When I say start with the last thing first, I’m talking about starting with the pricing table, which is usually the LAST thing most people think about when it comes to creating their membership site.
(First draft of pricing table for my upcoming membership site)
Welcome to episode #62 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I’m also the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin for WordPress, fondly known as DAP.
Start with the last thing first
You may have have heard of variations of that. Like start with the end in mind.
So when I say start with the last thing first, I’m talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site.
People worry about the themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site – like creating a twitter account, a facebook page, an instagram account and on and on. And then they completely lose track of one critical piece to all of this.
When I say pricing table, I’m talking about your OFFER as a whole
So start with the pricing table FIRST… BEFORE you create any content, BEFORE you create any products, BEFORE you even design a landing page on your web site… the very first thing you should brainstorm and strategize, is your pricing table. Because everything starts and ends with your offer.
And you don’t need a fancy theme or WordPress plugin to create a pricing table. You can do it real easy with a simple Microsoft Excel spreadsheet – or a Google Sheet.
See picture above that shows the pricing table that I created for my upcoming membership site.
Other links mentioned on this episode:
Episode 24: TOC Technique – http://SubscribeMe.fm/24/
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Thanks for listening.
– Ravi Jayagopal
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