How to Reverse Engineer Your Website, Products and Services - SubscribeMe.fm

How to Reverse Engineer Your Website, Products and Services

By Ravi Jayagopal | Digital Creators

05/06/2022
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(listen to the article below via the player above)

On previous podcast episodes, as well as in my book, I've written and talked about what I call "Start With The Last Thing First".


So for eg., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. And so on.

I've always been a big proponent of starting with the last thing first, and then working your way backward.

If you're thinking of going for a vacation in a couple of months, you don't just start packing as soon as the idea of a vacation pops into your head. You don't right away start booking pet daycare. You can't book the flight tickets or the hotel without even knowing where you're going.

So maybe the first thing you start with is the dates, or maybe you start with the location. You may or may not be able to decide on the place first without knowing when you're going and for how long. For e.g., if you want to go for a 3-day weekend, that vacation is going to be much different from a 2-week vacation. So you need to start with the last thing first: when and where you're going, then work backward from there.

Similarly, if you're going on a road trip, you can't just get into the car and start driving. You need to know the destination first. And this applies to many aspects of life and business. But I'll primarily focus on business in this post.

I'm going to share with you how you can use this concept to Reverse Engineer pretty much anything in your business. But let's start with using this strategy to figure out what to sell.

Reverse Engineering Your Product/Service

Now, this is assuming you have already picked your niche. So you already have expertise in a specific niche, but you want to know what to sell within that niche in order to get maximum results.
So you start with a number: How much money do you want to make, and in how much time do you want to make it?

For eg., when I was still working in a job back in the early 2000s and was building my business on the side, I was happy with making 30K-50K per year from my side business, because I was making between 100K-250K at my job over a span of about 9 years. 

Which is when I got my Greencard and was able to quit my job, because I had grown my side business to the point where my wife and I combined could work to replace one of our salaries within the first year, and then I knew we could replace both of our salaries within the first 2 years.

So let's say you wish to make 100K in the next 12 months. Let's keep it simple as 100K in revenue, and not necessarily add taxes and expenses, which could vary a lot depending on where you live, how much Federal and State taxes you pay, how much sales tax, salaries, and other overhead and so on.

So to make 100K, you could look at it a few different ways:
* If you sell a $100,000 product, obviously, you need just 1 sale. Think luxury real estate, for eg. Listen to the episode for a story about a friend who used to sell luxury real-estate back when I lived in Westchester County, NY (near Peekskill).

* If you sell a $10,000 product, you need to make 10 sales. This could be a high-end coaching program. Now, will someone pay you 10K to coach them? Hold that thought. I'll get to it in a minute.

* If you sell a $1000 product, you need to make 100 sales.

* If you sell a $100 product, you need to make 1000 sales.

* And if you're selling a $1 mobile app, then you need 100,000 sales. For the sake of illustration, let's going to ignore the fact that mobile platforms take up to 30% of the app sale.

Yes, I know you can do math all by yourself :-). But putting them on this page it will hopefully help you pay closer attention to the numbers.

Next, make an inventory of all your products and services.

If you're brand new to selling online, then you probably have written an eBook, or maybe created a small video course. Or maybe you have an audio series.

Maybe you sell a WordPress plugin, or maybe you offer a service - like audio or video editing, social media marketing, etc.

Also, it's not just about what products and services you can sell, but also, which ones you have the most Proof for.

I talked about Proof in my book DOGPOO & DOSAA: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.

Yes, you can sell a lot online without exactly providing much proof that your stuff works, however, it's going to be a lot harder.

Anyway, you don't have to sell just one type of product at one price point. You can sell both a $100 product and a $1000 one and a $10,000 one.

But the kind of audience you will be selling it to, and the kind of proof that will be required, will be very different, depending on the price point.

And if you are not a seasoned marketer already, start with lower ticket items, because in the beginning, you'll find it very hard to get everything right for selling a 10K product. But selling a $10 digital product will be a lot easier. And over time, you can ascend into bigger ticket items.

And here's another really cool thing that this exercise will trigger in your brain:

If you wish to make $100,000 over the next 12 months, then you can't start writing a book today that you're going to charge, say $15 for, and then take 6 months to write and publish it. Because you'll then have just 6 months left to sell 6666 copies. Give a listen to my earlier podcast episodes about why I launched my latest book on my own website at DogpooBook.com.

Unless you have an existing audience on different platforms, it's going to be an incredibly difficult task to convince 6500 different people to buy your book, even if it's just an eBook, for $15, starting from an audience of zero.

Here's another thing to consider: Let's say you somehow moved heaven and earth and managed to meet your goal of 6666 copies of your book for $15 each. And you reached your revenue goal of 100K.

How are you going to do that again next year? Because unless you plan on going back to a job, or keeping your existing one, making a one-time $100K is not good enough.

But that's where something magical happens: You now have an existing list of customers who've already bought from you. So now you can start asking them for feedback on what you should create next. And then create that for them.

Sometimes, your next product could be built right off of the previous product. Like if you were writing a series of books in one niche. Then a majority of your previous buyers will probably want your next book in the series as well.

It's always the first 100K that's the hardest.

And you're going to be way ahead of the game if you start with the end goal in mind, and work backward.

Like I like to say, Start With The Last Thing First.

And reverse engineering your business model from there is a great way to get clarity on your end goal.

Reverse Engineering Sales (or Lack Thereof)

I work with clients who will sometimes say that they're not making any sales and they want to know how to make more sales. So when I start digging into it, the problem usually turns out to not be a "sales" problem, at least not to begin with.

When I ask them how much traffic they're currently getting, they have no idea about the numbers.

What are their conversions? They won't know the numbers.

Where is this traffic coming from? Meaning, is this qualified traffic? They usually won't know that either.

So you see how a "sales" problem is almost never purely a "no one is buying my stuff" problem.

I'll ask them what their offer is, and they'll point to a very simple landing page that's missing most of the elements of a great offer.

If you listen to Episode 111, titled "Part 2: Takeaways From My Book Launch: The Offer", I talked about why slapping a basic landing page with a buy button is not your offer.

They would've sent out an email to a few hundred people on the list, and they will only get a few sales. So they think it's a problem with the product. When it could be one of many things I talked about before:

Did people actually receive your email? Did they open it? Did they read it? Did they click on your call-to-action? Are the people on your list qualified prospects? How deep is your relationship with them? Have you primed them for reading your emails and been adding value to them over time and building goodwill?

See, right there - those are 4 questions that you need to answer before you even wonder if there's anything wrong with your offer.

If you send an email to 200 people, only 40 of them open it (is a 20% open rate, which is pretty decent), and then out of those 40, even if 20 of them read your email and click on the link and get to your sales page, - so that's essentially a 10% Click-Thru Rate, which is still 4 times higher than the industry average of about 2-3%, and out of those 20, say 4 of them buy your product, it's still just 4 sales.

Now what if a lot of them didn't get the email, or your subject line was weak or looked spammy or not interesting, so the others who got your email didn't even open the email, and among the few that did, only a few clicked the link.

So you couldn't even get most people on your list to check out your offer. So in this case, it's not an "Offer" problem, it's an email marketing problem.

So if you confuse an email marketing problem with a product creation problem, a conversion problem, or a traffic problem, you'll be wasting a lot of time and effort on fixing the wrong issues, or fixing issues that were probably not even an issue, to begin with.

Reverse Engineering Marketing

I've consulted with a few clients who wanted help Starting a podcast. And I'm going to blow my own trumpet here - I have always put my clients' needs, over my own ability to make a sale.

There have been many times in the past, in my plugin business, where someone would ask a whole bunch of questions about a specific feature, and even though my plugin would have those features, there would be other competitors' plugins that did those things better. And I've frankly told them outright that my plugin is not a good fit for them, and pointed them towards competitors' products.

Same thing with my coaching and consulting business as well as my custom plugin development service as well: I have convinced some clients in the past that what they were looking to do, was not a good idea, and they don't need to do it, and probably shouldn't do it, and here are the X, Y and Z reasons why they shouldn't do it.

So instead of taking their money and giving them what they want, I've told them that what they want might not even be necessary, and how there were other ways to get that thing done. So I've lost a lot of money over the years because of that, and I'm proud of that, and I'm totally fine with that.

And that brings me to clients who've wanted me to help them start a podcast. Basically, consulting with me about the topics, best practices on hosting, editing, marketing, etc.

And I always start by asking them this: Why do you wish to start a podcast? And they'll be like, I want to get new customers for my business. So I ask is this short-term or long-term? If they say long-term, then there's no problem with that.

Reverse Engineering a Book or Course

A lot of people will come up with an interesting topic that they like, and straight away start writing a book. They just want to take everything that they know about this particular topic, and put it on in the book.

A better way to do this is to first ask yourself what is the purpose of this book. 

  • Is it to establish yourself as an expert in your niche and showcase your knowledge and use it as a way to impress future business partners, bosses, or clients?
  • Is it to get more leads, by (say) giving away the Kindle/PDF version)?
  • Is it to share a little about a lot of things, or a lot about a single thing?
  • Is it to share your message about something that you're passionate about, and don't care if it sells a lot?
  • What do you want a reader to learn from your book?
  • How do you want them to feel after they've read it?
  • What thoughts or actions or emotions do you want your book to trigger?

Now start by imagining the end result - like it has already happened. Imagine you're the reader who has just finished reading your book. How are they feeling right now? Are they happy? Or angry (activism related)? Are they motivated? Are they more peaceful than before? Have they learned something that's important and do they now feel more educated about a specific topic?

So start with the end result of someone who has already achieved the goal. Now reverse engineer your book's topic and chapters from there.

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SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55 05/12/2017
00:00:00 00:00:00
04/25/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54 04/25/2017
00:00:00 00:00:00
04/11/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How Your Online Course Can Be Better Than Disneyland - Ep #53 04/11/2017
00:00:00 00:00:00
03/29/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 7 Member Retention Strategies - Chris Farrell - Ep #52 03/29/2017
00:00:00 00:00:00
03/10/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51 03/10/2017
00:00:00 00:00:00
02/18/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal State of the Internet Address - with Zombies and Heroes - Ep #50 02/18/2017
00:00:00 00:00:00
02/02/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49 02/02/2017
00:00:00 00:00:00
01/17/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal MMA: Money Making Activities: Creation vs. Promotion - Ep #48 01/17/2017
00:00:00 00:00:00
12/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47 12/29/2016
00:00:00 00:00:00
12/07/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46 12/07/2016
00:00:00 00:00:00
11/10/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45 11/10/2016
00:00:00 00:00:00
10/21/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44 10/21/2016
00:00:00 00:00:00
10/07/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Seth Godin Ruined The Internet - Ep #43 10/07/2016
00:00:00 00:00:00
09/27/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 5 Lessons Learned From 1 Year of Podcasting - Ep #42 09/27/2016
00:00:00 00:00:00
09/14/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41 09/14/2016
00:00:00 00:00:00
09/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal HBO, Netflix, Stranger Things in Content Licensing Ep #40 09/01/2016
00:00:00 00:00:00
08/24/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39 08/24/2016
00:00:00 00:00:00
08/15/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Psychology of a Rabid Fan - Ep #38 08/15/2016
00:00:00 00:00:00
08/06/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Power of User-Generated Content - Part 5, Ep #37 08/06/2016
00:00:00 00:00:00
07/13/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Oprah Model of Generating Content - Part 4, Ep #36 07/13/2016
00:00:00 00:00:00
07/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Screw Your Customers - And How Not To - Part 3, Ep #35 07/01/2016
00:00:00 00:00:00
06/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #34 06/25/2016
00:00:00 00:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33 06/16/2016
00:00:00 00:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32 05/26/2016
00:00:00 00:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31 05/17/2016
00:00:00 00:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #30 05/09/2016
00:00:00 00:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29 05/02/2016
00:00:00 00:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28 04/25/2016
00:00:00 00:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27 04/18/2016
00:00:00 00:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #26 04/04/2016
00:00:00 00:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #25 03/25/2016
00:00:00 00:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #24 03/18/2016
00:00:00 00:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #23 03/11/2016
00:00:00 00:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #22 03/04/2016
00:00:00 00:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #21 02/26/2016
00:00:00 00:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20 02/19/2016
00:00:00 00:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19 02/12/2016
00:00:00 00:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18 02/05/2016
00:00:00 00:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17 01/29/2016
00:00:00 00:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16 01/20/2016
00:00:00 00:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15 01/08/2016
00:00:00 00:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #14 12/30/2015
00:00:00 00:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13 12/25/2015
00:00:00 00:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #12 12/20/2015
00:00:00 00:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11 12/12/2015
00:00:00 00:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10 12/04/2015
00:00:00 00:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9 11/20/2015
00:00:00 00:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8 11/13/2015
00:00:00 00:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7 11/04/2015
00:00:00 00:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6 10/28/2015
00:00:00 00:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5 10/23/2015
00:00:00 00:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4 10/17/2015
00:00:00 00:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3 10/10/2015
00:00:00 00:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2 10/03/2015
00:00:00 00:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1 09/26/2015
00:00:00 00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com Ravi Jayagopal http://SubscribeMe.fm Facebook Twitter Embed
Aug 14
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
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How to Reverse Engineer Your Website, Products and Services - 114
23m41s
Urgency, Scarcity and Exclusivity (USE) - 113
17m8s
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m31s
Part 2: Takeaways From My Book Launch: The Offer - 111
27m57s
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m48s
Sell First, Create Later - 109
23m3s
No Such Thing As Too Long, Only Too Boring - 108
17m49s
I Came Home and the Dog Was Bald - 107
12m47s
Put Your Pen Down, Script It And Rehearse It - 106
20m15s
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m33s
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m11s
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m35s
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m9s
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m52s
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m31s
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m13s
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m24s
Part 5: Greatest Free and Freemium Tools - 97
20m3s
Part 4: Greatest Free and Freemium Tools - 96
21m5s
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m59s
Part 2: Greatest Free and Freemium Tools - Ep 94
18m20s
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m35s
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m1s
Don't Write a Best-Selling Book (Do This Instead) - 91
24m50s
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m7s
Forget the "Leavers". Create for the "Believers" - 89
14m17s
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m40s
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m42s
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m41s
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m44s
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m15s
A Programmer and a Marketer Walk into a Bar - 83
14m40s
YouTube Sucks If You're Doing This - 82
10m30s
Lessons Learned from my DOPE Launch - Ep #81
19m36s
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m6s
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m47s
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
20m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m16s
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m52s
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m47s
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m22s
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m14s
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m36s
Part 2: Product First? Or Audience First? - Ep #71
35m37s
Product First? Or Audience First? - Ep #70
26m42s
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m48s
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m48s
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m13s
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m18s
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m8s
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m45s
Behind The Scenes of My Online Course - Ep #63
23m28s
Start with the Pricing Table - Ep #62
20m31s
$99 One-time Better Than $9/mo Recurring? - Ep #61
36m
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m38s
How Long Should Videos In Your Online Course Be? - Ep #59
17m33s
The Art of Viral Marketing - Ep #58
47m26s
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m55s
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m46s
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m56s
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m3s
How Your Online Course Can Be Better Than Disneyland - Ep #53
23m
7 Member Retention Strategies - Chris Farrell - Ep #52
39m25s
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m14s
State of the Internet Address - with Zombies and Heroes - Ep #50
35m30s
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m35s
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m14s
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m13s
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m53s
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m29s
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m54s
Part 2: Seth Godin Ruined The Internet - Ep #43
20m1s
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m39s
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m32s
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m57s
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m52s
Psychology of a Rabid Fan - Ep #38
25m
The Power of User-Generated Content - Part 5, Ep #37
21m5s
The Oprah Model of Generating Content - Part 4, Ep #36
18m59s
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m27s
Repurposing Content - Part 2 - Ep #34
27m21s
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m28s
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m4s
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m43s
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m13s
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m59s
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m7s
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m14s
Membership Models - Part 1 - Ep #26
15m32s
"Dream Book" TOC Content Marketing - Ep #25
20m26s
Content Creation & Repurposing - TOC Technique - Ep #24
20m29s
Video Hosting For Your Membership Site - Ep #23
17m25s
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m12s
3 Biggest Podcasting Myths Busted - Ep #21
28m58s
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m16s
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m42s
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m22s
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m29s
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m21s
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m31s
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m49s
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m51s
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m32s
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m36s
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m21s
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m3s
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m32s
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
39m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m13s
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m48s
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m28s
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m32s
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