& Content Strategies
Everything You Need To Know About How To Create Digital Content, Package That Content And Make Money With It - Using Membership Sites, Online Courses & Recurring Subscriptions
Creating a product that can be repeatedly sold to a larger audience without too many changes, or custom modifications, can change the game for you as a business owner.
A software product like Digital Access Pass - or DAP (a membership plugin for WordPress that I co-founded and co-developed) can be sold over and over again to thousands of different customers without too many tweaks. If you design the software to be customizable, then each client can modify it to suit their needs without you having to write code for each one of them individually.
But it’s not just software that can be scaled.
Most intellectual property you create can be sold repeatedly – like a Video, Audio, How-to Article, Document, “Secret Sauce”, and even Services.
On this podcast, I focus not just on products that can be sold over and over again, but also on creating a business model where your customers pay over and over again for your products and services, even if some of the work has to be repeated by you.
The key to a long-term, profitable business is Recurring Subscriptions.
And there’s no easier way to sell subscriptions than through Membership Sites and Online Courses.
And that’s what all of my products, plugins and even my podcast, is about:
How to Make, Market & Monetize Online Digital Content with Membership Sites, Online Courses & Recurring Subscriptions.
I coined two new words to describe revenue models: DOGPOO and DOSAA.
Nope, not referring to the Asian-Indian, mouth-watering dish Dosa - nor am I referring to actual dog doo-doo either :-)
DOGPOO: “Do Once, Get Paid Only Once”.
DOSAA: “Do Once, Sell Again and Again”.
Creating something once and being able to sell it over and over again - like an Online Video Course, Software or a Report – is way more profitable, productive and fun than simply putting a lot of your time and effort into something that is done just once where you get to benefit from it just once.
And that's what my entire podcast is dedicated to: Creating digital products that you can sell "again and again".