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Category Archives for "Audio"

Podcasting with WordPress – 105

By Ravi Jayagopal | Audio , Digital Creators , Plugins , Podcast , Podcasting , Tools , WordPress

What you need to know about creating and hosting your own Podcast Feed.

04/10/21
SubscribeMe.fm by Ravi Jayagopal Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105 04/10/21
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27 “Must Have” WordPress Plugins For Your Business Website

By Ravi Jayagopal | Audio , Blogging , Digital Creators , Free , Freemium , Plugins , S3MediaVault.com , Social Media , WordPress

I've been using WordPress since 2004 (less than a year after it launched). I launched my own WordPress blog and wrote my very first blog post on Jan 24, 2005.

And in all those years of working with WordPress, developing WordPress plugins, building my own WordPress websites, and helping my clients build their own websites, I've found the following to be among *the very best* and "must have" WordPress plugins I use (or have used) - and highly recommend.

I've separated them loosely into multiple categories, like Making, Managing, Marketing and Monetizing. Most of these are best-of-breed plugins. But doesn't mean you should install all of them. In fact, trying to install a plugin just-because is a sure-fire way to make sure you never launch anything :-). So don't do that. Use them IF and ONLY IF you absolutely need to implement a specific feature.

And be sure to bookmark this page, as I add and remove plugins over time as plugins evolve.
Legend: * (f) Free * (p) Paid * (fr) Freemium (Free tier, Premium extras)

Why You Should NEVER Host Video or Audio On Your Own Website

By Ravi Jayagopal | Audio , Digital Creators , Video

If you are digital marketer or digital products creator, then you are creating a bunch of Audio, Video, PDF and other kinds of files - like mindmaps, powerpoints, docs, zips, etc - for your content marketing, online courses, lead magnets and maybe just for SEO.

And I wrote about Why You Should NEVER Host Video or Audio On Your Own Website.

And no, Google Drive or Dropbox are not suitable for that either - they're for mostly one-off use, and not for mass-distribution, and their terms of service kinda make it a bad idea. I explain it all here.

Podcasts: Edited or Unedited?

By Ravi Jayagopal | Audio , Digital Creators , Focus and Priorities , Know, Like, Trust , Podcasting , Productivity

Me listening to a podcast while at the dentist.

I saw this question asked on Facebook, so I wanted to address it here.

Question: "Do you prefer listening to a podcast that is is edited? Or nah?"

My Answer: For the most part, I prefer podcasts that are edited for umms and aahs and pauses. Now, there are shows which the conversations are just absolutely incredible (Bill Simmons, Tim Ferriss, Marketing Over Coffee), and it would actually do it injustice to edit the natural flow - so such shows are the exception. But those are far and few in-between.

Most regular "interview" shows can use all the editing they can, not just to improve the length of the show, but for improving the audio quality (sound leveling, cross-talk, etc), and to improve the show quality just by cutting out the completely unnecessary stuff - like "Can you hear me now?" pre-interview banter, "Hold on, my door bell just rang", "Sorry, my child is calling me, let me quickly check what it is", "Mind if I grab a quick drink of water?", type stuff which is not important to the show or to the listeners.

Some additional points:

The Greatest Free & Freemium Tools I Can’t/Won’t Live Without

By Ravi Jayagopal | Audio , Digital Creators , Free , Freemium , Podcasting , SEO , Tools , Video

I've been selling online since 1997. And in all of those years, I've tried and tested an insane number of tools, desktop software and apps and online services, as you can probably imagine. And today, it's just absolutely crazy to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them. All of these are either completely free, and/or open source, or offer a free tier that I can pay to get additional features - basically a freemium (free + premium) service.

So here are some of the greatest free and freemium tools most of which I couldn't - and wouldn't want to - live without.

Alexa, what’s my Flash Briefing?

By Ravi Jayagopal | Alexa , Audio , Digital Creators , Kindle , Podcasting

“The Twitter of Audio”?
“Twidio”?
“Twaudio”?

Take your pick — those are my maybe-lame nicknames for Alexa Flash Briefings 🙂

I launched my own Alexa Flash Briefing (AFB) - which you can listen via the player below - in August 2018. And here are some random thoughts and comments regarding my experience.

Do you have an Alexa Flash Briefing? If yes, what is it? If no, why not? Let me know in the comments below.

It’s a digital goldmine right now, ripe for the gold rush. Very much like Podcasting, but even more exclusive, as not too many know about it, and not too many will put in the effort to create one, even though it's super-easy.

Which of these would you rather compete with for attention?

5+ Billion YouTube Videos
1+ Billion Websites
850,000+ Podcasts
10,000+ Alexa Flash Briefings

(The numbers have been aggregated from various resources, many of them making their best- and educated guesses. Anyway, the general idea — and my main point — remains the same.)

4 Tips For Better Audio

By Ravi Jayagopal | Audio , Video

4 tips for better Audio​

It's better to put just a little bit of thought and effort BEFORE you hit record, rather than try to fix bad audio in post-production. Remember "GIGO" - garbage in, garbage out. People will tolerate a little bit of poor lighting or slightly choppy video, but not many will tolerate bad audio.

If you showed people the video of a person using nails on a chalkboard, without the audio, they won't be too bothered by it. Then try playing the sound of nails on a chalkboard, and you'll see people cringe and go crazy. That's because audio can impact us more emotionally, than video. Which is why, podcasts are such a powerful way to build a deeper connection with your audience.

Watch the video for the 4 tips.