Podcasting is so dang hard. Which is why you should start one today.
Or, if you already have an existing podcast, here’s why you need to keep it going.
Welcome to episode #60 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I’m also the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin for WordPress, fondly known as DAP.
In today’s episode, I’m going to give you a few reasons for both why you SHOULD and why you should NOT start a podcast.
You know how in shows and movies, someone walks up to a main character and says “I have both Good news and bad news”, and the main character always says, “give me the bad news first”. So that’s what I’m going to do here as well, because, you know, you are the main character in this show. This entire podcast is about you – yes, you, the one listening right now.
Reasons why you should NOT start a podcast
Audio is actually easier than video – at least, most forms of face-on-camera videos, because if you’re going to be in the video, then you have to think about your clothes, hair, shaving, or makeup, lighting, are you going to do it indoors or outdoors. If you’re doing it outdoors, are you going to use just natural sun light, if yes, then if you shoot for an hour or two, then you’ll see the lighting differ in the final output because of clouds and the position of the sun itself changing, all of the outdoor noises that you have to consider because I don’t know about you, but the second I walk into my backyard to shoot a quick 3 minute video, it feels like the entire universe conspires against me. And my neighbor, who probably hasn’t mowed his lawn in weeks, comes out of the blue and starts his lawn mower or leaf blower.
Another neighbor down the street starts doing some construction work, all of the kids come out to play, especially the cute little ones with such high-pitched screams that only your dog can hear it. Of course, your mic picks up EVERY thing, including the A/C unit in your own backyard going off all of a sudden.
But think about how many talking-head or face-on-camera videos a typical person creates over their lifetime. Probably not too many, unless they’re doing the occasional sales video for their web site. That number is however tripling by the day thanks to Facebook Live and Instagram and Snapchat and what not. But still, that’s still a very small percentage. Of course, there are those casual screencast and how-to videos which are actually easier to produce than a typical podcast, because of the long-term commitment that a podcast brings.
So don’t compare audio to the much harder selfie videos. We’re going to compare creating audio – or a series of audio files – as in, a podcast – we’re going to compare creating a podcast all the mostly written-word blog posts and Facebook posts and Instagram posts and Medium posts that you would create.
Podcasting, in spite of what some people selling podcasting courses would have you believe, is actually way harder compared to most other forms of content generation.
Reasons why you SHOULD start a podcast
And then, most importantly, on the episode, I talk about all the reasons why you SHOULD start a podcast… like, today!
So be sure to listen to the show for the rest, using the player above (or below).
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Thanks for listening.
– Ravi Jayagopal
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