Put aside the usual calls-to-action (CTA) for a minute – like “subscribe to my show”, “rate and review”, “go to my web site”, “join my list”, “get on my newsletter”… All that sounds like “Blah blah blah” to me.
I even gave it a name: I call it “CTA Deafness“. Just the same way when I go to a web site, I automatically, without ANY effort, go completely banner-blind, and ignore every single ad banner and image and footer text and header text – and fortunately or unfortunately, anything that even remotely looks like a banner, which means ads for your own products and services. So when I listen to your show, I’ve probably checked out when you’re telling me to do the “usual suspect” things. I’m guessing my listeners do the same as well.
So here’s my 1 simple trick that is helping me increase subscribers, get some of them to listen longer (in case they were dropping off), and get a feel for listener engagement.
If you currently do *not* have ads on your show, this trick I’m about to share, will work great. And if you *do* have ads, then do this first before you do the ad-read, or maybe even skip the ad for an episode and test it.
This adds a gamification element to your show, and makes it fun for your listener to take action.
Here’s all the steps first, and then I will explain each one:
1. Create an “Irresistible Bonus”
2. “Pattern Interrupt” to announce it
3. “Save The Best For Last“: Announce that it’s going to be at the end (so they have to listen completely, hopefully, most people will listen rather than simply fast-forwarding)
4. “Gamify the Delivery” by restricting it to only Subscribers (will tell you how you can kind of enforce that as well)
Here’s how I implemented this myself…
Remember, I started out just wanting to do an experiment, so I did not go all out with every step. But I think I have figured out a formula that works, so now I just have to ramp up and be creative with each of the individual steps.
1. Create an “Irresistible Bonus”: In my case, I’m giving away my actual Kindle book about membership sites and online courses, a $4.99 value. “Perceived value” is greater than “True value”.
So if I just gave away a “PDF Report”, it will not have the same value and impact as giving away my real, Kindle book that is actually selling on Amazon and has some great reviews. So even if you have to pay money to create something valuable, do it. Put some thought into it, make it really useful, and if it’s a report, then maybe upload to Amazon Kindle first and get reviews – so you can use that social proof to boost the perceived value, because a “Kindle Book” that has a price, is usually going to valued more than an “E-book” or “Free Report”. Of course, there’s a whole bunch of things you can give away as the lead magnet, and just that topic alone is worth writing an entire book about, but you get my point.
2. “Pattern Interrupt” to announce it: How about changing things up a bit? Instead of your usual intro, how about the announcement first (that it’s coming at the end), and then the intro? Or instead of the usual ad-read, promote your own bonus for a change. So think about what you usually do, and skip that, and do this instead. If you are usually serious, then how about breaking into a little song? Or try to do a bad impression of a celebrity? Or talk with a foreign accent – or, a terrible version of your own accent (like I do with my Indian accent at times), do something self-deprecating, or funny, etc. And then announce the bonus.
3. “Save The Best For Last”: Announce that it’s going to be at the end. This is important for a couple of reasons. The main one, is so that it doesn’t drag out the beginning of your show, and while returning listeners may not care much, new listeners will get bored with your extended intro and might just leave and never come back. A small bonus, is that if anyone is even thinking of checking out half-way through, it kind of gets them to stick around till the end. Maybe you will even know if people ARE in fact sticking around till the end.
4. “Gamify the Delivery” by restricting it to only Subscribers. So how to enforce this? It’s not perfect, but you can tell them that they must take action within 24 hours of the episode going live. And I you gamify it by giving out a “secret word” at the end of each episode. So they must email me that “secret word” within 24 hours. So that kind of helps with 2 things: 1) They must listen to THAT specific episode (so they can’t do it from listening to an older episode at a later time) and 2) If the only people who get the download within 24 hours, are the subscribers (yes, I know – it can take longer in some countries, so increase it to 48 hours if you want) 3) Now, you’re also introducing a deadline: They not only have to subscribe (to get the episode within X hours), but they also have to actually LISTEN to your show, because the “secret word” changes from episode to episode.
Image below shows an email that just came in today from a listener.
It has the secet word “4141” (which I mention on the show). But most importantly, notice how the person says “In finally caught one within 24 hours”. So he’s been trying – and forgetting – to do this. And with only 2 more shows to go to do this (I have a deadline for when the whole thing ends as well – you know, just to pump up the scarcity), he is excited that he “finally” got to it.
And then, he goes on to say “I can’t wait to devour it and leave you a nice review on Amazon”. I never asked for a review. But he volunteers to do it, and he’s going to “devour it”, which means he’s excited about the bonus, which means I’ve done a good job with my show where I have proven that my bonus is valuable, and real.
I’m sure there are podcasters who dream of eventually making a decent income from ad revenue on their podcasts (“dang it, Flynn & Dumas!”). If you are one of them, then my experiment above is a great way for you to test your own listener engagement. If you get, say, 100 downloads right out of the gate (within 24 hours of publishing your latest episode), and you can’t get even 5 people to respond to your bonus offer (a 5% conversion), then you probably don’t have a very engaged audience. Now, that’s ok – nothing wrong with that – because not all listeners respond to the CTA’s on the show. I’m guilty as charged here as well, because there are a lot of shows I listen to, and I’m a big fan of many of the hosts, but I almost never really leave ratings, or reviews, or sign up for their list, or visit CTA links mentioned on the show – I’m just lazy and forgetful. Those CTA’s are almost never good enough for me. However, I will occasionally visit the podcast web site for shownotes, just so I can look up that tool or service I heard on the show. If you cannot get your listeners off their behinds and take action for a perceptibly good value bonus, then it’s going to be hard to get them to do the same for your advertisers. Which means, if you have large numbers, you can get away with it for a little bit, but without engagement, it means the advertisers are not going to get much ROI from advertising on your show, and you’re going to lose them eventually.
Even if ad-revenue is not your goal, I’m guessing you probably want to know about your listener-engagement. If you’re happy just churning out content week after week, month after month, without EVER hearing back from your listeners, and having no feedback, getting no love or support from them, or you can get by with VERY little feedback, then more power to you – because you’re probably among the rarest of podcasters 🙂
Unfortunately, I’m not in that rare company. So even if I’m not necessarily going to hard-core pitch commercial stuff to them, I still want to know how many of them will get up for me – and take some action, any action. Because a lot of the times, feedback and engagement is worth a million bucks – and worth all of the blood, sweat and tears and love and labor and effort we podcasters put into our shows.
———————————————————
My Podcast: SubscribeMe.fm
08/14/2023
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12/31/2019
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12/13/2017
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10/10/2017
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09/16/2017
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12/29/2016
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11/10/2016
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10/21/2016
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09/27/2016
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09/14/2016
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09/01/2016
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00:00:0000:00:00
08/24/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Licensing Content For Your Membership Site or Online Course - Part 6, Ep #3908/24/2016
00:00:0000:00:00
08/15/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Psychology of a Rabid Fan - Ep #3808/15/2016
00:00:0000:00:00
08/06/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Power of User-Generated Content - Part 5, Ep #3708/06/2016
00:00:0000:00:00
07/13/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Oprah Model of Generating Content - Part 4, Ep #3607/13/2016
00:00:0000:00:00
07/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Screw Your Customers - And How Not To - Part 3, Ep #3507/01/2016
00:00:0000:00:00
06/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #3406/25/2016
00:00:0000:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #3306/16/2016
00:00:0000:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #3205/26/2016
00:00:0000:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #3105/17/2016
00:00:0000:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #3005/09/2016
00:00:0000:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #2905/02/2016
00:00:0000:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #2804/25/2016
00:00:0000:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #2704/18/2016
00:00:0000:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #2604/04/2016
00:00:0000:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #2503/25/2016
00:00:0000:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #2403/18/2016
00:00:0000:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #2303/11/2016
00:00:0000:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #2203/04/2016
00:00:0000:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #2102/26/2016
00:00:0000:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #2002/19/2016
00:00:0000:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #1902/12/2016
00:00:0000:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #1802/05/2016
00:00:0000:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #1701/29/2016
00:00:0000:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #1601/20/2016
00:00:0000:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #1501/08/2016
00:00:0000:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #1412/30/2015
00:00:0000:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #1312/25/2015
00:00:0000:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #1212/20/2015
00:00:0000:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #1112/12/2015
00:00:0000:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #1012/04/2015
00:00:0000:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #911/20/2015
00:00:0000:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #811/13/2015
00:00:0000:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #711/04/2015
00:00:0000:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #610/28/2015
00:00:0000:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #510/23/2015
00:00:0000:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #410/17/2015
00:00:0000:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #310/10/2015
00:00:0000:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #210/03/2015
00:00:0000:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #109/26/2015
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
May09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m
Sep24
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
Aug05
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m
Jun14
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m
May06
How to Reverse Engineer Your Website, Products and Services - 114
23m
Feb10
Urgency, Scarcity and Exclusivity (USE) - 113
17m
Dec25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Nov11
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Oct22
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sep13
Sell First, Create Later - 109
23m
Jun28
No Such Thing As Too Long, Only Too Boring - 108
17m
Jun16
I Came Home and the Dog Was Bald - 107
12m
Jun08
Put Your Pen Down, Script It And Rehearse It - 106
20m
Apr10
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Jan23
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Dec10
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
Nov23
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Oct14
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Sep10
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
Aug10
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m
Jul27
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Jun21
Part 5: Greatest Free and Freemium Tools - 97
20m
Apr19
Part 4: Greatest Free and Freemium Tools - 96
21m
Jan30
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m
Jan21
Part 2: Greatest Free and Freemium Tools - Ep 94
18m
Jan11
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m
Dec31
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m
Dec01
Don't Write a Best-Selling Book (Do This Instead) - 91
24m
Oct15
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Oct05
Forget the "Leavers". Create for the "Believers" - 89
14m
Aug26
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Jul30
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
Jul12
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
Jun15
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
May23
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
Apr18
A Programmer and a Marketer Walk into a Bar - 83
14m
Apr09
YouTube Sucks If You're Doing This - 82
10m
Feb24
Lessons Learned from my DOPE Launch - Ep #81
19m
Jan09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
Dec13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m
Nov28
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
Nov06
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Oct23
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
Oct08
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m
Sep11
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Aug27
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Aug02
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m
Jun05
Part 2: Product First? Or Audience First? - Ep #71
35m
May06
Product First? Or Audience First? - Ep #70
26m
Mar15
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m
Feb10
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
Jan07
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m
Dec13
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m
Nov29
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m
Nov09
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
Oct10
Behind The Scenes of My Online Course - Ep #63
23m
Sep16
Start with the Pricing Table - Ep #62
20m
Sep02
$99 One-time Better Than $9/mo Recurring? - Ep #61
35m
Aug09
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m
Jul17
How Long Should Videos In Your Online Course Be? - Ep #59
17m
Jun21
The Art of Viral Marketing - Ep #58
47m
Jun06
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m
May23
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m
May12
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m
Apr25
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m
Apr11
How Your Online Course Can Be Better Than Disneyland - Ep #53
22m
Mar29
7 Member Retention Strategies - Chris Farrell - Ep #52
39m
Mar10
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
Feb18
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Feb02
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
Jan17
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
Dec29
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
Dec07
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Nov10
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Oct21
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Oct07
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
Sep27
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Sep14
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
Sep01
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Aug24
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Aug15
Psychology of a Rabid Fan - Ep #38
24m
Aug06
The Power of User-Generated Content - Part 5, Ep #37
21m
Jul13
The Oprah Model of Generating Content - Part 4, Ep #36
18m
Jul01
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Jun25
Repurposing Content - Part 2 - Ep #34
27m
Jun16
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
May26
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
May17
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
May09
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
May02
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Apr25
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Apr18
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Apr04
Membership Models - Part 1 - Ep #26
15m
Mar25
"Dream Book" TOC Content Marketing - Ep #25
20m
Mar18
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Mar11
Video Hosting For Your Membership Site - Ep #23
17m
Mar04
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
Feb26
3 Biggest Podcasting Myths Busted - Ep #21
28m
Feb19
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Feb12
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Feb05
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Jan29
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Jan20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Jan08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Dec30
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Dec25
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
Dec20
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
Dec12
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
Dec04
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Nov20
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
Nov13
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
Nov04
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Oct28
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Oct23
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Oct17
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
Oct10
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Oct03
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Sep26
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m
How to Reverse Engineer Your Website, Products and Services - 114
23m
Urgency, Scarcity and Exclusivity (USE) - 113
17m
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sell First, Create Later - 109
23m
No Such Thing As Too Long, Only Too Boring - 108
17m
I Came Home and the Dog Was Bald - 107
12m
Put Your Pen Down, Script It And Rehearse It - 106
20m
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Part 5: Greatest Free and Freemium Tools - 97
20m
Part 4: Greatest Free and Freemium Tools - 96
21m
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m
Part 2: Greatest Free and Freemium Tools - Ep 94
18m
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m
Don't Write a Best-Selling Book (Do This Instead) - 91
24m
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Forget the "Leavers". Create for the "Believers" - 89
14m
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
A Programmer and a Marketer Walk into a Bar - 83
14m
YouTube Sucks If You're Doing This - 82
10m
Lessons Learned from my DOPE Launch - Ep #81
19m
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m
Part 2: Product First? Or Audience First? - Ep #71
35m
Product First? Or Audience First? - Ep #70
26m
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
Behind The Scenes of My Online Course - Ep #63
23m
Start with the Pricing Table - Ep #62
20m
$99 One-time Better Than $9/mo Recurring? - Ep #61
35m
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m
How Long Should Videos In Your Online Course Be? - Ep #59
17m
The Art of Viral Marketing - Ep #58
47m
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m
How Your Online Course Can Be Better Than Disneyland - Ep #53
22m
7 Member Retention Strategies - Chris Farrell - Ep #52
39m
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Psychology of a Rabid Fan - Ep #38
24m
The Power of User-Generated Content - Part 5, Ep #37
21m
The Oprah Model of Generating Content - Part 4, Ep #36
18m
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Repurposing Content - Part 2 - Ep #34
27m
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Membership Models - Part 1 - Ep #26
15m
"Dream Book" TOC Content Marketing - Ep #25
20m
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Video Hosting For Your Membership Site - Ep #23
17m
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
3 Biggest Podcasting Myths Busted - Ep #21
28m
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted – and the Shocking Truths about Podcasting I Wish I Knew Before I Launched My Own Show
Anything I could do better, or different? Would love to hear your thoughts and suggestions on this. Hope to have a civil and cordial disagreement and discussion. Cheers!
Cheers!
– Ravi Jayagopal
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PPS: Don’t forget to join other SubscribeMe listeners and a network of folks all interested in the same thing: Membership sites and online courses. Join the group at subscribeme.fm/group/ and that will take you to my Facebook group.
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Ravi Jayagopal is a Business Coach, 8-time Author, Speaker, Podcaster, Entrepreneur, Digital Marketer, WordPress Developer and also an Amateur Ventriloquist :-). Read more about him at https://SubscribeMe.fm/ravi-jayagopal