Part 2: Product First? Or Audience First?
I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Welcome to episode #71 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, a premier membership plugin for WordPress, fondly known as DAP.
Part 2: Product First or Audience First?
On this episode, I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I’m also going to let you in on a little secret… that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON’T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I’ll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you’ve accomplished that, then Strategy #2 – which is building an audience first – becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you’re starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
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– Ravi Jayagopal
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