SEO Archives -

Category Archives for "SEO"

Quora Traffic

By Ravi Jayagopal | Digital Creators , SEO , Social Media

In case you didn’t realize how valuable Quora is in driving traffic and new users to your website, here’s proof (last 30 days).

And I haven’t even been trying!

But there’s a way to do it without getting banned or getting your answers deleted for self-promotion. And I talk about that in detail in my upcoming SEO course for regular people. Join my list below and you’ll be among the first to know when it is launched (and you’ll get an insane pre-launch discount as well).

Quora links are no-follow. But think about it:

What’s the point of creating do-follow links ? To improve your website’s ranking in search results.

What’s the point of improving ranking? To be seen by more people.

What’s the point of being seen by more people? To get them to your website.

And if you can get traffic and new users with no-follow, that’s really all that matters. Do-follow matters too, but real people coming to your website matters more.

Dig Deep, Not Wide: Ideas for your suddenly spare time

By Ravi Jayagopal | Audio , Blogging , Community , Digital Creators , Email Marketing , Facebook , Focus and Priorities , Kindle , Know, Like, Trust , Podcasting , Productivity , SEO , WordPress

Stuck in "Social Distancing" prison? Here are some things you could do instead of simply creating more episodes.

  • Build relationships: Reach out to casual acquaintances on social. Strike up a meaningful conversation. Ask them how you can help. Listen to their podcasts, watch their YouTube videos, offer them feedback. Leave reviews for creators you love. Do something for them - even if something small - that you wish your audience would do for you - like share their work on social.
  • Promote your podcast: You probably have your podcasting schedule mostly figured out. So most won't need to create more episodes. Do other things to promote it (coming up).
  • Reach out to podcast hosts and see if you can get a guesting opportunity on their show. Don't just post in podcast guest groups - reach out to podcasters who are active in other major podcasting groups, like this one. Find threads where people are promoting their shows (you know, the "hit and run" posts, as I call them lol) and find the shows that resonate the most with you, the ones that you think you can add the most value to, and schedule a LOT of interviews. A LOT!
  • Create your "Podcast One Sheet" - basically a mini resume - and make it look good for potential interviewers.
  • Learn a new Video or Audio tool. Learn how to create audio or video effects. Greenscreen, audio effects, animations, anything to create interesting content.
  • Create a funny meme or video or image - maybe even a satire for your show, content or brand.
  • Don't have the magical "5000 downloads" to get "typical" sponsors? Don't fret. Reach out to products and services and plugins and tools that you use every day and love and recommend. Reach out to those individuals or companies. Join their affiliate program. Promote your affiliate link on your show. Get permission to call them "Sponsors". Promote them on social. Tag them on Instagram and Twitter, they will like or retweet or share your post, which means more reach for your post/tweet.
  • Revisit your podcast website, optimize it as a landing page. Create a lead-magnet to build a list. Publish a signup form. Be sure to add Google Analytics code and Facebook pixel (even if not for now, for down the road)
  • Look up other famous podcasters' websites and use it as an inspiration.
  • Be sure to put your feed player front and center on your podcast websites. Have links to all platforms where they can subscribe. Put your feedplayer at the bottom of every post on your website. Embed individual players in articles that are relevant. Instead of saying "Click here to listen to the episode where I talk about this" and taking them to a different page, embed that episode right there. Don't make your visitors hop around your website. Reduces (and thus improves) bounce rate (good for SEO).
  • It will be tempting to create more episodes and more content - after all, the one thing we podcasters are great at, is creating great content. Don't go there. Get out of your comfort zone. Think like a marketer - no, not like the sleazy marketer who you just thought of. I mean like those real, genuine, awesome people who want to promote their stuff so they can reach more people and impact more people and change more lives (whatever that means to you).
  • Write a Kindle book related to your niche. Have a great couple of intro pages with a professional bio - link to your podcast and other products/services.
  • Take the contents of that Kindle book and also publish it on your website - create a "Skyscraper" article. Super powerful for SEO.
  • Repupurpose your content. Go deep into repurposing. Posting on multiple platforms, but also optimizing the content for each platform specifically, with relevant hashtags.
  • Optimize your show notes. SEO and organic Google traffic is still an unbelievably untapped potential for podcasters.
  • Search for your keywords on Google. Look up blogs and forums in the results, and leave thoughtful, value-added comments on those posts. Use your website link in your signature, or just use it as the link in the WordPress comments section. Great for SEO.
  • Participate in Facebook groups related to your niche - NO, I'm not talking about podcasting groups. Actual, niche-related groups. Don't just comment on "Post the 8th photo from your camera roll" type empty-engagement posts. Go deeper. Get intellectual. People respect it when you say smart, intelligent, thoughtful things related to your niche. Write great responses to comments. Maybe even post an entire article in the group, rather than simply linking to it (a la this very post).
  • Some will say TLDR (Too Long, Didn't Read). That's ok. Some will. And you will earn some brownie points with them. Part of the "Know, Like, Trust" process.
  • It is very hard to make a living off of sponsorships. First, you have to get to the 5000+ downloads range - PER EPISODE. Then you apply for a Midroll type account. You may or may not get sponsors. Even if you do, don't forget - just because you got 1 sponsor doesn't mean you get to keep them forever. They're looking for ROI too. So if your listeners don't take action on the coupon code or offer you're giving out, they may stop after a few episodes if they don't feel like advertising to your listeners is helping them.
  • Create your own products and services, and promote them on your podcast. Like I say, "Make money BECAUSE of your Podcast, and not just FROM your podcast".
  • Yes, I quoted myself. I'm weird like that lol.
  • Promote > Create > Consume: Create more than you consume (just don't create more of the same). Promote more than (or at least as much as) you Create. You don't HAVE to read 50 books. You don't HAVE to listen to 5 hours of podcasts a day. You don't HAVE to binge on Netflix.
  • Send out a great email to your list.
  • It is tempting to fall into the trap of creating more content. Or chill out and watch more TikToks, watch other people's lives on Instagram, read more fiction, or watch more Netflix shows. You've got to resist.
  • If the average person among us has the same extra (say) 3 hours per day because of the virus situation, it really comes down to one thing: Priorities.

To summarize...

Spend a LOT of time on... Your website, writing an email to your list, reaching out to people, scheduling quick online calls, do free calls with potential clients, help them first for free to make them realize that you can help them, write great articles, publish it on all platforms (Facebook profile, Facebook page, Instagram, Tweet it as a thread, Skyscrapers, optimize your site for SEO, optimize your YouTube channel with titles and descriptions and thumbnails, create and promote Audiograms, optimize your podcast titles and descriptions, add your show to every imaginable platform out there, do barters with other podcast hosts where you can give them your product/service for free in return for a promo...

The opportunities are endless... IF you can take a step back from creating more content, and thinking what other high-impact activities you could be doing that'll help you grow your show, your business, or even just yourself as a person. And try to do that without adding more "Consuming" to the mix.

"To Strike Gold, You Have to Dig Deep, Not Wide." - Ravi Jayagopal

(yes, I did that self-quoting again! lol)

The Greatest Free & Freemium Tools I Can’t/Won’t Live Without

By Ravi Jayagopal | Audio , Digital Creators , Free , Freemium , Podcasting , SEO , Tools , Video

I've been selling online since 1997. And in all of those years, I've tried and tested an insane number of tools, desktop software and apps and online services, as you can probably imagine. And today, it's just absolutely crazy to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them. All of these are either completely free, and/or open source, or offer a free tier that I can pay to get additional features - basically a freemium (free + premium) service.

So here are some of the greatest free and freemium tools most of which I couldn't - and wouldn't want to - live without.

Skyscraper Content for SEO

By Ravi Jayagopal | Blogging , Digital Creators , , SEO

Image above shows planning and brainstorming my article using a Mindmap - I do the same whether it's an online course, Kindle book, WordPress plugin, online business planning, product development or skyscraper post.

(Image above shows planning and brainstorming my article using a Mindmap - I do the same whether it's an online course, Kindle book, WordPress plugin, online business planning, product development or skyscraper post.)

I'm writing a Skyscraper post - basically a massive, all-in-one article at S3MediaVault It will be "all you ever wanted to know" type of post about files, delivery, storage, security, S3, CloudFront, etc. This post will also be released as a 30-50 page Kindle ebook. Then I will take snippets of it and post it on my other sites and link back to it.

Here's the most important thing: I am not waiting for the entire Skyscraper to be completed before publishing it. It's only complete 25% (at the moment), but it's up and running from when it was probably 5% complete. It's live and getting indexed and building up Google-juice. I've started linking to it from other sites to get the incoming-links going.

Here's the post...

How (and Why) to use Amazon S3 to Deliver Audio, Video and PDF on your WordPress website

In digital marketing - thanks to the sheer "digital" nature - there are a LOT of things that can be published WAY before it's "100%" complete, whether that's your online course, Kindle book, blog post, or even your podcast (yes, just launch with 1 single episode - don't listen to the clueless folks who ask you to record-and-release 5 or 8 episodes together).

So, don't waste time or energy trying to be a perfectionist.

Ship it quick, publish it fast, there's always the powerful "Edit" button.


- Ravi Jayagopal
Check out all of the Kindle books I've written