There is a lot we can learn from Hollywood. Especially about what NOT to do. But that's for a future show.
In this article, I'm going to keep it strictly about learning Business secrets, Marketing secrets, even Content Creation secrets, from Hollywood.
(You can listen to, or read, the full series below).
06/14/2022
00:00:00
00:00:00
08/05/2022
00:00:00
00:00:00
(listen to the article below via the player above)
1) Storytelling
Movies and TV shows are all about stories, right? A story is a key element to a good movie, a good book, or a good speech.
And as a marketer, one of the most critical skills you need is storytelling.
Now, I myself have a newsletter - which you can sign up for at SubscribeMe.fm. Or just send me an email to Ravi_at_SubscribeMe.fm and I'll add you to the list and even give you a free copy of one of my eBooks.
I've been sending emails to my lists for over 25 years now. And my most successful email EVER, in terms of most opens, most read, and most clicked, had the subject line "I Came Home and the Dog Was Bald".
In that chapter, I talk about one of my favorite NLP techniques called Pattern Interrupt. And I talk about the story of a time when I mistakenly checked my email in the middle of the night right before going to bed, and opened one specific email from one of my favorite people, Roy H. Williams, aka the "Wizard Of Ads", read through it, started cracking up with laughter, and then ended up wide awake after that and couldn't go back to sleep for a while because my mind was racing with ideas.
It is an absolutely mesmerizing story and you'll regret not having heard it. So right after you finish this episode, be sure to check out the full episode, "I Came Home and the Dog Was Bald".
And as a marketer, one of the most critical skills you need is storytelling.
Now, I myself have a newsletter - which you can sign up for at SubscribeMe.fm. Or just send me an email to Ravi_at_SubscribeMe.fm and I'll add you to the list and even give you a free copy of one of my eBooks.
I've been sending emails to my lists for over 25 years now. And my most successful email EVER, in terms of most opens, most read, and most clicked, had the subject line "I Came Home and the Dog Was Bald".
In that chapter, I talk about one of my favorite NLP techniques called Pattern Interrupt. And I talk about the story of a time when I mistakenly checked my email in the middle of the night right before going to bed, and opened one specific email from one of my favorite people, Roy H. Williams, aka the "Wizard Of Ads", read through it, started cracking up with laughter, and then ended up wide awake after that and couldn't go back to sleep for a while because my mind was racing with ideas.
It is an absolutely mesmerizing story and you'll regret not having heard it. So right after you finish this episode, be sure to check out the full episode, "I Came Home and the Dog Was Bald".
And I talk about how you can do the same in your videos, audio, website copy, podcasts, YouTube videos, content marketing, newsletters, webinars, and seminars.
You too are a born storyteller. We’re all storytellers – from telling stories to our siblings to our kids to our parents to friends at a party.
You may not have honed it well enough - yet, or thought about it enough and adapted it for your business, but storytelling is in our DNA, right from when primitive humans gathered around a fire at night and told each other stories.
There are so many frameworks and formulae for telling a story.
You too are a born storyteller. We’re all storytellers – from telling stories to our siblings to our kids to our parents to friends at a party.
You may not have honed it well enough - yet, or thought about it enough and adapted it for your business, but storytelling is in our DNA, right from when primitive humans gathered around a fire at night and told each other stories.
There are so many frameworks and formulae for telling a story.
And, But, Therefore
One such storytelling formula is called ABT, developed by former scientist turned filmmaker Randy Olson. It stands for “And, But, Therefore.” Each of those is an act in the story. The first act is you use the “AND” and you come up with two pieces of information that describe the situation – basically your hook and a supporting sub-hook.
The second word, “But,” is for the conflict act of a story. “Therefore,” is the third act of a story, and ends with the resolution.
Comedians call it Setup, Twist, Punchline. A Three-act story.
There was a little girl on a farm in Kansas and her life was quite ordinary. But one day, Young Dorothy Gale and her dog are swept away by a tornado to a magical Land. Therefore, she has to find her way back home from a strange land filled with strange things. Get it? Sorry, no points for guessing the name of this movie: The Wizard of Oz.
Here’s another easy one: An innocent young boy grows up with a mean aunt, uncle, and cousin, and one day gets an invitation to a school of magic because he was born into a magical world of wizards and witches. But he discovers that his arch enemy is the one who murdered his parents and also happens to be the most powerful wizard. Therefore, the young wizard has to try and defeat the evil wizard with the help of his friends and teachers, before the evil wizard takes over the world.
Here’s a business example from coolerinsights.com(1): ABC Accounting Services (hypothetical): Mr. Tan is the boss of a Small and Medium Sized Enterprise (SME) in the car servicing business. Every day, he has to grow the business, hire and train staff, ensure that operations are running smoothly, and fix cars too (it’s a small business anyway). But because he is so busy and not financially trained, Mr. Tan has no idea how to keep his financial matters in order. Therefore, he needs the help of an accounting firm like ABC Accounting Services to take away his bookkeeping headaches, so that he can concentrate on growing his business.
>> Hook And Sub-hook But Knowledge Gap Therefore Your Solution
The second word, “But,” is for the conflict act of a story. “Therefore,” is the third act of a story, and ends with the resolution.
Comedians call it Setup, Twist, Punchline. A Three-act story.
There was a little girl on a farm in Kansas and her life was quite ordinary. But one day, Young Dorothy Gale and her dog are swept away by a tornado to a magical Land. Therefore, she has to find her way back home from a strange land filled with strange things. Get it? Sorry, no points for guessing the name of this movie: The Wizard of Oz.
Here’s another easy one: An innocent young boy grows up with a mean aunt, uncle, and cousin, and one day gets an invitation to a school of magic because he was born into a magical world of wizards and witches. But he discovers that his arch enemy is the one who murdered his parents and also happens to be the most powerful wizard. Therefore, the young wizard has to try and defeat the evil wizard with the help of his friends and teachers, before the evil wizard takes over the world.
Here’s a business example from coolerinsights.com(1): ABC Accounting Services (hypothetical): Mr. Tan is the boss of a Small and Medium Sized Enterprise (SME) in the car servicing business. Every day, he has to grow the business, hire and train staff, ensure that operations are running smoothly, and fix cars too (it’s a small business anyway). But because he is so busy and not financially trained, Mr. Tan has no idea how to keep his financial matters in order. Therefore, he needs the help of an accounting firm like ABC Accounting Services to take away his bookkeeping headaches, so that he can concentrate on growing his business.
>> Hook And Sub-hook But Knowledge Gap Therefore Your Solution
Hero’s Journey
This is another storytelling formula that’s divided into 3 parts:
The departure: The moment in which the hero starts his journey
The initiation: The course of the hero’s journeys, with the adventures and discoveries that emerge during the journey
The return to the point of departure, with the acquired powers and knowledge.
One of the most famous and easily identifiable examples: Finding Nemo, the animated movie from Pixar.
2) No amount of great marketing can make a bad product successful. So you’ve got to start with a great product.
The Adventures of Pluto Nash: Starring a peak Eddie Murphy.
Cost $100 million to make. Lost: $96 million
The Lone Ranger: From Disney! Starring a peak Johnny Depp after making insanely profitable Pirates of the Caribbean movies.
Cost: $225 million, Lost: $98 million
Waterworld, starring Kevin Costner.
Per Wikipedia, with a budget of $172 million, they spent $63 million on marketing and distribution, bringing the total cost to $235 million. The film earned a total of $264 million. So even with 63 million worth of marketing on TV and Radio and magazines and every imaginable channel, they barely broke even.
John Carter
Production budget: $263 million | Loss: $122 million
Oscar-winning Andrew Stanton (Wall-E, Finding Nemo) and the beloved and celebrated book, A Princess of Mars, written in 1912 by Edgar Rice Burroughs. Another massive Disney clunker.
Now, there are two things I would like to add:
Great marketing can sometimes make most non-Hollywood products successful. It’s different with movies because a lot of people will be watching a new movie in the theaters, in the same short time frame – like within the first few weeks. And word of mouth is incredibly strong for movies because whether you watch a great movie or a terrible movie, you’re probably telling everyone you know in real life and on social media. And there are websites like RottenTomatoes.com that give out ratings, and if a movie or show stinks, then it’s going to get terrible ratings, and that’ll discourage a lot of people from even checking it out.
But when it comes to real-life products, like a software product, or an online course, or your coaching program, you’re not going to get large numbers of people signing up for it – at least most people aren’t going to. And most of them are not immediately going to social media and posting about how terrible your product is. It takes time for the word to spread. That’s why in the short term, it’s easy for great marketing to get you a whole bunch of sales. Of course, if your product sucks, you’re going to get tons of refunds, and the bad reviews will slowly start piling up and eventually snowball, and you’ll lose your reputation.
So even the greatest product in the world will not be successful unless you promote it, that doesn’t mean you should throw money trying to promote a bad product, because, in the end, you’ll have a lot of unhappy customers, tons of refunds, and a terrible reputation to deal with.
The departure: The moment in which the hero starts his journey
The initiation: The course of the hero’s journeys, with the adventures and discoveries that emerge during the journey
The return to the point of departure, with the acquired powers and knowledge.
One of the most famous and easily identifiable examples: Finding Nemo, the animated movie from Pixar.
2) No amount of great marketing can make a bad product successful. So you’ve got to start with a great product.
The Adventures of Pluto Nash: Starring a peak Eddie Murphy.
Cost $100 million to make. Lost: $96 million
The Lone Ranger: From Disney! Starring a peak Johnny Depp after making insanely profitable Pirates of the Caribbean movies.
Cost: $225 million, Lost: $98 million
Waterworld, starring Kevin Costner.
Per Wikipedia, with a budget of $172 million, they spent $63 million on marketing and distribution, bringing the total cost to $235 million. The film earned a total of $264 million. So even with 63 million worth of marketing on TV and Radio and magazines and every imaginable channel, they barely broke even.
John Carter
Production budget: $263 million | Loss: $122 million
Oscar-winning Andrew Stanton (Wall-E, Finding Nemo) and the beloved and celebrated book, A Princess of Mars, written in 1912 by Edgar Rice Burroughs. Another massive Disney clunker.
Now, there are two things I would like to add:
Great marketing can sometimes make most non-Hollywood products successful. It’s different with movies because a lot of people will be watching a new movie in the theaters, in the same short time frame – like within the first few weeks. And word of mouth is incredibly strong for movies because whether you watch a great movie or a terrible movie, you’re probably telling everyone you know in real life and on social media. And there are websites like RottenTomatoes.com that give out ratings, and if a movie or show stinks, then it’s going to get terrible ratings, and that’ll discourage a lot of people from even checking it out.
But when it comes to real-life products, like a software product, or an online course, or your coaching program, you’re not going to get large numbers of people signing up for it – at least most people aren’t going to. And most of them are not immediately going to social media and posting about how terrible your product is. It takes time for the word to spread. That’s why in the short term, it’s easy for great marketing to get you a whole bunch of sales. Of course, if your product sucks, you’re going to get tons of refunds, and the bad reviews will slowly start piling up and eventually snowball, and you’ll lose your reputation.
So even the greatest product in the world will not be successful unless you promote it, that doesn’t mean you should throw money trying to promote a bad product, because, in the end, you’ll have a lot of unhappy customers, tons of refunds, and a terrible reputation to deal with.
3) Product placement
Also known as “embedded marketing", or Contextual Ads.
FedEx – Cast Away
Wilson The Ball – Cast Away
Aston Martin – James Bond
Ray-Ban glasses – Top Gun
You can adopt this strategy as part of your content. In fact, I do this all the time on this very podcast. Whenever the topic of the show talks about a product or a book or a course, I promote either my own products – like my own coaching program, which you can check out at SubscribeMe.fm/coaching, or my 8th and latest book titled DOGPOO & DOSAA: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales , which you can find on Amazon, or on my website at DogpooBook.com.
See what I did there?
You get the idea. Contextual ads are far more appreciated and accepted because they don’t take away from the main content.
And this is also why host-read ads are far more powerful because the ad is in the voice of the show’s host, instead of some random person of the opposite sex from the host, reading out a Geico ad that sounds like a radio commercial.
FedEx – Cast Away
Wilson The Ball – Cast Away
Aston Martin – James Bond
Ray-Ban glasses – Top Gun
You can adopt this strategy as part of your content. In fact, I do this all the time on this very podcast. Whenever the topic of the show talks about a product or a book or a course, I promote either my own products – like my own coaching program, which you can check out at SubscribeMe.fm/coaching, or my 8th and latest book titled DOGPOO & DOSAA: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales , which you can find on Amazon, or on my website at DogpooBook.com.
See what I did there?
You get the idea. Contextual ads are far more appreciated and accepted because they don’t take away from the main content.
And this is also why host-read ads are far more powerful because the ad is in the voice of the show’s host, instead of some random person of the opposite sex from the host, reading out a Geico ad that sounds like a radio commercial.
4) Who You Know
If you’re trying to make it as an actor or a technician in the movie industry, other than having a lot of skill and talent, WHO you know is more important than WHAT you know. It’s all about relationships.
You never know where your first break or your next gig will come from that could lead to a big break in the future. You’ve got to go to a million auditions, which means you have to have a great agent who can get you into key casting calls, you have to attend events that filmmakers, writers, and casting directors attend.
This means someone needs to hook you up with an invitation. Which means you have to know people. So to state the cliché, your network is your net worth. And that applies outside of Hollywood too.
That’s why Alumni groups can be so powerful, even more so if you went to the big Ivy League schools. A network of peers and colleagues who have gone on to do different things in life and have had achievements and accomplishments is a very powerful kind of network, which can get you into rooms and situations and deals that you probably couldn’t get otherwise.
Similarly, associations and clubs can be very influential in opening new doors. This is why you need to join meetups and local groups and associations and get to know people from your industry and even peripheral niches.
That’s why Alumni groups can be so powerful, even more so if you went to the big Ivy League schools. A network of peers and colleagues who have gone on to do different things in life and have had achievements and accomplishments is a very powerful kind of network, which can get you into rooms and situations and deals that you probably couldn’t get otherwise.
Similarly, associations and clubs can be very influential in opening new doors. This is why you need to join meetups and local groups and associations and get to know people from your industry and even peripheral niches.
5) A Great Team
Get yourself a great team. Whether it’s the X-Men or the Avengers, or even a low-rent franchise like The Expendables, everyone needs a great team to be successful.
Heck, even a lone-wolf superhero like Batman or James Bond or Jack Bauer needs a team behind him to create cool gadgets, work the computers, do high-tech surveillance, help him with the hacking and information retrieval, and so on. So be sure to hire the right people, whether it’s full-time or contract work. Outsource stuff.
I myself use Upwork.com to hire people for both short-term and long-term contract work, and Fiverr.com to get the occasional odd jobs done – like creating a specific kind of image or creating custom audio.
If you’ve listened to my podcast before, you’ve heard my “Ooh What a Man” jingle. Let me play you a short clip of that song. And I’ll play the full clip at the end of this episode. This was created by someone on Fiverr. I paid $30 for lending the vocals. I had already picked out the song.
If you’ve listened to my podcast before, you’ve heard my “Ooh What a Man” jingle. Let me play you a short clip of that song. And I’ll play the full clip at the end of this episode. This was created by someone on Fiverr. I paid $30 for lending the vocals. I had already picked out the song.
And there is a cool story about how I came to choose that particular song. Back in the 90s, I had a business back in India at the time. It was a Kinkos-like setup. And my wife was a senior member at a US-based IT firm with operations in India. So they asked her to go on a 6-month project in the US.
And since it was only a short-term project, she convinced me to join her. So she and I came to the US for 6 months. And I was literally on an extended vacation, no computer at home, a small 18″ second-hand Black & White TV that we bought from her friend who was going back to India. So I had a looooot of time on my hands.
And one of the things I was really fascinated by was daytime talk shows. And at the time, Oprah was the biggest name. But there was another show hosted by a man called Phil Donahue. And it aired at the perfect time for me, right around the time I was having breakfast and getting ready to go to the gym.
And Phil Donahue was once introduced with this amazing song. I can’t play the original due to possible copyright issues, but it’s a song called “Whatta Man” by the group Salt-n-Pepa.
For some reason, that song stuck in my head, and I always thought, wow, what a cool song that is to have as an intro. That’s it. Just one thought, That one time. And then I never ever thought about that song or Phil Donahue for the next 20 years. And then in 2015, when I was starting this podcast, I wanted a cool intro. And from the deepest recesses of my memory, out sprung the Phil Donahue Intro song. And I had to look up the song on Google because I didn’t know who had sung that.
I found the song and decided that it was going to be the jingle for my podcast. So I found a Karaoke version without the vocals, wrote my own lyrics to match the original rhythm, and I found this singer on Fiverr. She had an amazing voice. I messaged her and sent her the audio clip and the lyrics and asked her if she would sing the lead version. And she charged me $30 for that. And that’s how we got this audio clip that you’re about to hear. (listen to the podcast for the audio).
If you’ve heard my Liam Neeson clip, that too was created by a Liam Neeson impersonator on Fiverr. I might’ve paid about $50 for that. Here’s that clip. (listen to the podcast for the audio).
I found the song and decided that it was going to be the jingle for my podcast. So I found a Karaoke version without the vocals, wrote my own lyrics to match the original rhythm, and I found this singer on Fiverr. She had an amazing voice. I messaged her and sent her the audio clip and the lyrics and asked her if she would sing the lead version. And she charged me $30 for that. And that’s how we got this audio clip that you’re about to hear. (listen to the podcast for the audio).
If you’ve heard my Liam Neeson clip, that too was created by a Liam Neeson impersonator on Fiverr. I might’ve paid about $50 for that. Here’s that clip. (listen to the podcast for the audio).
And then there’s the Morgan Freeman clip. (listen to the podcast for the audio).
So Fiverr doesn’t mean just Five bucks, and Fiverr certainly doesn’t mean low quality. Not any more.
6) Skill & Practice
AKA “The 10,000 Hour Rule” in Malcolm Gladwell’s book, Outliers: The Story of Success.
Many people end up thinking that practicing something will make you sound too robotic. They think the term “sounds too rehearsed” is a negative thing. On most occasions, it’s not a negative.
Whether it’s the nightly news, a stand-up routine by Dave Chappelle, or a state of the union address by the President, or Saturday Night Live, all of it involves scripting and rehearsing.
There’s this incredible scene in the movie Reservoir Dogs – directed by Quentin Tarantino. In this iconic sequence of scenes, Mr. Orange, aka the actor Tim Roth, tells the story of him walking into a bathroom with 4 cops.
Many people end up thinking that practicing something will make you sound too robotic. They think the term “sounds too rehearsed” is a negative thing. On most occasions, it’s not a negative.
Whether it’s the nightly news, a stand-up routine by Dave Chappelle, or a state of the union address by the President, or Saturday Night Live, all of it involves scripting and rehearsing.
There’s this incredible scene in the movie Reservoir Dogs – directed by Quentin Tarantino. In this iconic sequence of scenes, Mr. Orange, aka the actor Tim Roth, tells the story of him walking into a bathroom with 4 cops.
The premise is that the character has to infiltrate this gang as an undercover cop. He has to be able to run into them, and part of him gaining the trust of the gang, is him telling them a story. There it is again – storytelling. It works even for infiltrating a criminal gang!
Anyway, in the movie, Mr. Orange has to tell them the story so convincingly that the gang needs to believe it’s true, and hopefully that then gives him a way into becoming a part of the gang.
So another cop gives Tim Roth the script of a story of him walking into a bathroom that has 4 cops. And Tim Roth’s job is to memorize it, and live it and feel it, and make it his own so that when he narrates that story to the gang members, they should really believe the story and develop a connection with him.
Saturday Night Live takes ONE ENTIRE WEEK of practice, following a tight script, no improv allowed and is actually frowned upon, and in spite of all that, you can still see the actors reading off of a big sign off-camera, and they know that you can see that, and that’s OK with them.
Now on the flipside, Hollywood is all about retakes – getting the perfect shot without flubbing the lines, without screwing up the expression, the movement, or the lighting. Greatness takes practice. Great products take constant and multiple revisions to create and improve.
In the book, “Creativity, Inc.”, Ed Catmull, the founder of Pixar and president of Disney Animation, argues that every film starts out as an “ugly baby”, growing through countless changes into a graceful adult.
Anyway, in the movie, Mr. Orange has to tell them the story so convincingly that the gang needs to believe it’s true, and hopefully that then gives him a way into becoming a part of the gang.
So another cop gives Tim Roth the script of a story of him walking into a bathroom that has 4 cops. And Tim Roth’s job is to memorize it, and live it and feel it, and make it his own so that when he narrates that story to the gang members, they should really believe the story and develop a connection with him.
Saturday Night Live takes ONE ENTIRE WEEK of practice, following a tight script, no improv allowed and is actually frowned upon, and in spite of all that, you can still see the actors reading off of a big sign off-camera, and they know that you can see that, and that’s OK with them.
Now on the flipside, Hollywood is all about retakes – getting the perfect shot without flubbing the lines, without screwing up the expression, the movement, or the lighting. Greatness takes practice. Great products take constant and multiple revisions to create and improve.
In the book, “Creativity, Inc.”, Ed Catmull, the founder of Pixar and president of Disney Animation, argues that every film starts out as an “ugly baby”, growing through countless changes into a graceful adult.
You’ve got to adopt the same mindset. It’s ok to not get it perfect in the first take. You may have to do multiple retakes. If things are not working, you may have to change the dialogues. Or the setting. Sometimes, you may even have to replace an actor!
Don’t be rigid. Be nimble. And also, don’t wait for perfection.
Better done than perfect.
I talked about Skills, Scripts, Practice, and Mr. Orange's "Commode Story" on this episode:
Put Your Pen Down, Script It And Rehearse It – 106
I talked about Skills, Scripts, Practice, and Mr. Orange's "Commode Story" on this episode:
Put Your Pen Down, Script It And Rehearse It – 106
06/08/21
00:00:00
00:00:00
Parts 3 and 4 of this series are coming soon.
Please subscribe to my podcast by searching for "SubscribeMe.fm" in your favorite podcast app. Or you can check out my home page for all podcast app links, including Spotify.
08/14/2023
00:00:00
00:00:00
05/09/2023
00:00:00
00:00:00
09/24/2022
00:00:00
00:00:00
08/05/2022
00:00:00
00:00:00
06/14/2022
00:00:00
00:00:00
05/06/2022
00:00:00
00:00:00
02/10/2022
00:00:00
00:00:00
12/25/2021
00:00:00
00:00:00
11/11/2021
00:00:00
00:00:00
10/22/2021
00:00:00
00:00:00
09/13/2021
00:00:00
00:00:00
06/28/2021
00:00:00
00:00:00
06/16/2021
00:00:00
00:00:00
06/08/2021
00:00:00
00:00:00
04/10/2021
00:00:00
00:00:00
01/23/2021
00:00:00
00:00:00
12/10/2020
00:00:00
00:00:00
11/23/2020
00:00:00
00:00:00
10/14/2020
00:00:00
00:00:00
09/10/2020
00:00:00
00:00:00
08/10/2020
00:00:00
00:00:00
07/27/2020
00:00:00
00:00:00
06/21/2020
00:00:00
00:00:00
04/19/2020
00:00:00
00:00:00
01/30/2020
00:00:00
00:00:00
01/21/2020
00:00:00
00:00:00
01/11/2020
00:00:00
00:00:00
12/31/2019
00:00:00
00:00:00
12/01/2019
00:00:00
00:00:00
10/15/2019
00:00:00
00:00:00
10/05/2019
00:00:00
00:00:00
08/26/2019
00:00:00
00:00:00
07/30/2019
00:00:00
00:00:00
07/12/2019
00:00:00
00:00:00
06/15/2019
00:00:00
00:00:00
05/23/2019
00:00:00
00:00:00
04/18/2019
00:00:00
00:00:00
04/09/2019
00:00:00
00:00:00
02/24/2019
00:00:00
00:00:00
01/09/2019
00:00:00
00:00:00
12/13/2018
00:00:00
00:00:00
11/28/2018
00:00:00
00:00:00
11/06/2018
00:00:00
00:00:00
10/23/2018
00:00:00
00:00:00
10/08/2018
00:00:00
00:00:00
09/11/2018
00:00:00
00:00:00
08/27/2018
00:00:00
00:00:00
08/02/2018
00:00:00
00:00:00
06/05/2018
00:00:00
00:00:00
05/06/2018
00:00:00
00:00:00
03/15/2018
00:00:00
00:00:00
02/10/2018
00:00:00
00:00:00
01/07/2018
00:00:00
00:00:00
12/13/2017
00:00:00
00:00:00
11/29/2017
00:00:00
00:00:00
11/09/2017
00:00:00
00:00:00
10/10/2017
00:00:00
00:00:00
09/16/2017
00:00:00
00:00:00
09/02/2017
00:00:00
00:00:00
08/09/2017
00:00:00
00:00:00
07/17/2017
00:00:00
00:00:00
06/21/2017
00:00:00
00:00:00
06/06/2017
00:00:00
00:00:00
05/23/2017
00:00:00
00:00:00
05/12/2017
00:00:00
00:00:00
04/25/2017
00:00:00
00:00:00
04/11/2017
00:00:00
00:00:00
03/29/2017
00:00:00
00:00:00
03/10/2017
00:00:00
00:00:00
02/18/2017
00:00:00
00:00:00
02/02/2017
00:00:00
00:00:00
01/17/2017
00:00:00
00:00:00
12/29/2016
00:00:00
00:00:00
12/07/2016
00:00:00
00:00:00
11/10/2016
00:00:00
00:00:00
10/21/2016
00:00:00
00:00:00
10/07/2016
00:00:00
00:00:00
09/27/2016
00:00:00
00:00:00
09/14/2016
00:00:00
00:00:00
09/01/2016
00:00:00
00:00:00
08/24/2016
00:00:00
00:00:00
08/15/2016
00:00:00
00:00:00
08/06/2016
00:00:00
00:00:00
07/13/2016
00:00:00
00:00:00
07/01/2016
00:00:00
00:00:00
06/25/2016
00:00:00
00:00:00
06/16/2016
00:00:00
00:00:00
05/26/2016
00:00:00
00:00:00
05/17/2016
00:00:00
00:00:00
05/09/2016
00:00:00
00:00:00
05/02/2016
00:00:00
00:00:00
04/25/2016
00:00:00
00:00:00
04/18/2016
00:00:00
00:00:00
04/04/2016
00:00:00
00:00:00
03/25/2016
00:00:00
00:00:00
03/18/2016
00:00:00
00:00:00
03/11/2016
00:00:00
00:00:00
03/04/2016
00:00:00
00:00:00
02/26/2016
00:00:00
00:00:00
02/19/2016
00:00:00
00:00:00
02/12/2016
00:00:00
00:00:00
02/05/2016
00:00:00
00:00:00
01/29/2016
00:00:00
00:00:00
01/20/2016
00:00:00
00:00:00
01/08/2016
00:00:00
00:00:00
12/30/2015
00:00:00
00:00:00
12/25/2015
00:00:00
00:00:00
12/20/2015
00:00:00
00:00:00
12/12/2015
00:00:00
00:00:00
12/04/2015
00:00:00
00:00:00
11/20/2015
00:00:00
00:00:00
11/13/2015
00:00:00
00:00:00
11/04/2015
00:00:00
00:00:00
10/28/2015
00:00:00
00:00:00
10/23/2015
00:00:00
00:00:00
10/17/2015
00:00:00
00:00:00
10/10/2015
00:00:00
00:00:00
10/03/2015
00:00:00
00:00:00
09/26/2015
00:00:00
00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com
Ravi Jayagopal
http://SubscribeMe.fm
Facebook
Twitter
Embed
Apple Podcasts
CoolCastPlayer.com
Aug
14
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
May
09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m
Sep
24
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
Aug
05
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m
Jun
14
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m
May
06
How to Reverse Engineer Your Website, Products and Services - 114
23m
Feb
10
Urgency, Scarcity and Exclusivity (USE) - 113
17m
Dec
25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Nov
11
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Oct
22
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sep
13
Sell First, Create Later - 109
23m
Jun
28
No Such Thing As Too Long, Only Too Boring - 108
17m
Jun
16
I Came Home and the Dog Was Bald - 107
12m
Jun
08
Put Your Pen Down, Script It And Rehearse It - 106
20m
Apr
10
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Jan
23
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Dec
10
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
Nov
23
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Oct
14
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Sep
10
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
Aug
10
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m
Jul
27
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Jun
21
Part 5: Greatest Free and Freemium Tools - 97
20m
Apr
19
Part 4: Greatest Free and Freemium Tools - 96
21m
Jan
30
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m
Jan
21
Part 2: Greatest Free and Freemium Tools - Ep 94
18m
Jan
11
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m
Dec
31
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m
Dec
01
Don't Write a Best-Selling Book (Do This Instead) - 91
24m
Oct
15
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Oct
05
Forget the "Leavers". Create for the "Believers" - 89
14m
Aug
26
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Jul
30
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
Jul
12
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
Jun
15
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
May
23
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
Apr
18
A Programmer and a Marketer Walk into a Bar - 83
14m
Apr
09
YouTube Sucks If You're Doing This - 82
10m
Feb
24
Lessons Learned from my DOPE Launch - Ep #81
19m
Jan
09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
Dec
13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m
Nov
28
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
Nov
06
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Oct
23
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
Oct
08
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m
Sep
11
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Aug
27
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Aug
02
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m
Jun
05
Part 2: Product First? Or Audience First? - Ep #71
35m
May
06
Product First? Or Audience First? - Ep #70
26m
Mar
15
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m
Feb
10
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
Jan
07
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m
Dec
13
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m
Nov
29
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m
Nov
09
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
Oct
10
Behind The Scenes of My Online Course - Ep #63
23m
Sep
16
Start with the Pricing Table - Ep #62
20m
Sep
02
$99 One-time Better Than $9/mo Recurring? - Ep #61
35m
Aug
09
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m
Jul
17
How Long Should Videos In Your Online Course Be? - Ep #59
17m
Jun
21
The Art of Viral Marketing - Ep #58
47m
Jun
06
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m
May
23
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m
May
12
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m
Apr
25
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m
Apr
11
How Your Online Course Can Be Better Than Disneyland - Ep #53
22m
Mar
29
7 Member Retention Strategies - Chris Farrell - Ep #52
39m
Mar
10
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
Feb
18
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Feb
02
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
Jan
17
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
Dec
29
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
Dec
07
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Nov
10
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Oct
21
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Oct
07
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
Sep
27
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Sep
14
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
Sep
01
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Aug
24
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Aug
15
Psychology of a Rabid Fan - Ep #38
24m
Aug
06
The Power of User-Generated Content - Part 5, Ep #37
21m
Jul
13
The Oprah Model of Generating Content - Part 4, Ep #36
18m
Jul
01
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Jun
25
Repurposing Content - Part 2 - Ep #34
27m
Jun
16
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
May
26
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
May
17
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
May
09
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
May
02
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Apr
25
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Apr
18
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Apr
04
Membership Models - Part 1 - Ep #26
15m
Mar
25
"Dream Book" TOC Content Marketing - Ep #25
20m
Mar
18
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Mar
11
Video Hosting For Your Membership Site - Ep #23
17m
Mar
04
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
Feb
26
3 Biggest Podcasting Myths Busted - Ep #21
28m
Feb
19
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Feb
12
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Feb
05
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Jan
29
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Jan
20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Jan
08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Dec
30
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Dec
25
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
Dec
20
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
Dec
12
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
Dec
04
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Nov
20
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
Nov
13
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
Nov
04
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Oct
28
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Oct
23
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Oct
17
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
Oct
10
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Oct
03
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Sep
26
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m
