Urgency, Scarcity and Exclusivity (USE) - SubscribeMe.fm

Urgency, Scarcity and Exclusivity (USE)

By Ravi Jayagopal | Digital Creators

02/10/22
SubscribeMe.fm by Ravi Jayagopal Urgency, Scarcity and Exclusivity - 113 02/10/22
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(listen to the article below via the player above)

I have an acronym for Urgency Scarcity and Exclusivity: U.S.E

You've got to use USE in your offers.

Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”.

Every piece of content you publish should also have some kind of a CTA, but we’ll only address CTAs on your offer page in this chapter.

A CTA alone isn’t always enough to get your audience to take action. There need to be some additional motivations to push them towards taking action now.

Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”, because you may not get another chance to get them back to your website.

Urgency

Every student in school is aware of how urgency can get a lot of things done fast – like, only a few days remaining before an exam, or a deadline to turn in that homework or project.

Like it or not, even in other aspects of life, without any kind of urgency or deadline, a lot of things won’t get done - at least not on time.

  • 3 days left to pay this bill, or a $35 late fee.
  • Finals in 4 days.
  • Flight leaves in 45 minutes.
  • Last day to send in your proposal.
  • Client needs this by tomorrow.
  • Boss needs the report in 1 hour.
Urgency is also about importance. Make your product or service important to your audience, and that will help increase the urgency. If it’s not important, urgency won’t work.

  • Price goes up at midnight tonight
  • Enrollment ends tonight and will reopen again only after 3 months
  • Coupon expires tomorrow

Scarcity

Scarcity is another major trigger that gets people to take action fast. If there’s too much of something, fewer will want it, because there’s so much anyway, I can always get it whenever I want.

But put a limitation on the number and make only a limited number available (even if it’s an artificial restriction), and be sure to make them aware that only a few are left, and suddenly more people will want it. Just basic human psychology: We want what we can’t have (or what we may never be able to have because it ran out).

In dating, the “hard to get” person appears seemingly more attractive than someone who is “available any time”, even if it’s a fake manipulation.

That “clingy” friend who’s always there is less fun than that friend who appears elusive and busy.

The fear of scarcity is why people started hoarding - of all things, toilet paper! - in early 2020 as the pandemic was starting to get worse.

And that’s why there are massive lines to buy an iPhone every time a new model is launched because there are so few of them. And a few months after the launch, when there’s way more supply than demand, phone companies have to make up special discounted and bonus offers just to get people to upgrade to those same phones that had a line for a mile around the block just a few months earlier.

Changingminds.org puts it well: "Scarcity is the lack of something. When we realize that we do not have something, we desire it."

If something is not scarce, then it is not desired or valued that much. You've probably experienced or heard of a teacher, a parent, a coach or a boss - someone who seldom praises. And if they give you that rare praise, that is valued so much more than praise from someone who is very liberal and generous with his or her praise.

  • “Only 5 left in stock”
  • “Are you coming to the concert? I only have 2 tickets left”
  • “Last 3 left at this price”
You can easily add scarcity to any offer, without making it look fake.

“Only 3 copies left” will work for a physical book or widget. But you can’t say that about a digital product like a PDF or software, because everyone knows that you can’t run out of digital copies of PDFs or Zip files.

Instead, you could add a more sensible limitation:
  •  “Special early-bird free bonus course for the first 50 buyers”.
  • “Free 1 hour Coaching by me when you buy during the launch”
  • “Free T-shirt with your purchase today”
  • “Premium Support + Setup Call if you become a Platinum Member”
  • “Exclusive In-Person Bootcamp for all Founding Members”
  • “Get 1 ticket for free (a $99 value) to our Seminar when you buy VIP access”
  • “I can only take on Five new 1-on-1 Coaching Clients at this”.
Urgency and scarcity trigger FOMO: Fear of Missing Out.

“What if I miss out on this deal? I’ll probably never get this price/product/version again, so I better get it now”.

Exclusivity

Finally, Exclusivity is another important trigger that can get people to take action.
  • “Special Collection”
  • “Collector’s / Limited Edition”
  • “Personally Autographed”
  • “A signed Photo with me”
  • “VIP Access”
  • “Access to After Party”
  • “Front of Line access” (skip the lines)
  • “Spend 1 full day with me at my home”
  • “Private Mastermind Group with 20 incredibly successful entrepreneurs”
  • “You have to apply and be approved before you can be accepted into the Mastermind”
If you don’t use USE triggers properly, or if you try to fake them, they can backfire.


I call this USE AbUSE.

  • Having a “Lowest Price Ever” sale multiple times a year
  • Products are discounted all the time
  • Increasing the price to then offer it at a lower price
  • When they try to leave your website, showing an exit popup that gives them a discount “Only if you buy now”
  • Showing a count-down timer after which offer is supposed to expire “tonight”, but the offer is still there and the timer always resets every time you visit the page, even after a week.

Sticking to an expiring offer is going to be very hard. If you’re doing a 3-day sale, you’ll probably get the most sales on the last day, and probably the most per-hour sales in the last few hours. As tempting as it is to keep the offer open for another day or two, you shouldn’t.

And that’s because when people know that you have a strict deadline and won’t easily budge to make a few extra bucks, it will increase the credibility of your USE triggers. And the next time you say the offer expires tonight, they know you really mean tonight. And that will get you much better results the next time you send out an offer.

So when you create your offer, be sure to use all 3 elements that I call USE: Urgency, Scarcity and Exclusivity.

And I've talked about this previously on this podcast, that if you want to have a successful launch, it's not just about the product, or the sales page, or just the pricing. It's all of it, and more. Which is your offer.

Create an epic offer, and you're almost guaranteed to have a very good, if not, great launch.

And I talked about the offer that helped me have THE BIGGEST book launch in my career.

Check out the last few episodes where I talked about the takeaways and lessons learned from this very successful launch.

And specifically, check out Episode 111, where I talked about my offer, and why it was critical to my successful launch.

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SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39 08/24/2016
00:00:00 00:00:00
08/15/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Psychology of a Rabid Fan - Ep #38 08/15/2016
00:00:00 00:00:00
08/06/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Power of User-Generated Content - Part 5, Ep #37 08/06/2016
00:00:00 00:00:00
07/13/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Oprah Model of Generating Content - Part 4, Ep #36 07/13/2016
00:00:00 00:00:00
07/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Screw Your Customers - And How Not To - Part 3, Ep #35 07/01/2016
00:00:00 00:00:00
06/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #34 06/25/2016
00:00:00 00:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33 06/16/2016
00:00:00 00:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32 05/26/2016
00:00:00 00:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31 05/17/2016
00:00:00 00:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #30 05/09/2016
00:00:00 00:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29 05/02/2016
00:00:00 00:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28 04/25/2016
00:00:00 00:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27 04/18/2016
00:00:00 00:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #26 04/04/2016
00:00:00 00:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #25 03/25/2016
00:00:00 00:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #24 03/18/2016
00:00:00 00:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #23 03/11/2016
00:00:00 00:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #22 03/04/2016
00:00:00 00:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #21 02/26/2016
00:00:00 00:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20 02/19/2016
00:00:00 00:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19 02/12/2016
00:00:00 00:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18 02/05/2016
00:00:00 00:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17 01/29/2016
00:00:00 00:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16 01/20/2016
00:00:00 00:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15 01/08/2016
00:00:00 00:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #14 12/30/2015
00:00:00 00:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13 12/25/2015
00:00:00 00:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #12 12/20/2015
00:00:00 00:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11 12/12/2015
00:00:00 00:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10 12/04/2015
00:00:00 00:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9 11/20/2015
00:00:00 00:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8 11/13/2015
00:00:00 00:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7 11/04/2015
00:00:00 00:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6 10/28/2015
00:00:00 00:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5 10/23/2015
00:00:00 00:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4 10/17/2015
00:00:00 00:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3 10/10/2015
00:00:00 00:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2 10/03/2015
00:00:00 00:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1 09/26/2015
00:00:00 00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com Ravi Jayagopal http://SubscribeMe.fm Facebook Twitter Embed
Aug 14
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
May 09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
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Sep 24
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How to Reverse Engineer Your Website, Products and Services - 114
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Dec 25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
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Part 2: Takeaways From My Book Launch: The Offer - 111
27m
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Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
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23m
Jun 28
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12m
Jun 08
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Apr 10
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33m
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Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
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Dec 10
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25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
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23m
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Apr 19
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Jan 30
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Jan 21
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Jan 11
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
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26m
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A Programmer and a Marketer Walk into a Bar - 83
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Apr 09
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Jan 09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
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Dec 13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
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Audio, PDF & Media Hosting For Your Membership Site - Ep #22
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Feb 05
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Jan 29
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22m
Jan 20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Jan 08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Dec 30
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38m
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Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
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15m
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
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17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
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How to Reverse Engineer Your Website, Products and Services - 114
23m
Urgency, Scarcity and Exclusivity (USE) - 113
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Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sell First, Create Later - 109
23m
No Such Thing As Too Long, Only Too Boring - 108
17m
I Came Home and the Dog Was Bald - 107
12m
Put Your Pen Down, Script It And Rehearse It - 106
20m
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
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23m
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Part 5: Greatest Free and Freemium Tools - 97
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Part 4: Greatest Free and Freemium Tools - 96
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Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
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The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
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1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Forget the "Leavers". Create for the "Believers" - 89
14m
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
A Programmer and a Marketer Walk into a Bar - 83
14m
YouTube Sucks If You're Doing This - 82
10m
Lessons Learned from my DOPE Launch - Ep #81
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19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
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Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
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17m
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
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Part 2: Product First? Or Audience First? - Ep #71
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Product First? Or Audience First? - Ep #70
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Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
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Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
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24m
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
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23m
Start with the Pricing Table - Ep #62
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$99 One-time Better Than $9/mo Recurring? - Ep #61
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Podcasting is So Dang Hard, So Start One Today - Ep #60
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47m
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Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
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How Your Online Course Can Be Better Than Disneyland - Ep #53
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39m
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Psychology of a Rabid Fan - Ep #38
24m
The Power of User-Generated Content - Part 5, Ep #37
21m
The Oprah Model of Generating Content - Part 4, Ep #36
18m
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Repurposing Content - Part 2 - Ep #34
27m
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Membership Models - Part 1 - Ep #26
15m
"Dream Book" TOC Content Marketing - Ep #25
20m
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Video Hosting For Your Membership Site - Ep #23
17m
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
3 Biggest Podcasting Myths Busted - Ep #21
28m
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m
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About the Author

Ravi Jayagopal is a Business Coach, 8-time Author, Speaker, Podcaster, Entrepreneur, Digital Marketer, WordPress Developer and also an Amateur Ventriloquist :-). Read more about him at https://SubscribeMe.fm/ravi-jayagopal

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