How to Use a Podcast Player to Promote Your Podcast and Get More Listeners
Here are some ways to effectively use a podcast player to promote your podcast to your website visitors.
I call it this 2-Click Play.
- 1st click gets them to your website (from a link in an email, social, twitter, etc).
- 2nd click should be on the "Play" button of your podcast player, to start listening to one of your podcast.
That's literally how simple you need to make it for your website visitors if you wish to get the most number of your website visitors to sample your podcast.
But instead, a lot of podcasters make it quite hard for their visitors to listen to their podcast.
For instance, they might use just single-episode audio players on individual WordPress Posts.
That means, for me to to listen to a bunch of episodes, or even see what they're about, I have to click over to multiple posts. And that could mean a lot of clicking around.
So why not use a full "Feed Player" - or Playlist - for your entire podcast? All in one place?
See my own podcast playlist below.