Part 2: Product First? Or Audience First? - Ep #71 - SubscribeMe.fm

Part 2: Product First? Or Audience First? – Ep #71

By Ravi Jayagopal | Podcast

06/05/2018
SubscribeMe.fm by Ravi Jayagopal Part 2: Product First? Or Audience First? - Ep #71 06/05/2018
00:00:00 00:00:00

Part 2: Product First? Or Audience First?

I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.

Welcome to episode #71 of the SubscribeMe show from SubscribeMe.fm.

I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.

I am the co-founder & co-developer of DigitalAccessPass.com, a premier membership plugin for WordPress, fondly known as DAP.

Part 2: Product First or Audience First?

On this episode, I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.

Which is WAY easier said than done.

And I’m also going to let you in on a little secret… that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON’T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I’ll talk about that in a second.

Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you’ve accomplished that, then Strategy #2 – which is building an audience first – becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.

I actually have a name for this: Go Deep, Then Wide.

So when you find a niche where you have already created a product and you’re starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.

Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.

Listen to the rest of the show via the player above (or below).

Please subscribe to the show via Apple Podcasts at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .

Cheers!

– Ravi Jayagopal
PS: The audio players above and below are powered by CoolCastPlayer 🙂


Check out the full podcast below…

08/14/2023
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119 08/14/2023
00:00:00 00:00:00
05/09/2023
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Your Ideas Aren't Worth Crap (Unless You Do This) - 118 05/09/2023
00:00:00 00:00:00
09/24/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117 09/24/2022
00:00:00 00:00:00
08/05/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116 08/05/2022
00:00:00 00:00:00
06/14/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115 06/14/2022
00:00:00 00:00:00
05/06/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How to Reverse Engineer Your Website, Products and Services - 114 05/06/2022
00:00:00 00:00:00
02/10/2022
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Urgency, Scarcity and Exclusivity (USE) - 113 02/10/2022
00:00:00 00:00:00
12/25/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112 12/25/2021
00:00:00 00:00:00
11/11/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Takeaways From My Book Launch: The Offer - 111 11/11/2021
00:00:00 00:00:00
10/22/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110 10/22/2021
00:00:00 00:00:00
09/13/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Sell First, Create Later - 109 09/13/2021
00:00:00 00:00:00
06/28/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal No Such Thing As Too Long, Only Too Boring - 108 06/28/2021
00:00:00 00:00:00
06/16/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal I Came Home and the Dog Was Bald - 107 06/16/2021
00:00:00 00:00:00
06/08/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Put Your Pen Down, Script It And Rehearse It - 106 06/08/2021
00:00:00 00:00:00
04/10/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105 04/10/2021
00:00:00 00:00:00
01/23/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104 01/23/2021
00:00:00 00:00:00
12/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103 12/10/2020
00:00:00 00:00:00
11/23/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102 11/23/2020
00:00:00 00:00:00
10/14/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101 10/14/2020
00:00:00 00:00:00
09/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100 09/10/2020
00:00:00 00:00:00
08/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99 08/10/2020
00:00:00 00:00:00
07/27/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98 07/27/2020
00:00:00 00:00:00
06/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 5: Greatest Free and Freemium Tools - 97 06/21/2020
00:00:00 00:00:00
04/19/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 4: Greatest Free and Freemium Tools - 96 04/19/2020
00:00:00 00:00:00