Marketing Archives - SubscribeMe.fm

Category Archives for "Marketing"

How to Reverse Engineer Your Website, Products and Services

By Ravi Jayagopal | Digital Creators , Marketing , Podcast

05/06/2022
SubscribeMe.fm by Ravi Jayagopal How to Reverse Engineer Your Website, Products and Services - 114 05/06/2022
00:00:00 00:00:00

(listen to the article below via the player above)

On previous podcast episodes, as well as in my book, I've written and talked about what I call "Start With The Last Thing First".


So for eg., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. And so on.

I've always been a big proponent of starting with the last thing first, and then working your way backward.

I Came Home and the Dog Was Bald

By Ravi Jayagopal | Copywriting , Digital Creators , Marketing , Podcast

(Pic: My baby dog Vanilla, beautifully swaddled by my daughter)
06/06/21
SubscribeMe.fm by Ravi Jayagopal I Came Home and the Dog Was Bald - 107 06/06/21
00:00:00 00:00:00

(Listen to this article via the player above)

Seth Godin talks about attention deficit. And he also talks about attention surplus.

And weirdly enough, they both conclude the same thing:

No one is paying attention. Including yourself.

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