Licensing More Than Just Content, Publisher or Marketplace Model – Ep #40
One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Shotime and Netflix have also joined this category.
Welcome to episode #40 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. SubscribeMe.fm is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, arguably the best membership plugin in the industry, fondly known as DAP.
I’m going to be giving away a free copy of my Kindle book, currently selling on Amazon for $4.99. And you can get it for free, and I’ll tell you how at the end of this episode. So be sure to listen to the episode via the player above.
One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category.
For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays the producers of a movie a bunch of money which gives them the rights to play that movie on their platform for a certain duration of time. So, previously, they would just pay some cash upfront, and then HBO got it back from their millions of paying members who subscribe to their channel via their cable network. And then, at one point, HBO figured out that it has the cash to create it’s own content. So it started producing its own TV shows.
And last year, HBO launched HBOnow and HBOgo, which offer the content direct to consumers via their own web site. And that’s how I myself watch HBO – watch it entirely through their web site hbonow.com. And my Apple TV also has an app for that.
How did they get me to subscribe? Because I wanted to watch Game of Thrones.
What does all of this have to do with your online business, your membership site or online course?
(listen to the show for the rest)
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Thanks again for listening. I’ll talk to you soon.
Cheers!
– Ravi Jayagopal
PS: The audio player above is powered by CoolCastPlayer 🙂
PPS: Don’t forget to join other SubscribeMe listeners and a network of folks all interested in the same thing: Membership sites and online courses. Join the group at subscribeme.fm/group/ and that will take you to my Facebook group.
PPPS: You can get a free copy of my Amazon Kindle Book: Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Subscriptions , which is selling for $4.99 at this time. Listen to the full episode to learn how.
Check out the full podcast below…
