Make it easy for your affiliates to join and promote your products. Don’t make them jump through hoops.
Welcome to episode #45 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. SubscribeMe.fm is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, arguably the best membership plugin in the industry, fondly known as DAP.
Another thing that amazes me, is that people will spend months and months on the technology and all the tricks and tactics in the book, but they won’t spend a darn minute on thinking – how the heck am I going to market this thing and get people to come to my site, read my sales page, click on a buy button and actually agree to give me real money! And in the case of a membership site, you want them to voluntarily sign up to automatically give you money again and again, month after month.
The hardest thing in the world is marketing and converting visitors into buyers, and buyers into members. Yet people will spend literally 90% of their time tweaking buttons and colors and how many upsells they need to have, and trying to get the fanciest of fancy CRM and funnel building and email marketing tactics.
The EASIEST thing in the world is to add an affiliate program to your business. It’s so easy to do, that it actually kills me to see most people not even giving it a few seconds of thought. And I don’t want you to make the same mistake. So be sure to listen to this entire series about having your own affiliate program.
Now, one of the biggest features you need from your affiliate software, is that it has to make it super simple for new buyers to become an affiliate.
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Thanks again for listening. I’ll talk to you soon.
– Ravi Jayagopal
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PPS: I’ve recently launched a new podcast called CutToTheChase.fm: Business, Tech & Life Hacks From World-Class Experts . Please check it out at http://CutToTheChase.fm
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