Takeaways From My Book Launch - SubscribeMe.fm

Takeaways From My Book Launch

By Ravi Jayagopal | Audio

Takeaways From My Book Launch

Why I launched my book on my own website, and not on Amazon Kindle:

I recently launched my 8th book, Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.

And here are some of the lessons learned and takeaways from the launch.

Listen to this post

SubscribeMe.fm by Ravi Jayagopal Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110 10/22/21
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SubscribeMe.fm by Ravi Jayagopal Part 2: Takeaways From My Book Launch: The Offer - 111 11/11/21
00:00:00 00:00:00

SubscribeMe.fm by Ravi Jayagopal Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112 12/25/21
00:00:00 00:00:00

Part 1: Launch First On Your Own Website (Not on Amazon)

I have published 8 books so far, 7 of them are eBook-only.

And the crazy thing is, 7 of those have come in the last 6 years. 2 books in 2016, and 1 book in each of the following years: 2017, 2018, 2019, 2020 and 2021.

And of all of those books, my 8th and latest book Dogpoo and Dosaa - had the biggest launch yet.

Know why? Because I launched it directly on my website to my email list.

I had complete control over *every single aspect* of the entire sales process: the landing page, the copy, the text formatting, structure, headline, sub-headline, how many of the different components of a landing page I could have on the page - like highlighted text boxes to a large 3D book cover, control over the different buying options, and also offered an upsell.

So basically full control over the entire offer (I talk about the offer in Part 2 further below).

And because I sold it on my website, I got the name and email of every single one of the buyers and I controlled the visitor's user experience.

That means, I now have a way to send them an email. That email could anything from an update to the book, to the availability of new audiobook chapters, giving buyers of just the book an option to upgrade to the audiobook as well, upselling a new course that I'm working on, or just to let them know when I publish my next book or course or open up my coaching program.

I sent them a personalized email after purchase, while also logging them into the member's area instantly, so they can download the eBook right away.

I gave every buyer their affiliate link right in the welcome email, which they could use to promote my book to their audience. So every buyer instantly and automatically got a chance to promote the very thing they just purchased, as an affiliate.

Start to finish, I had everything in my control. I'm a little bit of a control freak with certain things, especially when it comes to creating and launching my digital products. So launching on my website gave me access to control my landing page, the funnel, offer bonuses, collect buyer information, offer upsells, turn each buyer into an instant affiliate, and so on. Nothing but benefits.

I have extensively tested all kinds of ways to get my past Kindle book buyers to join my list: I offer bonuses to every Kindle book buyer, I mention it right at the beginning of the book that if they purchased this on Kindle, they just need to forward me the email receipt from their purchase to get X, Y and Z bonuses, free coaching call, etc.

But I have only been able to get about 10% of my Kindle book buyers to redeem their bonuses. Not sure why. It could be multiple things - like, maybe they don't want to share their email receipt, even though it doesn't have any personal information. They could even delete the order number in the email they send me, and some people do. Maybe it's that many Kindle book readers don't necessarily read it - just like course buyers don't always go through the course, and people don't redeem their bonuses, like my free coaching call.

Even paying coaching clients don't always schedule their free weekly or monthly calls even after a couple of reminders. Most probably because life gets in the way, fires to put out at work, managing a full-time day job, moonlighting on nights and weekends, kids, pandemic, etc.

Now, if you are a well known influencer and have an audience of tens of thousands across different platforms, or you are publishing through an actual publisher, then using the full power of the Kindle store might make sense, because you have a chance to get tons of reviews, which helps to serve as great social proof for others considering buying your book.

But for most regular people, like entrepreneurs and digital creators like you and me, Amazon organic traffic is highly overrated.

In fact, I published my book Dogpoo & Dosaa on Kindle on the same day of my website launch, because it kind of serves like a copyright notice when your book is already published on a public platform. So no one can take my PDF and then submit it to Kindle as if it's their own book, and then I have to fight for months or years on court to resolve it. I've never actually seen any proof that this could happen with a Kindle book, but I did get my domain DigitalAccessPass.com stolen from right under my nose as someone hacked into my domain registrar at the time and transferred the domain name to their own account.

And it was an absolute nightmare to prove that it was a hacker and it wasn't me who willingly transferred my domain name of my main business to some guy in some remote European country with no last name, no physical address and a blatantly hacker-y email, like g0a5245@hotmail.com.

Anyway, I launched Dogpoo & Dosaa as a Kindle book on September 21st, 2021, the same day I launched it on my website. I did not tell anyone about it. I did not promote the Kindle book. I did not email my list, I haven't promoted it on my website.

And a month later, I had sold exactly 1 copy of the Kindle eBook.

That just goes to show that even if I had launched on Amazon, I would have had to do all of the promotion myself anyway. I would have to buy ads in the Kindle store, promote it to my audience, and send them all to the Kindle store so that they can take 30% of the sale and give me just 70%?

Why would you want to do that? Even if you make a few hundred sales in a couple of days, you might get a tiny bump in organic traffic, and that too only if your book is in a popular niche and your book title shows up in Kindle search results.

Otherwise, you're getting ZERO help from Amazon. Sure, a couple of those buyers will leave reviews and those reviews will show as verified reviews because they actually bought the book. But in my personal experience, only about 2-5% of my Kindle book buyers have organically left me reviews.

Think about your own purchases for a second - I'm sure you've bought a lot of stuff on Amazon. And so have I. And I have enjoyed a lot of those products and books. But I'm generally not the type to eagerly go to Amazon and leave a review. Sure, I do it occasionally. But I don't do it for probably 90% of my purchases.

That's mostly because I'm lazy, and it's not a priority for me. So if you're not exactly going to get organic traffic on Amazon for your book, nor are you exactly racking up a ton of reviews, I don't see much of a point in launching it directly on the Kindle store.

If you've heard my content before, you know that my favorite phrase that I created, and am a big proponent of, is OYP: Own Your Platform. Own your website, own your email list, own your customers, own the sales process, own the funnel, own the landing page, etc.

It's the same issue even if you publish through a popular book publisher: The book publisher is not going to promote your book for you - not unless you're a big-name celebrity.

Sure, you can get a small advance in many cases. But you're not going to get a big paycheck unless you're a celebrity and already have a massive audience. Many book publishers won't even take you on as a client unless they know that you have an existing audience and can help them sell a lot of books.

Your advance is just that - an advance. An advance towards future royalty payments. You won't see another penny from them until you've sold enough books where the profits from all of the sales exceeds the advance they paid you.

Their PR department is not going to help you get on big TV shows and podcasts. You have to do that yourself.

They're not going to email some massive list to get you sales - you have to do that yourself.

They're not going to buy ads for thousands of dollars on YouTube and Facebook and Twitter to sell your book - you have to do that yourself.

So you're pretty much on your own even if you go through a regular book publisher.

So why not cut out the middleman and launch it directly on your own website?

Promote it directly to your own audience, control the landing page, control the offer, offer multiple options - like ebook only, ebook+audiobook and audiobook only

Control the customer information, control the upsells and downsells, get access to the buyer's email so you can offer them more value in the future. So many different options.

I don't think I will ever again launch a book or Kindle book directly on Amazon first, or on any other platform for that matter.

It's always going to be on my own website. And with each new launch, and given the time between each book launch, which is like a year at this point, my list is only going to grow. I have lead magnets all over my websites, I promote my list on my podcast, I do tons of giveaways, and so on.

So for my next launch, I'll have the biggest audience that I've ever had. And that makes it even more compelling to launch on my own website first.

Do the full launch to my own audience. Sell as many books as possible to my existing audience. And once my own audience promotions have been exhausted, I can now start publishing it on other platforms.

And that means, I can now freely enroll for KDP select, which requires exclusivity. And that's ok, because KDP select does offer some good benefits for going exclusive, like being included as part of Kindle Unlimited, and earning royalties based on pages read, and other promotions like the Kindle Free Book Promotion.

(Part 2 continued below...)

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Part 2: The Offer

The reason why I had the biggest book launch of my life, was because it was all about The Offer.

Now, I’ve seen people create a short landing page with some basic details about the product, slap a single buy button on it, and right-away start promoting it similar to the “Sell First, Create Later” strategy that I came up with, and have written about in my book Dogpoo and Dosaa at Dogpoobook.com.

But when I say "Sell First...", I don't mean "Sell Poorly". So what they're doing is not necessarily a bad idea, because simplicity can help you ship faster, and done is better than doing. Plus I've always erred on the side of execution more than elaborate planning which only leads to procrastination.

However, there is a better way to execute on "Sell First, Create Later". And that is to... 

Create The Offer First.

The Offer is not just the product, nor is it just a short landing page with a few bullet points about the product and a buy button.

As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”

“People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”

- Theodore Levitt

Your sales page could be as simple as “here’s what I’ve got, here’s what it does, here’s what it will do for you, here’s what it costs, and here’s why you should get it, and why you should get it now”. But you’ll get better conversions if you have a more complete offer.

An “Offer” is a complete package that leads to a total value that is far greater than just the price of the product they’re buying.

And it includes many components (in no particular order). 

  • Headline
  • Subheadline
  • What problem or pain it solves for the buyer
  • Its Unique Selling Proposition (USP: why your product, why you, why now etc.),
  • Benefits
  • Features
  • Proof that it works
  • Social Proof
  • Scarcity
  • Urgency
  • Pricing
  • Bonuses
  • Call to Action (CTA)
  • Method of Delivery
  • Shipping
  • Refunds & Cancellation
  • Support
  • Guarantees
  • Expectations

So before you start promoting your book or product with a simple landing page and a buy button, start with the last thing first: The Sales Page.

Most landing page design tools today come with ready-to-use templates, which already have many of the components built right in – like hero image, a place for a video at the top of the page, headlines, subheadlines, features & benefits section, testimonials, pricing table, etc. (I use Thrive Architect (aff link) for all of my websites, to design the landing pages as well as in-blog content like the one you're reading right now).

Import one of those templates, and remove things that may not be immediately relevant – like say, testimonials or a sales video. Or if you can create a quick sales video, and get a few testimonials from past clients who’ve used your product in some format, definitely include those. Be sure to let your reader know that the testimonials are there to show them the quality of your products and are for a different product).

You should be able to create a decent sales page with a great offer in a day or two (at worst). Don’t focus too much on the copy for the first draft. Just get all the components of the offer onto the page first.

And it's critical to have a bunch of really good bonuses, which I write about in the chapter “Badass Bonuses” in my book DOGPOO & DOSAA.

But even before you get into creating the entire offer, you’ve got to do one thing first.

And that is…

Start With the Pricing Table

Whether you are selling access to a membership academy, online school, SaaS product, WordPress plugin, or agency, before you create the offer and sales page, start by creating the pricing table first.

Even if you’re selling a single eBook, you should create the pricing table first, and you should always offer more than one option, like:

  • eBook Only
  • Audiobook Only
  • eBook + Audiobook

And that's is the exact pricing options I had for my book. You can check out my pricing table at DogpooBook.com.

The pricing table is usually the last thing most people think about. They may have some idea about what they want to charge, but creating a pricing table drills it down much deeper than simply having 3 numbers in your head.

Most people will put more thought into what theme and plugins to use, design of the landing page, branding colors, logo design, registering social media accounts (like creating a Twitter account, Facebook page, Instagram account, etc.). And then they completely lose track of one critical piece to all of this: the pricing table (which is an integral part of your offer).

You should create the pricing table before the product, before the landing page, and before you even think about features and benefits.

You don't need a fancy tool or theme or WordPress plugin to create a pricing table. You can do it easily with a simple Excel spreadsheet, Google Sheet (free), or OpenOffice Calc (open source and free).

So my pricing table was basically:

Ebook only: $9.99
Ebook + Audiobook: $14.99
Audiobook only: $9.99

The Ebook + Audiobook option box was in the middle, and bigger than both the other options, just to highlight it more, as that's the option I wanted to promote the most.

And then, I offered 7 incredible Bonuses worth $1,279, at launch. If you go to my website now at DogpooBook.com, you'll only see 1 bonus. That's because the launch was done a while ago. But during the launch, the first 3 days offered all 7 bonuses. Then there were 5 for 3 more days, then there were 2, then 1.

And that last remaining bonus is what you'll see now. I'll probably keep that a little while longer and then remove that as well.

It’s not enough to have just one or two throw-in types of bonuses. You’ve got to have some Badass Bonuses – and hopefully a number of them.

I would recommend having at least 3 bonuses, and if possible, 5 or more.

The 7 bonuses I offered were the most I've ever offered during any launch, ever.

It’s really important that you don’t just take some blah report or a short video course that you would normally sell for like $29, and artificially hike it up to some outrageously inflated value, like $299, just to make your bonuses look valuable.

Your bonuses should be legitimate digital products that could sell by themselves at whatever price you’re stating is their value. So if a video course bonus has a $99 value, then you must be able to sell it on its own for $99, or at the very least somewhere close to that. Don’t simply exaggerate their value - your buyers will be able to sense the fake value and will be turned off from buying your product, and your reputation will also take a hit.

My bonuses were all legitimate bonuses:

BONUS #1 ($299)
DOPE: Do Once, Publish Everywhere (video course)

BONUS #2 ($299)
1001 True Fans (video course)

BONUS #3 ($299)
Behind The Scenes of Dogpoo & Dosaa Launch (video course)

BONUS #4 ($175)
1/2 Hour 1-on-1 Coaching with Ravi

BONUS #5 ($99)
Premium Podcasting

BONUS #6 ($79)
Brainstorming Badass (video course)

BONUS #7 ($29)
Fastest Way to Get Kindle Reviews For Your Ebook

Not one of them had artificial or exaggerating pricing. Every single one of them were legitimate bonuses, and those were the actual prices that I have sold them for, or currently sell them for.

And they're all great courses - even if I say so myself - that teach very specific strategies and tactics.

And one of the bonuses was a 1/2 hour 1-on-1 coaching call with me.

And before you say, "Oh wow, Ravi, how can you give away your time like that? You're cheapening your time by giving away a 1/2 hour call for a $10 ebook. You're going to get crushed when you get all of those buyers wanting to get on a call with you, and you'll get nothing done because you'll keep doing free calls for weeks or months!".

Guess what? Hundreds of copies sold, and only 3 people have redeemed their free call.

If you understand human psychology, you probably already know that not everyone who buys something takes advantage of every single thing that came with what they just bought. Happens to all of us.

Not everyone is going to access all of your bonuses right away. Not everyone is going to request the 1-on-1 call right away. Heck, most people won't even read the book or watch the course that they just bought right away.

It's not because they're lazy or disinterested in learning. It's just that they bought it when they knew there was a great deal even if they didn't need it right away - and then life gets in the way.

Consuming your content is not necessarily other people's biggest priority. They have their own business to take care off, day job, bills to pay, clients to deliver work to, family, health, house, repairs, pets, and so on.

So don't shy away from offering your time just because you think everyone is going to demand it all at the same time. They're not.

Plus you can use a scheduling tool like Calendly to create a separate calendar for your free calls. And you can choose to limit how much time you allocate for these calls, and how often.

Maybe you only do these calls for 2-5 hours a week, say 1 hour per weekday, or 1 hour twice or thrice a week. So you control how your time gets allocated. And first-come, first-served. So if your existing 2 or 3 slots for this week get taken by your book buyers or course buyers, then they can schedule one for next week - or the week after. There's no emergency for them to book it, or for you to deliver it. So don't overthink it.

And here's the coolest part: Remember I said that only 3 people scheduled their call with me out of all the buyers?

One of them is a super-talented Saxophone player from Germany who has an online music school and has incredible content on his website, YouTube, TikTok etc.

And when we got on the call and I asked him what were his questions for me.

He said he didn't really have any questions, that he was simply curious to see how it works, and had listened to my podcast previously and had been following my content for a while, and just wanted to meet me and say hello! That's it! He had no other expectations.

So we started talking, asked questions about each other, and had a great conversation. And then because I wanted to give him some value for his time, started asking some questions about his website, his academy, his content, how he promotes his online school and so on. And I started giving him a few ideas that he found to be very helpful because it got him to think about some things with a new perspective.

And then at the end of the call, I told him that if he found the free call helpful, then I have a Coaching Program, and that I could help him a lot more if he were to sign up for that.

And I sent him a link after the call ended. It was for my 1 Year Unlimited Business Coaching Program for which I charge $3,000.

In the email, I gave him a list of things I could help him with. And gave him a small discount. And he signed up the same day.

So someone who bought a $10 eBook, also signed up for my $3,000 coaching program ($2500 after the discount) all within 24 hours of getting on a free call with me.

That's the power of offering a free call as a bonus.

And of the other 2 who redeemed their free call with me, one of them is an old client who had previously signed up for my yearly coaching program, and I had coached her for a year. She is also thinking of coming back. And so if that happens, then 2 of the 3 free calls would be with people who started with my lowest ticket item (my $10 eBook) and ended up at my highest ticket item (my business coaching program).

Now, technically, the yearly coaching program is my highest ticket item only if you exclude my corporate clients, who routinely pay me anywhere from $10,000 all the way to $50,000 a year for various services, including business coaching, mentoring, lead generation, and agency services.

Anyway, back to the free call strategy: You cannot use the free call to just pitch them your products and try to sell them more stuff. They'll sniff you out from a mile away, and you'll lose your credibility, annoy them, and probably lose them forever from your audience.

You have to deliver value FIRST. You have to GIVE first. You have to make them wonder, that if you can give them so much value for free, imagine what you can do for them if they actually signed up for your paid program, like coaching.

Of course, you've got to offer a coaching program, or some kind of a higher-ticket product or services that they can sign up for. If your funnel is just a $10 eBook and there's nothing more to it, then sure, you can still make money with a lot of sales, and build a list for a future launch. But it certainly won't be as much as you can with upsells and higher ticket items on the backend.

As part of my offer, I also offered a new course that I'm creating, called Side Door SEO & Roundabout Rankings: Practical SEO for Normal People (Not Agency People), as an upsell. It is a course that I'm going to be selling for $299. And I offered it as a 1-Click upsell for $39. And this upsell was offered regardless of which one of the 3 products they purchased - eBook only, eBook and Audiobook, or Audiobook only.

About 20% of the buyers took me up on the Upsell. About 1 in 5 - which is pretty decent.

So what I was actually selling: My eBook.

But the product is not the same as the offer. So here's my offer in its totality:

  • Ebook Only | Ebook + Audiobook | Audiobook Only
  • 7 incredible Bonuses worth $1,279
  • All bonuses available only for first three days. And then the bonuses kept expiring every day.
  • There was the 1-click Upsell of my SEO course for $39, which, by the way, had not yet been created.
  • I should've had had one more upsell for my Digital Creators Academy, but I rushed it. Anyway, will include it next time.
  • Then there was the 1/2 hour free coaching call.
  • And I'm supremely confident that I can provide so much value on that free call, that I'm going to get great conversions for my coaching program.
  • Every buyer instantly got an affiliate link to promote the offer that they could use to promote it to their audience.

So put that all together, and that's how you get a great offer that is very hard to pass up on.

And that's how I ended up with the biggest book launch of my life.

Part 3: Audiobook and Paperback

One of the things I've talked about on my podcast, which is also a chapter in my latest book Dogpoo and Dosaa, is what I call "Go Deep, Then Wide".

The idea is that if there is gold in your backyard buried a 100 feet deep, and if you dig 10 different holes that are each 10 feet deep, even though you've technically dug a 100 feet, you're not going to get to the gold. Because you've spread out your efforts over different things, and not focused on one thing.

So if you want to get to the gold buried a 100 feet deep, you've got to dig ONE SINGLE hole that is a 100 feet deep.

So let's now apply that Go Deep, Then Wide strategy to authors.

What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to other projects, or may even start thinking about their next book or digital product.

Instead, I recommend you go deeper into your book: Turn your Kindle eBook that into a paperback book, also known as a softcover or softback.

Then create a Hardcover book as well, maybe with a dust jacket - that will look really slick and fancy, which you can use to give away for free to people that you would like to impress a little bit - to make a good impression, I mean.

You could give away these hardcover copies to potential clients, JV partners, any affiliates or industry leaders you are trying to connect with, influencers in your niche, etc. 

Sure, you can give away paperback copies too, but there's something really fancy about hardcover books with an awesome dust jacket. So maybe save those for the really special folks.

Then, create an Audiobook version. If it's a non-fiction book, I highly recommend that you do the reading yourself.

There's a reason why podcasts are so great at building deep relationships with your audience. There are very few things that can endear you, and get your audience to know, like and trust you, like your voice in their ears.

Sure, a professional, paid voice-actor will probably sound more polished and eloquent and fancier than you or I ever could. But it won't be as authentic, because they're hearing someone else's voice, and not yours.

So regardless of how bad you imagine you would be at it for whatever reason, reading your own book in your own voice, would lend it so much more authenticity, warmth and help your audience connect with you and your content better.

Do not outsource your voice - literally! People don't care about how professional you sound, or your accent, or if you have deep radio voice. My podcast SubscribeMe.fm is proof of that: I don't have a "great accent", I don't have great diction, or a deep radio-voice. I don't have any fancy equipment, no expensive sound-proof studio - it's all done in my home office with a decent USB microphone, plugged directly into my laptop.

Now, I do have a fairly quiet home-office. I don't have little kids running around in the house - my kids are both grown up - though, I can hear kids just round the corner yelling and screaming at the top of their lungs as they play in the afternoons and evenings. But that's ok - if you get a decent mic and use good mic positioning, have a good foam windscreen and pop filter, keep the gain really low and talk from close to the mic (3-6 inches), you can get great sounding audio.

There are tools like Adobe Audition and Camtasia studio, as well as the free Auphonic.com that can do noise reduction for you. Audition does it the best among those tools, of course. If you don't have Audition, you can try Audacity (free) which also has these features built-in, or you can always pay someone on Fiverr to remove the noise for you.

Worst case, if you can't find a quiet place to do it, or you just can't get good audio at home, renting a studio by the hour is really affordable these days.

Also, a fair warning: Do not underestimate the amount of time it's going to take to create the audiobook. It takes me about 15 minutes of time to create the audio for every page in your book: 5 minutes to record, 5 minutes to edit, and another 5 to polish it up and and export as an MP3 with the specifications to match Audible.com's requirements. And then a few more minutes to add the audio file to your membership site, so that those who bought the audiobook can listen to it on your website.

If you use my Audio and Video WordPress plugin S3MediaVault.com, that process is made even simpler, because you would just have to upload the file to Amazon S3 and the playlist will auto-update itself.

I'm currently finishing up my new course called Side Door SEO & Roundabout Rankings: Practical SEO for Regular People (Not Agency People). I've already completed the most important parts of the course, and published 5 modules containing 14 videos, all of which walk you through my incredible new strategy for getting results fast. I'll be doing the official launch in a few weeks.

Anyway, the reason why I brought that up, was because after the launch of my SEO course, I'm going to start work on a full-blown course on how to create a Paperback book, a Hardcover, and an Audiobook, how to sell the audiobook on Amazon's Audible, as well as on your own website, and so on.

So write the Kindle book, publish it first. Then convert it into a Paperback. Release that next. Then work on the Audiobook. Release that next. And then, if you have the time and the inclination, do the Hardcover at the end.

And the most important thing is that you continue to promote it the entire time. If you don't have the time, and it comes down to a choice between creating the paperback or promoting your Kindle book, I would err on the side of promotion.

You can then go even deeper. There are so many ways to promote your Kindle book, the PDF version, the Paperback and the Audiobook. So don't just email your list once and do a quick announcement, get a few sales and move to the next shiny object.

Promote the heck out of your book. Give away free copies and ask the reviewers for reviews. Let them leave it directly on the Kindle store, and you can also use those as testimonials on your website as well.

There are so many platforms where you can promote all of this. And now that you have your book in at least 3 different formats - PDF, Paperback & Audiobook - there are so many opportunities to give them away and build an awesome list really fast. And if you combine all of them, it becomes an even more powerful combination of content to send as a gift box to influencers and JV partners and industry leaders and podcast hosts and on and on.

Care to go even deeper? I was hoping you'd ask how 🙂

You can create an online course out of it. Doesn't have to be an elaborate one. It doesn't even have to have the exact same content - it could be supplementary, add-on content, that covers the visual parts that might've been missed in the written word format. You can demonstrate with screenshots and video clips anything that couldn't be conveyed via written words.

Use the book to go on a podcast tour. Get on tons of podcasts. Give away a free bundle of PDF + Audiobook to, say, 5 of the podcast host's listeners. Do this for every podcast you are a guest on.

Use the content from your book on your own podcast. I've even released a few chapters directly here on my podcast. 

Give away extra content on your podcast. Talk about lessons learned - the biggest takeaways. Like I've been doing on my podcast for the last 3 episodes.

Write a press release and promote your book even more. Send the release to your local newspaper, talk to your local bookstores, ask if you can do a book signing, talk to your local library and ask if they can order your book. Give away free copies to the library. Ask if they have any options for you to do a small talk and sign books. Maybe you can sponsor it by donating to the library.

I recently talked to my local Barnes and Noble book store, and they said they can help me do a book signing and a small talk at their store for no charge, and they would be happy to order a few copies as well. That's the power of local marketing.

And if you have a WordPress website, and if you use my plugin S3MediaVault.com, and any membership plugin like DigitalAccessPass.com, you can deliver the PDF, Audiobook, Videos, Audio, your online courses, all of it, directly from your own WordPress membership website.

So when you write a book, there are just so many things you can do with it. I can go on and on about all of the opportunities for another 100 pages. But I hope I've given you enough value for free with these takeaways in this post.

If you find my free content useful, you can imagine how good my paid content is. So look out for my SEO course coming out soon, and then right after that, I'll start working on the self-publishing course where I will be going really deep into paperback and hardcover book publishing and audiobook publishing, what are the things to think about when creating the cover for the paperback vs hardcover. how to get the exact dimensions for each, should you use Amazon's free ISBN, or buy your own for about $100? What will happen in either case? Should you self-publish your book using a regular book printer and your own ISBN? What are the pros and cons of that? Should you use a Print-on-Demand service? If you do, how will you get the book to Amazon as well as all other book outlets, including your local book stores and library as well as the big book chains? What happens if you get the steps out of order?

What are the Audible specifications, like how to make your audio consistent in overall sound and formatting, how to get rid of the mouth clicks and plosives and other mouth noises, what is the exact format of the first file and last file, that is, opening credits and closing credits, how to deal with images in your audiobook, and for that matter, how to use images in your book, what should be the length of each chapter, what's the maximum length, how to create a high-quality, Print-Ready PDF that has the images and fonts embedded in it, how much silence to keep at the beginning and ending of each chapter, how not to read like a robot, what is the required volume range for the files, what is the noise floor, the bit-rate of the files, when to use mono and when to use stereo, and so on.

It is going to be an amazing course that will walk you through the entire process, step by step.

If you want a MASSIVE discount on the self-publishing course, because I'm still months away from publishing it, email me (Ravi -at- SubscribeMe.fm) within the next few days and I'll give you an amazing deal on that as well as on my upcoming SEO course. And if you want both, I'll give you a bundle deal on both.

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