In today’s episode, I give you a detailed example of how I have used my TOC Technique myself to create a book, a podcast, and how you too can churn out blog posts and social posts at will and enter any group or community and add value right away, without being spammy.
In the last episode, I introduced you to my “TOC Technique”, where TOC stands for TOC, as in, Table of Contents. If you haven’t listened to that one, then you should listen to episode #24 first, if not, this episode may not make much sense. So go to subscribeme.fm/24 to listen to the last one first, then continue with this one.
Now I’m going to give you some real-world examples so that you can get an idea of how powerful this technique is for churning out content at will, never getting writer’s block ever again, never having to wonder what to blog about or how to do come up with content for your content marketing.
All of this starts by creating what I call your “Dream Book TOC“. So you need to create the table of contents of what you would consider your “dream” book. And this dream book toc, will not only help with content creation and content marketing, but it will actually help you research your niche even BEFORE you ever get started.
And we’re not talking about monetizability – I’m not referring to the ability to monetize a market, but your ability to figure out the depth of YOUR OWN expertise in a market. If you can come up with the table of contents for a dream book in a niche, and you look at that entire TOC, and you look at each chapter and sub-chapter, and you go “Oh my god, I have no idea what any of that stuff is, and I don’t have any clue how I’m going to even BEGIN to attempt writing this book”, then you know right away that this is not the right market for you. Now, we’re not talking about you partnering or hiring an expert in that niche and having them create the content. We’re not going that far yet. I’m assuming you’re a small business owner, an independent freelancer, and you’re trying to carve out a name for yourself in your niche. So I’m going to assume that you’re going to want to do this stuff yourself.
So if your dream book TOC scares you, then that’s a HUGE warning sign that you’re headed in the wrong direction, and this niche is not for you.
However, if you look at your dream book, and it makes you go “Hell yeah, I can churn out content for this stuff day and night. I can write about these chapters, I can blog about these, I can do a podcast about this, all day every day. And when I do a podcast about this, I know so much about this stuff that I don’t need to bring on experts and do interview guests to create the content. I can just pick any topic, fire up my mike and recording software, and I can start dishing and deep diving into these topics all day, every day!’
See where I’m going with this? Yes, that’s how I feel about my own expertise – which is all things membership sites, online courses, digital content delivery, and so on.
So let’s say you were in my same niche, these are the 4 ways you can create your Dream Book TOC.
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– Ravi Jayagopal
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