(listen to the article below via the player above)

On previous podcast episodes, as well as in my book, I've written and talked about what I call "Start With The Last Thing First".

So for eg., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. And so on.

I've always been a big proponent of starting with the last thing first, and then working your way backward.

(listen to the article below via the player above)

I have an acronym for Urgency Scarcity and Exclusivity: U.S.E

You've got to use USE in your offers.

Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”.

Every piece of content you publish should also have some kind of a CTA, but we’ll only address CTAs on your offer page in this chapter.

Takeaways From My Book Launch

Why I launched my book on my own website, and not on Amazon Kindle:

I recently launched my 8th book, Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.

And here are some of the lessons learned and takeaways from the launch.

Audiobooks, ACX, Kindle to Paperback

My first-ever video update for my email subscribers! In this video, I talk about...

• The Audiobook version
• How and why I'm creating it with Audiobook Creation Exchange (ACX) and Audible in mind,
• What are the specifications for ACX audio files
• What software I'm using to make my files meet the specs
• The Free Kindle ISBN that Amazon gives you when you create a Paperback book via Kindle Direct Publishing (KDP - used to be CreateSpace)
• Don't use their free ISBN number - pay for one via Bowker
• Why I changed the book cover of my latest book, DogpooBook.com

Sell First, Create Later

I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, or even a year, creating a single course or sometimes an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... <crickets>.