00
09/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100 09/10/2020
00:00:00 00:00:00
08/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99 08/10/2020
00:00:00 00:00:00
07/27/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98 07/27/2020
00:00:00 00:00:00
06/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 5: Greatest Free and Freemium Tools - 97 06/21/2020
00:00:00 00:00:00
04/19/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 4: Greatest Free and Freemium Tools - 96 04/19/2020
00:00:00 00:00:00
01/30/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95 01/30/2020
00:00:00 00:00:00
01/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Greatest Free and Freemium Tools - Ep 94 01/21/2020
00:00:00 00:00:00
01/11/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93 01/11/2020
00:00:00 00:00:00
12/31/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92 12/31/2019
00:00:00 00:00:00
12/01/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Write a Best-Selling Book (Do This Instead) - 91 12/01/2019
00:00:00 00:00:00