(listen to the article below via the player above)
On previous podcast episodes, as well as in my book, I've written and talked about what I call "Start With The Last Thing First".
So for eg., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. And so on.
I've always been a big proponent of starting with the last thing first, and then working your way backward.