A journey of a thousand miles begins with a single step.
And the journey of a successful subscription-based business, starts with… you guessed it… an Epic One-Time Product.
Welcome to episode #61 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I’m also the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin for WordPress, fondly known as DAP.
In today’s episode, I’m going to give you a few reasons for both why you SHOULD and why you should NOT start a podcast.
You know how in shows and movies, someone walks up to a main character and says “I have both Good news and bad news”, and the main character always says, “give me the bad news first”. So that’s what I’m going to do here as well, because, you know, you are the main character in this show. This entire podcast is about you – yes, you, the one listening right now.
A Stark & Dark Truth
I’m going to share a very stark and dark truth…
When you’re first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month.
You’re probably like Wait… whaaaat?
“But Ravi… You’re the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA” (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA – Do Once, Sell Again and Again – so DOGPOO stinks and DOSAA rocks).
(Now back to your voice)
“But Ravi, you’re the guy who is always saying that you have to add a recurring subscription model if you want your business to flourish in the long-term – so Ravi, you’re now telling me I’m better off with a one-time product rather than a recurring subscription?”
Yes and No.
There are some clauses and disclaimers. And it only applies to specific conditions. So don’t freak out just yet. You should plan big, but start small. You should plan and prepare to add a subscription model, but you should start with a one-time product.
Be sure to listen to the full episode to understand my perspective. where I also talk about 2 of the biggest Membership Site Pricing Mistakes that people make when it comes to charging Subscription Fees.
So be sure to listen to the show for the rest, using the player above (or below).
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Thanks for listening.
– Ravi Jayagopal
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Check out the full podcast below…