Takeaways From My Book Launch

Why I launched my book on my own website, and not on Amazon Kindle:

I recently launched my 8th book, Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.

And here are some of the lessons learned and takeaways from the launch.

Audiobooks, ACX, Kindle to Paperback

My first-ever video update for my email subscribers! In this video, I talk about...

• The Audiobook version
• How and why I'm creating it with Audiobook Creation Exchange (ACX) and Audible in mind,
• What are the specifications for ACX audio files
• What software I'm using to make my files meet the specs
• The Free Kindle ISBN that Amazon gives you when you create a Paperback book via Kindle Direct Publishing (KDP - used to be CreateSpace)
• Don't use their free ISBN number - pay for one via Bowker
• Why I changed the book cover of my latest book, DogpooBook.com

Sell First, Create Later

I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, or even a year, creating a single course or sometimes an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... <crickets>.

No Such Thing as Too Long, Only Too Boring

How long should your sales page be?
How long should your podcast be?
How long should your blog post be?
How long should your webinar be?

I have one simple answer to this:

No such thing as "too long", only "too boring".