Common Sense.
Performance.
Execution.
Accountability.
Results.
​Coaching.

I've been selling online since 1997. And during that time, I've created and sold a wide range of products and services: Information products, Desktop Software, WordPress Plugins, Membership Sites, Online Courses, Ebooks & Kindle books, Audiobooks, Premium Podcasts, Agency Services (Marketing, SEO, Website & Membership Site setup), Webinars, Local Meetups, Consulting and Coaching.

I have coached, trained, mentored and consulted with thousands of clients in the last 21 years, from solopreneurs to side-hustlers to small businesses to mid-sized corporations. 

I’ve helped my clients create a profitable online business using digital products, membership sites, online courses and build recurring-subscription based digital products. ​

I've helped companies get more leads, make more sales, build a bigger audience, establish their brand, get more exposure in the marketplace, and ultimately grow their business.

And regardless of where you are in your journey, whether you are an individual or represent a business, I can help you take it to the next level.

"Coolest Geek on the Planet"

I’m the Co-founder & Co-developer of DigitalAccessPass.com, one of the leading membership plugins & marketing platforms for WordPress.

I've been a full-time entrepreneur since 2010, living in sunny San Diego, CA with my brilliant and beautiful wife Veena Prashanth (co-founder & co-developer of DAP, co-owner of our business), 2 amazing and precious kids, and a male dog inexplicably named Vanilla!

I'm a Business Coach, Consultant and Mentor for entrepreneurs, digital creators and businesses owners and executives.

I am the host of the podcast “Subscribe Me“, where I talk about making, marketing and monetizing of online digital content with online courses and membership sites. Check it out at SubscribeMe.fm.

I’m a Speaker (most recently presented at Podcast Movement 2018, the largest Podcasting Conference in the world). You can watch the first 3 parts of my presentation for free.

I’m the creator of CoolCastPlayer.com, the prettiest podcast player on the planet.

I have a second daily show at CutToTheChase.fm: Business, Marketing & Tech Hacks For Entrepreneurs and Digital Creators. It is also available as an Alexa Flash Briefing.

I am the author of 5 books:

* Book 1: How to Reach a New Audience of 30 Million Listeners with an Alexa Flash Briefing Skill Created in 1 Hour If You Already Have a Podcast (1 Week If You Don’t)

* Book 2: Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Recurring Subscriptions

* Book 3: Podcast Promotion Report: How to Promote Your Podcast, Reach New Listeners, Build Your Audience and Find Your 1000 True Fans

* Book 4: Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted – and the Shocking Truths about Podcasting I Wish I Knew Before I Launched My Own Show

* Book 5: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create a Web Site and Make Money with It

I am the creator of Digital Creators Academy at SubscribeMe.fm/academy

I am the creator & developer of S3MediaVault.com, a WordPress plugin to help you securely deliver Audio, Video & PDF.

I'm the creator & developer of an iTunes / Apple Podcasts review-checking service at PodcastReviews.me.

I'm the creator & developer of Content Monitoring service at WhatChangedWhen.com.

Oh, and I am officially the “Coolest Geek On The Planet”

“Extra! Extra!” :-)

​​I've been selling online since 1997.

I've created - and sold - a wide range of products and services:

• Information products​
• Desktop Software​
• WordPress Plugins​
• Membership Sites​
• Online Courses​
• E-books​
• Real Books​
• Kindle Books
• Audiobooks​
• Premium Podcasts​
• Physical products like T-Shirts, Mugs, Mousepads and all kinds of Tchotchkes
• Agency Services: Marketing, JV's, SEO, Reputation Management, Website-, Membership Site- and eCommerce Site setup
• Affiliate Promotions
• Joint Ventures with Profit-Sharing
• Webinars​
• Local Meetups​
• Consulting​
• Coaching

I was the first Indian (back when I was still living in India) to sell a physical book online to an international market, back in 1998, via my first ever website, BabyNamesIndia.com (now extinct).

After failing at two brick-n-mortar businesses in India, I started looking for better opportunities in the online world, and I moved to New York in 2000, taking on a programming job at a dot-com company (remember the boom?)

In 2001, as a hobby, working nights and weekends, I created a suite of PHP and JavaScript programs for marketers at MyWebmasterInABox.com (now extinct). That's when I created the first-ever digital download protector software for PayPal and ClickBank.

In 2006, I created the second-ever Online RSS Feed Reader at LinkOverload.com (now extinct) before there was Google Reader (which is also extinct now).

In 2007, I published my first real book “No Business Like E-Business” which went on to become an Amazon category best-seller at the time (it’s outdated now – new edition coming soon).

Coming from humble beginnings in India, through my family foundation in India, my lovely wife Veena and I give back as much as we can, to children and communities in extreme poverty.

Not many business coaches can match my resume, in terms of the range of technical and marketing experience I've had, from working as a Java programmer to a senior J2EE developer skilled in many programming languages, databases, creating websites and web services to desktop software, to being a senior Software Architect at Fortune 50 companies developing and integrating large systems with tens of thousands of transactions and hundreds of millions of users, to working for the State of NY, to the sheer number of things I've sold online and offline, the kind of audiences I've built, the creative and technical stuff I've done to promote my products and services, and most importantly, the success I've had with a wide variety of products and services.

And wherever you are in your business journey, I can help you take it to the next level.

I'm available on Instagram, Twitter, Facebook and LinkedIn.

My flagship business podcast SubscribeMe.fm is available on Apple Podcasts, Spotify, Google Podcasts and wherever else you get your podcasts.

Every entrepreneur, digital creator and business needs help - it doesn't matter if you're getting started in your journey, you're well on your way, or you feel like you're at the end and maybe haven't reached your destination yet.

Yet, creating and running an online business is probably among the last few remaining career choices in the world, where people believe that they can just wing it - you know, watch some YouTube videos, listen to a few podcasts, join a few Facebook groups and online communities, and boom, one should be able to easily figure things out, right?

Unfortunately, that is not true.

Crowd-sourcing business advice is probably among the worst decisions you can make, because not only can it end up confusing you with all of the different answers and choices that your peers and fellow-members may throw at you, but it can also lead you down the wrong path, making wrong turns, taking the wrong decisions. And what's worse, it may hurt your growth and progress a lot more if you even tried to backtrack and revisit your decisions - not only will you not be able to reverse some decisions, but you'll be forced to stick with the wrong ones, because you're too far down the rabbit-hole.

Every profession needs a teacher, a guide, a mentor, a coach.

Athletes have coaches - whether on the court, or off the court in the form of personal trainers, dietitians, performance coaches, advisers and mental-health professionals.

Actors, Singers, Entertainers - all have coaches, agents and professionals helping them with the flip-side of their talent - which is their business.

Professionals like lawyers, doctors, plumbers, electricians all go through so much advanced (and continuing) education, training and internships.

So if everyone tried to figure out everything on their own, and did not want to pay a teacher, trainer, adviser, consultant or coach, imagine just how primitive and far-behind this world would be!

Imagine going through a legal battle with a lawyer who "figured out" the law on their own.

Or getting surgery done from a doctor who "played one on TV".

Or learning that the firefighters trying to put out a house-fire "learned it all by watching the movie Backdraft".

And unfortunately, in the world of online business and marketing, because of how powerful and easy the Internet has made things for us, in terms of tools, software, services and self-help content and communities, every digital creator today feels like they can figure it all out themselves.

Sure, you can, if given enough time. Could be months, could be years. Do you have that kind of time? And that kind of tolerance to make a lot of mistakes, stumble and falter, fail a lot, and even then there's no guarantee that you will figure it out?

So, just because you can, doesn't mean you should.

Life is too short.

There just isn't enough time in this world to try to figure out everything yourself from scratch, make all the mistakes, make all the wrong choices, make all the wrong decisions, and try to learn from all of it.

And that's why it's better to learn from others' mistakes, then trying to make them all and learn from your own, just so you can say "I did it all on my own without anyone's help". There is no prize for foolhardiness.

And that is why a lot of Entrepreneurs and Digital Creators fail at getting traction.

They make uninformed, and sometimes misinformed, decisions. They seek advice from all the wrong places. End up getting the wrong advice, making the wrong decisions, focusing on the wrong things, and going down the wrong path.

And before they know it, their business venture is struggling, they're not getting any traction, no one's buying, they're not making any money, they're running out of their savings reserved for their business, and worse, they're running out of time.

And that's how 8 out of 10 small businesses end up failing.

Yes, a whopping 80% of them shut down forever within 18 months!

And while the obvious reason is that they couldn't make more money than they spent, if you look closer, that's only the symptom, not the cause.

And the cause - or should I say causes - is usually poor choices, bad decisions, misplaced focus and priorities.

So while it's fine to wing it if it's just a hobby, that doesn't work for your business.

You cannot treat it like a hobby, and expect results like it's a business.

And that's where a teacher, trainer, coach and mentor like me, can help.