Episode 24: TOC Technique: Content Creation & Repurposing on Steroids - SubscribeMe.fm

Episode 24: TOC Technique: Content Creation & Repurposing on Steroids

By Ravi Jayagopal | Podcast

03/17/2016
SubscribeMe.fm by Ravi Jayagopal TOC Technique: Content Creation and Repurposing on Steroids 03/17/2016
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The “TOC Technique” will help you become a master at creating content for your membership site, for your online course, youtube marketing videos, writing sales copy, writing books, creating a product, writing Facebook posts and Tweets.

And when I say “TOC”, I mean T.O.C, as in Table of Contents.

So what is this “TOC Technique” and why is it such a big deal?

I came up with this idea a few years ago, but had never given it a proper name that is easy to understand and implement, until recently.

Back in 2007, I published my first book, called “No Business Like E-Business”, which at the time, went on to become a category best seller, which was a pretty big deal for me, because it was a physical book. Never even told anyone other than a few of my close friends and relatives. So the fact that it become a category best seller, was incredibly gratifying.

It initially took me an year to write most of it, then life happened, I took a couple of years break, then when I got back to it, from that point, it then took me another couple of years to rewrite it pretty much entirely. So roughly, it took me about 3 years to complete the book, writing at most a couple of pages a day, sometimes nothing at all for days and weeks together.

At the time, I had a lot of things going on. I had a full-time job, I had my PHP scripts web site, mywebmasterinabox.com, which is now defunct by the way, but you can still see what it looked like back then, as it’s still online. My son had just been born, my wife had taken an extended leave of absence from her job, I was the sole earner, I was in a really, REALLY bad situation at my job, with an insanely angry and verbally and mentally abusive boss, I could not leave my job because I had to keep a job to keep my green card application going, it was a complete mess. Those few years were probably the darkest years of my life, and if not for my sweetheart, my loving wife Veena and my precious kids, I don’t know if I would be here today. It was that bad.

And during this whole time, I was working in New York city. I would commute to the city by train every day. And at the time, I had a company provided laptop, which has some amazing stories attached to it, that I’ll talk about in a future episode. So I had this laptop, but I didn’t have a wifi card – don’t know why. Never even thought about it I guess. But that was the best thing that happened to me – that I didn’t have wi-fi on the train. So I used to open up Microsoft word, and write my book offline.

Initially, I started writing the book sequentially. Acknowledgement, Introduction, Chapter 1, then Chapter 2, etc. But this sequential process started burning me out pretty quickly. There were some things I just had no mood to write about. You know, stuff you know in your head, but you know it’s going to take you hours and hours to put it into words, and some of these were boring topics to me. It’s like trying to teach a rank newbie some new skill. You just wish they would get it already, right?

So that’s when, I said to myself, I’m going to start writing the entire table of contents first. Start to finish. I’m going to think of all the questions that someone new to an online business would ask, and then create the most exciting titles for the chapters and sub-chapters, and someone should simply look at the titles and get excited about buying this book.

So I sat down and created what I felt at the time, would be an amazing set of chapters and sub-chapters, which would cover everything someone needed to know about creating an ebusiness.

And once I had completed the TOC – as in TOC , as in table-of-contents, then every time I opened my laptop, I would just scan the titles and sub-titles, and I would just pick one that interested me at that moment, and I would dive right into that section, ignoring all other parts of the book.

This is how film-making is done as well. They don’t shoot the first scene of the movie first, and second scene of the movie next. The scenes are shot in a completely random order, depending on availability of the actors, location, etc.

So I started writing my book in this controlled-chaos. And that’s when I made the most progress.

So I would choose any topic that I felt like writing about that day, and then if I wasn’t able to complete that chapter, or felt that I needed to revisit and change or add more, then I would simply type in the letters “XXXX”. So that way, I could come back at a different time, and just search for the word XXXX, and I could keep jumping to every section that I had left unfinished, and could either go on to finish one of them, or get started on a new one. I gave myself the permission to be free and chaotic and random and write in any way I felt inspired to. And I did the exact same thing when I recently published my latest book, “Subscribe Me”. I started with the TOC – the table of contents.

And this technique is so powerful, that it can be used for brainstorming and creating so many other things.

In fact, this is a more powerful version of a mindmap in many ways.

I’ve used this technique to write documentation for DigitalAccessPass.com, map out an email series, series of blog posts, series of FB posts, etc.

So let me quickly give you a couple of examples:

I’ve already told you how you can use it to write your book, really fast.

For the rest of the episode, listen to the show via the audio player above.

If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .

Cheers!

– Ravi Jayagopal
PS: The audio player above is powered by CoolCastPlayer 🙂

Check out the full podcast below…

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SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #34 06/25/2016
00:00:00 00:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33 06/16/2016
00:00:00 00:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32 05/26/2016
00:00:00 00:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31 05/17/2016
00:00:00 00:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #30 05/09/2016
00:00:00 00:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29 05/02/2016
00:00:00 00:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28 04/25/2016
00:00:00 00:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27 04/18/2016
00:00:00 00:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #26 04/04/2016
00:00:00 00:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #25 03/25/2016
00:00:00 00:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #24 03/18/2016
00:00:00 00:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #23 03/11/2016
00:00:00 00:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #22 03/04/2016
00:00:00 00:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #21 02/26/2016
00:00:00 00:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20 02/19/2016
00:00:00 00:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19 02/12/2016
00:00:00 00:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18 02/05/2016
00:00:00 00:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17 01/29/2016
00:00:00 00:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16 01/20/2016
00:00:00 00:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15 01/08/2016
00:00:00 00:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #14 12/30/2015
00:00:00 00:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13 12/25/2015
00:00:00 00:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #12 12/20/2015
00:00:00 00:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11 12/12/2015
00:00:00 00:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10 12/04/2015
00:00:00 00:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9 11/20/2015
00:00:00 00:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8 11/13/2015
00:00:00 00:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7 11/04/2015
00:00:00 00:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6 10/28/2015
00:00:00 00:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5 10/23/2015
00:00:00 00:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4 10/17/2015
00:00:00 00:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3 10/10/2015
00:00:00 00:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2 10/03/2015
00:00:00 00:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1 09/26/2015
00:00:00 00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com Ravi Jayagopal http://SubscribeMe.fm Facebook Twitter Embed
Aug 14
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m53s
May 09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m52s
Sep 24
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m21s
Aug 05
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m11s
Jun 14
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m48s
May 06
How to Reverse Engineer Your Website, Products and Services - 114
23m41s
Feb 10
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17m8s
Dec 25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m31s
Nov 11
Part 2: Takeaways From My Book Launch: The Offer - 111
27m57s
Oct 22
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m48s
Sep 13
Sell First, Create Later - 109
23m3s
Jun 28
No Such Thing As Too Long, Only Too Boring - 108
17m49s
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Jun 08
Put Your Pen Down, Script It And Rehearse It - 106
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Apr 10
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
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Jan 23
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24m11s
Dec 10
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m35s
Nov 23
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
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Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
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Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m31s
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23m13s
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17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m24s
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Part 5: Greatest Free and Freemium Tools - 97
20m3s
Apr 19
Part 4: Greatest Free and Freemium Tools - 96
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Jan 21
Part 2: Greatest Free and Freemium Tools - Ep 94
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Jan 11
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
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How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
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26m15s
Apr 18
A Programmer and a Marketer Walk into a Bar - 83
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Apr 09
YouTube Sucks If You're Doing This - 82
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Jan 09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
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Dec 13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
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Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
20m
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Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
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Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
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Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
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13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
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$99 One-time Better Than $9/mo Recurring? - Ep #61
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State of the Internet Address - with Zombies and Heroes - Ep #50
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Sep 01
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May 09
3 Must-Have Tools for WordPress & Online Security - Ep #30
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Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
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Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
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Membership Models - Part 1 - Ep #26
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Mar 25
"Dream Book" TOC Content Marketing - Ep #25
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Mar 18
Content Creation & Repurposing - TOC Technique - Ep #24
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Video Hosting For Your Membership Site - Ep #23
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Mar 04
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
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3 Biggest Podcasting Myths Busted - Ep #21
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Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
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Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m42s
Feb 05
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
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Jan 29
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Jan 20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
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Jan 08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Dec 30
Launch One-Time Product First or a Recurring Subscription? - Ep #14
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Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
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To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
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WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m51s
Dec 04
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
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Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
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39m
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Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
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$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
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Oct 03
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
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Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
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From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
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Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m52s
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m21s
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m11s
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m48s
How to Reverse Engineer Your Website, Products and Services - 114
23m41s
Urgency, Scarcity and Exclusivity (USE) - 113
17m8s
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m31s
Part 2: Takeaways From My Book Launch: The Offer - 111
27m57s
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m48s
Sell First, Create Later - 109
23m3s
No Such Thing As Too Long, Only Too Boring - 108
17m49s
I Came Home and the Dog Was Bald - 107
12m47s
Put Your Pen Down, Script It And Rehearse It - 106
20m15s
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m33s
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m11s
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m35s
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m9s
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m52s
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m31s
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m13s
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m24s
Part 5: Greatest Free and Freemium Tools - 97
20m3s
Part 4: Greatest Free and Freemium Tools - 96
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Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m59s
Part 2: Greatest Free and Freemium Tools - Ep 94
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The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
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Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m1s
Don't Write a Best-Selling Book (Do This Instead) - 91
24m50s
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m7s
Forget the "Leavers". Create for the "Believers" - 89
14m17s
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m40s
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m42s
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m41s
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m44s
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m15s
A Programmer and a Marketer Walk into a Bar - 83
14m40s
YouTube Sucks If You're Doing This - 82
10m30s
Lessons Learned from my DOPE Launch - Ep #81
19m36s
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m6s
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m47s
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
20m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m16s
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m52s
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m47s
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m22s
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m14s
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m36s
Part 2: Product First? Or Audience First? - Ep #71
35m37s
Product First? Or Audience First? - Ep #70
26m42s
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m48s
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m48s
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m13s
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26m18s
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My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
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Behind The Scenes of My Online Course - Ep #63
23m28s
Start with the Pricing Table - Ep #62
20m31s
$99 One-time Better Than $9/mo Recurring? - Ep #61
36m
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How Long Should Videos In Your Online Course Be? - Ep #59
17m33s
The Art of Viral Marketing - Ep #58
47m26s
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m55s
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m46s
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
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Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
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How Your Online Course Can Be Better Than Disneyland - Ep #53
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Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m14s
State of the Internet Address - with Zombies and Heroes - Ep #50
35m30s
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m35s
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m14s
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m13s
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m53s
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m29s
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m54s
Part 2: Seth Godin Ruined The Internet - Ep #43
20m1s
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m39s
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m32s
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m57s
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m52s
Psychology of a Rabid Fan - Ep #38
25m
The Power of User-Generated Content - Part 5, Ep #37
21m5s
The Oprah Model of Generating Content - Part 4, Ep #36
18m59s
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m27s
Repurposing Content - Part 2 - Ep #34
27m21s
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m28s
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m4s
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m43s
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m13s
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m59s
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m7s
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m14s
Membership Models - Part 1 - Ep #26
15m32s
"Dream Book" TOC Content Marketing - Ep #25
20m26s
Content Creation & Repurposing - TOC Technique - Ep #24
20m29s
Video Hosting For Your Membership Site - Ep #23
17m25s
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m12s
3 Biggest Podcasting Myths Busted - Ep #21
28m58s
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m16s
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m42s
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m22s
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m29s
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m21s
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m31s
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m49s
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m51s
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m32s
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m36s
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m21s
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m3s
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m32s
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
39m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m13s
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m48s
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m28s
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m32s
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