I Came Home and the Dog Was Bald - SubscribeMe.fm

I Came Home and the Dog Was Bald

By Ravi Jayagopal | Copywriting

(Pic: My baby dog Vanilla, beautifully swaddled by my daughter)
06/06/21
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(Listen to this article via the player above)

Seth Godin talks about attention deficit. And he also talks about attention surplus.

And weirdly enough, they both conclude the same thing:

No one is paying attention. Including yourself.

I’ve always been intrigued by the psychology of persuasion (and am a big fan of the book by Cialdini too). And one of my favorite past-times is reading random stuff about “Ninja” copy-writing and persuasion and marketing techniques, as I’ve always been (and will be) a student of marketing.

And one of the techniques I love, is a NLP Technique called “Pattern Interrupt“.

This is where, you do something so different from the rest of your competition, that it completely throws your audience off-balance, and lowers their guard just enough for you to make your presence felt – and grab their attention for a few fleeting seconds (now what you do with that next is a completely different story).

This technique can be used in many aspects of life…

But first, you may have heard of Roy H. Williams, the “Wizard Of Ads”, and one of my “Guru Drona’s” that I paid tribute to in my first book I ever authored, back in 2007.

Here’s an excerpt from one of his newsletters, that I even today eagerly await every Sunday at midnight.

In this, he talks about asking people to volunteer ridiculous, over-the-top subject lines, and how he ties it to their marketing, in front of a live audience…

"The stagecraft begins when I ask everyone in the room to write a statement that would catch the ear of any person who overheard it. "The statement doesn't have to make sense," I say, "It just needs to be larger than life, evocative, difficult to ignore. The kind of statement that would make a passing stranger turn and say, 'Huh?'

I then ask 6 volunteers to bring their statements onto the stage. I'm now going to craft real ads for real businesses using the statements written on those papers as the opening lines for the ads. 'Do I have any business owners in the room?' Six business owners take the stage. I randomly pair them up with the colorful statement-holders. I have no idea what businesses are on stage or what statements are written on those papers.

I owe Tom Robbins (not to be confused with Tony) for this little bit of stagecraft. In a magazine interview that accompanied the release of his novel, Fierce Invalids Home From Hot Climates, Tom said, "Everything in the universe is connected, of course. It's a matter of using imagination to discover the links, and language to expand and enliven them."

Business owner number one. Tell me about your business.
'I have a plumbing company.'

Name a profit center you'd like to improve.
'I'd like to get more calls for our 24-hour emergency service.'

Crazy person number one. What did you write on your paper?
'I came home and the dog was bald.'

The room roars with laughter as I walk to the front of the stage and balance there - my toes hanging over the edge - as 2,000 people hold their breath.

I came home and the dog was bald. I haven't been that surprised since I woke up at 2AM to pee and stepped out of bed into an inch of water.

Thank god Martindale Plumbing never goes to sleep. At 2AM they were just sittin' there, hoping someone would call.

They fixed the problem while I made coffee. Great guys. Thank god for Martindale Plumbing, 24 hours a day. But I still got no idea what to do with a bald dog."

I started laughing so hard at 3:45 AM in the morning while reading this newsletter on my phone, in my bed, getting ready to fall asleep, that I literally became wide awake, and couldn’t fall asleep for a 1/2 hour after that. That’s how much it tickled me, inspired me, and got my juices going (this was a few years ago – I no longer use electronic devices right before going to bed – other than, say, listening to a podcast while I brush my teeth).

Remember, it’s not just about writing something ridiculous, larger than life, and simply shocking for the sake of shocking. That usually ends up sounding like a bad joke, or worse, distasteful or crass.

The key is to start your copy (email subject, blog post, book title) with something ridiculous, outrageous, and even shocking, and somehow tie it all together with your main story.

That’s when you make people laugh in a dark room at 3:45 AM in the morning and inspire them so much that they lose their sleep!

Oh, and don’t forget to go sign up for the free Monday Morning Memo, written by one of my favorite people in the world.

Dogpoo and Dosaa: 41 Business, Marketing & Tech Ideas & Inspiration for Entrepreneurs & Digital Creators

That’s the name of my next book, which I had put on hold for almost 6 months, and just picked it back up again. I hope to finish it within the next month. Let me know if you’re interested in getting an advanced review copy for free.

I hope the title is a pattern interrupt when it comes to business and marketing books.

A Mini Headline/Subject-Line Challenge

Imagine you’re sending out an email to your list… something to do with your product (any product or service, or yourself).

I challenge you to come up with a “pattern interrupting” headline, and how you would tie it in to your story…

And please do post it below in the comments below (scroll to the bottom of the page) with what you came up with!

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00:00:00 00:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32 05/26/2016
00:00:00 00:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31 05/17/2016
00:00:00 00:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #30 05/09/2016
00:00:00 00:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29 05/02/2016
00:00:00 00:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28 04/25/2016
00:00:00 00:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27 04/18/2016
00:00:00 00:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #26 04/04/2016
00:00:00 00:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #25 03/25/2016
00:00:00 00:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #24 03/18/2016
00:00:00 00:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #23 03/11/2016
00:00:00 00:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #22 03/04/2016
00:00:00 00:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #21 02/26/2016
00:00:00 00:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20 02/19/2016
00:00:00 00:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19 02/12/2016
00:00:00 00:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18 02/05/2016
00:00:00 00:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17 01/29/2016
00:00:00 00:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16 01/20/2016
00:00:00 00:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15 01/08/2016
00:00:00 00:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #14 12/30/2015
00:00:00 00:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13 12/25/2015
00:00:00 00:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #12 12/20/2015
00:00:00 00:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11 12/12/2015
00:00:00 00:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10 12/04/2015
00:00:00 00:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9 11/20/2015
00:00:00 00:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8 11/13/2015
00:00:00 00:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7 11/04/2015
00:00:00 00:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6 10/28/2015
00:00:00 00:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5 10/23/2015
00:00:00 00:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4 10/17/2015
00:00:00 00:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3 10/10/2015
00:00:00 00:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2 10/03/2015
00:00:00 00:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1 09/26/2015
00:00:00 00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com Ravi Jayagopal http://SubscribeMe.fm Facebook Twitter Embed
Aug 14
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m53s
May 09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
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Sep 24
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m21s
Aug 05
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19m11s
Jun 14
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m48s
May 06
How to Reverse Engineer Your Website, Products and Services - 114
23m41s
Feb 10
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17m8s
Dec 25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m31s
Nov 11
Part 2: Takeaways From My Book Launch: The Offer - 111
27m57s
Oct 22
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m48s
Sep 13
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23m3s
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No Such Thing As Too Long, Only Too Boring - 108
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Jun 08
Put Your Pen Down, Script It And Rehearse It - 106
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Apr 10
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
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Jan 23
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24m11s
Dec 10
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m35s
Nov 23
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
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Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m31s
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17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
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Apr 19
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Jan 21
Part 2: Greatest Free and Freemium Tools - Ep 94
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Jan 11
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
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Apr 18
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Apr 09
YouTube Sucks If You're Doing This - 82
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Jan 09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
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Dec 13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
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Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
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Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
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Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
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Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
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13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
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$99 One-time Better Than $9/mo Recurring? - Ep #61
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State of the Internet Address - with Zombies and Heroes - Ep #50
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Sep 01
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3 Must-Have Tools for WordPress & Online Security - Ep #30
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Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
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Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
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Mar 25
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Mar 18
Content Creation & Repurposing - TOC Technique - Ep #24
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Video Hosting For Your Membership Site - Ep #23
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Audio, PDF & Media Hosting For Your Membership Site - Ep #22
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3 Biggest Podcasting Myths Busted - Ep #21
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Feb 05
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
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Jan 29
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Jan 20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
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Jan 08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Dec 30
Launch One-Time Product First or a Recurring Subscription? - Ep #14
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Dec 25
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
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Dec 20
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
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Dec 04
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
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Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
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39m
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Oct 03
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
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From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
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Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m52s
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m21s
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m11s
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m48s
How to Reverse Engineer Your Website, Products and Services - 114
23m41s
Urgency, Scarcity and Exclusivity (USE) - 113
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Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m31s
Part 2: Takeaways From My Book Launch: The Offer - 111
27m57s
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m48s
Sell First, Create Later - 109
23m3s
No Such Thing As Too Long, Only Too Boring - 108
17m49s
I Came Home and the Dog Was Bald - 107
12m47s
Put Your Pen Down, Script It And Rehearse It - 106
20m15s
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m33s
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m11s
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m35s
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m9s
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m52s
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m31s
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m13s
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m24s
Part 5: Greatest Free and Freemium Tools - 97
20m3s
Part 4: Greatest Free and Freemium Tools - 96
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Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
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Part 2: Greatest Free and Freemium Tools - Ep 94
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The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m1s
Don't Write a Best-Selling Book (Do This Instead) - 91
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1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m7s
Forget the "Leavers". Create for the "Believers" - 89
14m17s
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m40s
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m42s
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m41s
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m44s
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m15s
A Programmer and a Marketer Walk into a Bar - 83
14m40s
YouTube Sucks If You're Doing This - 82
10m30s
Lessons Learned from my DOPE Launch - Ep #81
19m36s
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m6s
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m47s
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
20m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m16s
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m52s
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m47s
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m22s
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m14s
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m36s
Part 2: Product First? Or Audience First? - Ep #71
35m37s
Product First? Or Audience First? - Ep #70
26m42s
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m48s
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m48s
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m13s
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26m18s
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Behind The Scenes of My Online Course - Ep #63
23m28s
Start with the Pricing Table - Ep #62
20m31s
$99 One-time Better Than $9/mo Recurring? - Ep #61
36m
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47m26s
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m55s
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m46s
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
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Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
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39m25s
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State of the Internet Address - with Zombies and Heroes - Ep #50
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MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m14s
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m13s
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m53s
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m29s
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m54s
Part 2: Seth Godin Ruined The Internet - Ep #43
20m1s
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m39s
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m32s
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m57s
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m52s
Psychology of a Rabid Fan - Ep #38
25m
The Power of User-Generated Content - Part 5, Ep #37
21m5s
The Oprah Model of Generating Content - Part 4, Ep #36
18m59s
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m27s
Repurposing Content - Part 2 - Ep #34
27m21s
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m28s
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m4s
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m43s
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m13s
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m59s
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m7s
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m14s
Membership Models - Part 1 - Ep #26
15m32s
"Dream Book" TOC Content Marketing - Ep #25
20m26s
Content Creation & Repurposing - TOC Technique - Ep #24
20m29s
Video Hosting For Your Membership Site - Ep #23
17m25s
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m12s
3 Biggest Podcasting Myths Busted - Ep #21
28m58s
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m16s
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m42s
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m22s
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m29s
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m21s
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m31s
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m49s
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m51s
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m32s
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m36s
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m21s
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m3s
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m32s
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
39m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m13s
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m48s
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m28s
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m32s
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