Podcast Archives - SubscribeMe.fm

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How to Reverse Engineer Your Website, Products and Services

By Ravi Jayagopal | Digital Creators , Marketing , Podcast

05/06/2022
SubscribeMe.fm by Ravi Jayagopal How to Reverse Engineer Your Website, Products and Services - 114 05/06/2022
00:00:00 00:00:00

(listen to the article below via the player above)

On previous podcast episodes, as well as in my book, I've written and talked about what I call "Start With The Last Thing First".


So for eg., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. And so on.

I've always been a big proponent of starting with the last thing first, and then working your way backward.

Urgency, Scarcity and Exclusivity (USE)

By Ravi Jayagopal | Digital Creators , Podcast

02/10/22
SubscribeMe.fm by Ravi Jayagopal Urgency, Scarcity and Exclusivity - 113 02/10/22
00:00:00 00:00:00

(listen to the article below via the player above)

I have an acronym for Urgency Scarcity and Exclusivity: U.S.E

You've got to use USE in your offers.

Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”.

Every piece of content you publish should also have some kind of a CTA, but we’ll only address CTAs on your offer page in this chapter.

Audiobooks, ACX, Kindle to Paperback

By Ravi Jayagopal | Digital Creators , Kindle , Podcast , Video

Audiobooks, ACX, Kindle to Paperback

My first-ever video update for my email subscribers! In this video, I talk about...

  • The Audiobook version
  • How and why I'm creating it with Audiobook Creation Exchange (ACX) and Audible in mind,
  • What are the specifications for ACX audio files
  • What software I'm using to make my files meet the specs
  • The Free Kindle ISBN that Amazon gives you when you create a Paperback book via Kindle Direct Publishing (KDP - used to be CreateSpace)
  • Don't use their free ISBN number - pay for one via Bowker
  • Why I changed the book cover of my latest book, DogpooBook.com

Sell First, Create Later

By Ravi Jayagopal | Digital Creators , Podcast

09/13/21
SubscribeMe.fm by Ravi Jayagopal Sell First, Create Later - 109 09/13/21
00:00:00 00:00:00

(listen to the article below via the player above)

Sell First, Create Later


I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, or even a year, creating a single course or sometimes an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... <crickets>.

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