How to find the perfect JV partner? It’s simple: Don’t Go For The Blonde!
Hey, that’s What Russel Crowe Said. Wasn’t me!
So this is episode 18, you know what that means? “SubscribeMe” podcast is now officially an adult! Woohoo!
Doesn’t mean I’m going to stop doing juvenile things – like singing, or lame star wars impressions.
Anyway…
In this episode, I’m going to talk about why, when it comes to finding a joint venture partner or an influencer or an affiliate to help you promote your product, you would be making a big mistake if all you did was try to go after just the biggest names in your market.
And I’m calling this the “Don’t Go For The Blonde” technique. Now, I mean no disrespect to brunettes, or blondes, or whatever color your hair may be. This is an equal-hair-color opportunity show. But what I’m referring to here, is a scene from the movie “A Beautiful Mind” where Russel Crowe plays famous mathematician John Nash, widely regarded as one of the great mathematicians of the 20th century, who won a shared Nobel Prize in 1994. So let me set up this clip for you…
In this scene, Russell Crowe is setting in a coffee shop with his friends. And in walks a stunning blonde, with 4 brunette friends. And that’s where Russel’s character John Nash, comes up with his Nobel Prize winning theory…
Now listen to this clip…
[Click on Play button above to hear the clip from the movie]
The idea is that if everyone went for the blonde, she would ignore all of them, because she’s feeling way too important. And AFTER the rejection, if they now approached her friends, they would now be insulted that they weren’t approached first, and would shun the guys as well. So he says, ignore the blonde, and go straight for the brunettes, and that way everyone goes home with a date.
Basically, this is what tends to happen in the real world as well. I’ve seen a lot of newbies and inexperienced marketers, looking at the big-name marketers in their industry, and lusting after their big lists, and thinking “All I have to do is do a JV with Mr Big-name-marketer” and I’ll have them blast my product to hundreds of thousands of people on their list, and I’ll hit big time soon thereafter.
Well, that’s a very flawed way to look at it. And there are a number of issues with that approach…
1) The biggest names, they might have tens or even hundreds of thousands of emails on their lists. Now, remember, in most cases, they have worked very hard to build this list, probably over many years. And most of them don’t endlessly spam their lists – well, some of them certainly do, but they usually lose subscribers pretty fast. So spam karma is usually quick to take effect.
So they have to be judicious in emailing their list with offers, as these marketers usually have their own products to promote. And then there are usually favors that they have to return – maybe a friend of theirs might have mailed their list for this person’s launch, and now they have to email their list for that friend’s next promotion. And then every so often, comes an insanely great product – like dropbox when it first came out, or some new shopping cart or ecommerce system or plugin – like DigitalAccessPass.com – and they are compelled to participate in it because the product itself is so new and noteworthy.
So by the time they’re done with their own products, and their returning-the-favor mailings and the occasional new kid-on-the-block mailings, they’re already at risk of burning out their email lists. And they’re not going to mail out for your product launch. Not unless you’re launching something spectacular. It’s got to be spectacular in other people’s minds, not yours, because I’m sure you will always think your new book or plugin or product is always going to be spectacular.
So if you’re thinking people will email their lists on your behalf just because you came out with a new product, or just because you joined their mastermind group, or because you bought this marketer’s products, or because you joined their facebook group, or because they appeared as a guest on your show, then stop. Stop right now, and don’t even go there, because it’s not happening.
I’ll give you a small example of my own. At DAP, we have almost 28,000 DAP users. And we have so many other lists outside of DAP. If you came to us and said that, you have, say, a new WordPress plugin launching, and you want us to promote it to our lists of tens of thousands of users, mostly buyers, which we have built with lots of hard work over the years, then guess what? It’s not going to happen.
So don’t waste your time following a marketer, buying their products, their books, joining their expensive mastermind or coaching program, just BECAUSE you think they will one-day turn around and promote your product to their lists. You are in for a big disappointment if you do that. Because it just doesn’t work that way, and you may not even understand the full extent of it, until you’ve built your own list, and only then will you realize the true value of having that list, using it more to deliver value than to sell products. And on the occasions that you do wish to promote something, you want to save that for your own products, or to return the favor of someone who has helped you, or to gain the favor of someone who might soon help you. Well, you will know that value even if you have just 100 people, know what I mean?
And the crazy thing, do you want to know of a guaranteed way to get the attention of a big-name marketer? It is to promote THEIR product as an affiliate, sell lots of product for them, and get a big commission check. And if you sell tons and tons for them, then that’s when you can expect them to reciprocate. Well, if you had that big of a list already, and had the brand and respect to get people on your list to buy stuff, why sell them other people’s products? Why not save that to promote your own book, or podcast, or do a JV with someone who has an up-and-coming product and split the profits as an owner?
Always buy, don’t rent. Build YOUR business. Not someone else’s.
All this and more in today’s episode. Listen to the show via the player above.
Or if you want all of the episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .
Creating a membership site is hard work – no question about that. If you have been listening to my podcast, you already know the number of different components involved. Your own WordPress site, hosting account, membership plugin, other plugins, your theme, payment processor, email system, upsells & downsells, creation of your funnel, your squeeze page and sales page.
And you know what can help you with all of that? Having someone like me – or my wife, Veena Prashanth – who is the other co-founder & co-developer of DAP – having us in your corner. Working on a call with you 1-on-1. Answering your questions and concerns. Getting help from us with setting up your web site. Getting questions answered via our ticketing system, having a ecosystem where you get software, and setup and support – to build a successful web site that will help you quit your job, work for yourself, have an amazing lifestyle business, be home when the kids come home, go for movies in the middle of the day, do whatever you want, whenever you want. If you want me and Veena in your corner, then check out our Concierge service at DigitalAccessPass.com. I promise you, you will be amazed.
Thank you for spending your precious time listening to this show. I know you have a lot of choices when it comes to podcast. And thank you so much for spending time with me today.
If you want to offer me any kind of feedback, or tell me you love my show, or how you hate it, or how I can make it better, to listen to all of the episodes online, or to appear as a guest on this show, or to invite me to be a guest on your show, or for pretty much anything to do with this show, please visit Subscribeme.fm. Take care and see you on the next episode.
Listen to the show via the player above.
Or if you want all of the episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .
Cheers!
– Ravi Jayagopal
———————————————————
Check out the full podcast below…
08/14/2023
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12/31/2019
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12/13/2018
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08/02/2018
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05/06/2018
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03/15/2018
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01/07/2018
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12/13/2017
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11/29/2017
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11/09/2017
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10/10/2017
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09/16/2017
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09/02/2017
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08/09/2017
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07/17/2017
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06/21/2017
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06/06/2017
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05/23/2017
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05/12/2017
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04/25/2017
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04/11/2017
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03/29/2017
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03/10/2017
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02/18/2017
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02/02/2017
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01/17/2017
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12/29/2016
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12/07/2016
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11/10/2016
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10/21/2016
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10/07/2016
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09/27/2016
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09/14/2016
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00:00:0000:00:00
09/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal HBO, Netflix, Stranger Things in Content Licensing Ep #4009/01/2016
00:00:0000:00:00
08/24/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Licensing Content For Your Membership Site or Online Course - Part 6, Ep #3908/24/2016
00:00:0000:00:00
08/15/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Psychology of a Rabid Fan - Ep #3808/15/2016
00:00:0000:00:00
08/06/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Power of User-Generated Content - Part 5, Ep #3708/06/2016
00:00:0000:00:00
07/13/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Oprah Model of Generating Content - Part 4, Ep #3607/13/2016
00:00:0000:00:00
07/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Screw Your Customers - And How Not To - Part 3, Ep #3507/01/2016
00:00:0000:00:00
06/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #3406/25/2016
00:00:0000:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #3306/16/2016
00:00:0000:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #3205/26/2016
00:00:0000:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #3105/17/2016
00:00:0000:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #3005/09/2016
00:00:0000:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #2905/02/2016
00:00:0000:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #2804/25/2016
00:00:0000:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #2704/18/2016
00:00:0000:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #2604/04/2016
00:00:0000:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #2503/25/2016
00:00:0000:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #2403/18/2016
00:00:0000:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #2303/11/2016
00:00:0000:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #2203/04/2016
00:00:0000:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #2102/26/2016
00:00:0000:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #2002/19/2016
00:00:0000:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #1902/12/2016
00:00:0000:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #1802/05/2016
00:00:0000:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #1701/29/2016
00:00:0000:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #1601/20/2016
00:00:0000:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #1501/08/2016
00:00:0000:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #1412/30/2015
00:00:0000:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #1312/25/2015
00:00:0000:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #1212/20/2015
00:00:0000:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #1112/12/2015
00:00:0000:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #1012/04/2015
00:00:0000:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #911/20/2015
00:00:0000:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #811/13/2015
00:00:0000:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #711/04/2015
00:00:0000:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #610/28/2015
00:00:0000:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #510/23/2015
00:00:0000:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #410/17/2015
00:00:0000:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #310/10/2015
00:00:0000:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #210/03/2015
00:00:0000:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #109/26/2015
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
May09
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m
Sep24
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
Aug05
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m
Jun14
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m
May06
How to Reverse Engineer Your Website, Products and Services - 114
23m
Feb10
Urgency, Scarcity and Exclusivity (USE) - 113
17m
Dec25
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Nov11
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Oct22
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sep13
Sell First, Create Later - 109
23m
Jun28
No Such Thing As Too Long, Only Too Boring - 108
17m
Jun16
I Came Home and the Dog Was Bald - 107
12m
Jun08
Put Your Pen Down, Script It And Rehearse It - 106
20m
Apr10
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Jan23
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Dec10
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
Nov23
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Oct14
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Sep10
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
Aug10
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m
Jul27
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Jun21
Part 5: Greatest Free and Freemium Tools - 97
20m
Apr19
Part 4: Greatest Free and Freemium Tools - 96
21m
Jan30
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m
Jan21
Part 2: Greatest Free and Freemium Tools - Ep 94
18m
Jan11
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m
Dec31
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m
Dec01
Don't Write a Best-Selling Book (Do This Instead) - 91
24m
Oct15
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Oct05
Forget the "Leavers". Create for the "Believers" - 89
14m
Aug26
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Jul30
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
Jul12
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
Jun15
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
May23
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
Apr18
A Programmer and a Marketer Walk into a Bar - 83
14m
Apr09
YouTube Sucks If You're Doing This - 82
10m
Feb24
Lessons Learned from my DOPE Launch - Ep #81
19m
Jan09
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
Dec13
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m
Nov28
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
Nov06
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Oct23
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
Oct08
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m
Sep11
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Aug27
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Aug02
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m
Jun05
Part 2: Product First? Or Audience First? - Ep #71
35m
May06
Product First? Or Audience First? - Ep #70
26m
Mar15
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m
Feb10
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
Jan07
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m
Dec13
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m
Nov29
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m
Nov09
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
Oct10
Behind The Scenes of My Online Course - Ep #63
23m
Sep16
Start with the Pricing Table - Ep #62
20m
Sep02
$99 One-time Better Than $9/mo Recurring? - Ep #61
35m
Aug09
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m
Jul17
How Long Should Videos In Your Online Course Be? - Ep #59
17m
Jun21
The Art of Viral Marketing - Ep #58
47m
Jun06
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m
May23
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m
May12
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m
Apr25
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m
Apr11
How Your Online Course Can Be Better Than Disneyland - Ep #53
22m
Mar29
7 Member Retention Strategies - Chris Farrell - Ep #52
39m
Mar10
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
Feb18
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Feb02
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
Jan17
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
Dec29
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
Dec07
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Nov10
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Oct21
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Oct07
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
Sep27
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Sep14
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
Sep01
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Aug24
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Aug15
Psychology of a Rabid Fan - Ep #38
24m
Aug06
The Power of User-Generated Content - Part 5, Ep #37
21m
Jul13
The Oprah Model of Generating Content - Part 4, Ep #36
18m
Jul01
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Jun25
Repurposing Content - Part 2 - Ep #34
27m
Jun16
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
May26
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
May17
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
May09
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
May02
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Apr25
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Apr18
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Apr04
Membership Models - Part 1 - Ep #26
15m
Mar25
"Dream Book" TOC Content Marketing - Ep #25
20m
Mar18
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Mar11
Video Hosting For Your Membership Site - Ep #23
17m
Mar04
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
Feb26
3 Biggest Podcasting Myths Busted - Ep #21
28m
Feb19
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Feb12
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Feb05
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Jan29
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Jan20
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Jan08
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Dec30
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Dec25
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
Dec20
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
Dec12
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
Dec04
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Nov20
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
Nov13
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
Nov04
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Oct28
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Oct23
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Oct17
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
Oct10
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Oct03
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Sep26
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
17m
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
15m
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
9m
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
19m
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
18m
How to Reverse Engineer Your Website, Products and Services - 114
23m
Urgency, Scarcity and Exclusivity (USE) - 113
17m
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
20m
Part 2: Takeaways From My Book Launch: The Offer - 111
27m
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
20m
Sell First, Create Later - 109
23m
No Such Thing As Too Long, Only Too Boring - 108
17m
I Came Home and the Dog Was Bald - 107
12m
Put Your Pen Down, Script It And Rehearse It - 106
20m
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
33m
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
24m
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
23m
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
23m
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
21m
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
17m
Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
23m
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
21m
Part 5: Greatest Free and Freemium Tools - 97
20m
Part 4: Greatest Free and Freemium Tools - 96
21m
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
14m
Part 2: Greatest Free and Freemium Tools - Ep 94
18m
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
24m
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
30m
Don't Write a Best-Selling Book (Do This Instead) - 91
24m
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
20m
Forget the "Leavers". Create for the "Believers" - 89
14m
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
22m
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
20m
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
24m
True Streaming, Adaptive Streaming and Progressive Downloads - 85
24m
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
26m
A Programmer and a Marketer Walk into a Bar - 83
14m
YouTube Sucks If You're Doing This - 82
10m
Lessons Learned from my DOPE Launch - Ep #81
19m
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
20m
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
19m
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
19m
"Donations" Is Not A Business Model - Part 3 - Ep #77
20m
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
23m
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
17m
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
25m
Audio and Voice Are The Future, All-In On Audio - Ep #73
21m
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
21m
Part 2: Product First? Or Audience First? - Ep #71
35m
Product First? Or Audience First? - Ep #70
26m
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
34m
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
28m
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
27m
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
26m
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
24m
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
19m
Behind The Scenes of My Online Course - Ep #63
23m
Start with the Pricing Table - Ep #62
20m
$99 One-time Better Than $9/mo Recurring? - Ep #61
35m
Podcasting is So Dang Hard, So Start One Today - Ep #60
40m
How Long Should Videos In Your Online Course Be? - Ep #59
17m
The Art of Viral Marketing - Ep #58
47m
Content Marketing is Dead. Long Live Native Marketing - Ep #57
30m
Cross-Posting vs. Repurposing - Part 3 - Ep #56
24m
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
20m
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
20m
How Your Online Course Can Be Better Than Disneyland - Ep #53
22m
7 Member Retention Strategies - Chris Farrell - Ep #52
39m
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
16m
State of the Internet Address - with Zombies and Heroes - Ep #50
35m
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
31m
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
18m
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
14m
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
19m
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
14m
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
14m
Part 2: Seth Godin Ruined The Internet - Ep #43
20m
5 Lessons Learned From 1 Year of Podcasting - Ep #42
30m
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
20m
HBO, Netflix, Stranger Things in Content Licensing Ep #40
23m
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
23m
Psychology of a Rabid Fan - Ep #38
24m
The Power of User-Generated Content - Part 5, Ep #37
21m
The Oprah Model of Generating Content - Part 4, Ep #36
18m
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m
Repurposing Content - Part 2 - Ep #34
27m
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m
Membership Models - Part 1 - Ep #26
15m
"Dream Book" TOC Content Marketing - Ep #25
20m
Content Creation & Repurposing - TOC Technique - Ep #24
20m
Video Hosting For Your Membership Site - Ep #23
17m
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m
3 Biggest Podcasting Myths Busted - Ep #21
28m
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
38m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
Friends don’t let friends go without telling them about SubscribeMe.fm. So please let a friend know about this – the link you can share, is http://SubscribeMe.fm.
If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .
Thanks for listening.
Cheers!
– Ravi Jayagopal
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About the Author
Ravi Jayagopal is a Business Coach, 8-time Author, Speaker, Podcaster, Entrepreneur, Digital Marketer, WordPress Developer and also an Amateur Ventriloquist :-). Read more about him at https://SubscribeMe.fm/ravi-jayagopal