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Episode 5: Interview with Ryan Lee, Freedym.com

By Ravi Jayagopal | Podcast

Making Content Without Monetizing Doesn’t Go Very Far

 

In this 5th episode of SubscribeMe, I pick the brains of Ryan Lee, a veteran online marketer from Connecticut, Host of the Freedym show at Freedym.com – and one of the earliest people to start a membership site online.

Ryan started his first membership site in 2001. The previous year, in 2000, I had just moved to New York (from India) with my wife and daughter (my son was born in the US several years later). Ryan has seen the evolution of the Internet Marketing industry, and has launched many successful web sites. He has previously been a writer for Entrepreneur.com online magazine, and lives in Connecticut with his wife and 4 daughters.

On the show, Ryan and I talk about the early Google, the now defunct Goto, ClickBank, Paypal, hustle, “Ask and you shall receive”, the importance of building a recurring-income based business, personality-based marketing, emailing you list without worrying about unsubscribes, how much of yourself should you share with your audience, and keeping your members around for long and reducing churn.

Ryan’s enthusiasm and energy is contagious, so listen to the show and you will get inspired and take home lots of actionable tips.

Cheers!

Ravi Jayagopal

Links mentioned on the show

Freedym.com

Clickbank.com

Paypal.com

Ryan Lee’s Facebook Group

Episode 4: Too Much Content. Too Little Revenue

By Ravi Jayagopal | Podcast

Making Content Without Monetizing Doesn’t Go Very Far

10/16/2015
SubscribeMe.fm by Ravi Jayagopal Too Much Content. Too Little Revenue - Ep #4 10/16/2015
00:00:00 00:00:00

In today’s show, I answer a question from Michael Britt, who has been super-successful at creating lots of content, has millions of downloads of his podcast and his youtube videos, but has not had much success at monetizing 9 years of hard work.

Michael: Congrats on 9 years of podcasting, and 250 podcast episodes, and 1.5 million youtube views

I went to your web site, ThePsychFiles.com. I’m just amazed at the amount of content you’ve put on that web site.

I think the problem might be that you’ve just kept creating content for years, without any kind of structure or specific goals. And you’ve been creating products without identifying who your target customer is.

Now, I admit that I don’t know the first thing about your topic. But even given that, when I go to your web site, I can’t really make out who it is really for. Is it for students studying psychology for a college degree? Is it for the casual person looking to learn about psycology? Is it for people who are looking to learn more about psychology because of a loved one who has an issue? The content is just too much, and it is all over the place, from what I can tell.

You have a very weak call to sign up for your newsletter at the top. Doesn’t state any benefits. Just “sign up for my newsletter” is not going to cut it. Instead, it should be something like “Get the top 10 memory boosting tricks that are borderline illegal, have been baffling both scientists and students – and will rewire your brain like you are Sherlock Holmes”. Have a nice digital image of a great report. Say how many times it has been downloaded. Why it helps. Benefits. Who all it helps. “Whether you are a teenage student or you are 60 years old and you have just been diagnosed with Alzheimers”.

Your site has brain stuff, it has an app for test prep, talks about psychology games, it has psychology news.

I think you know so much about so many things, that you just kept creating content as and when you got inspired, or thought about a subject, and you kept publishing it on your site. Problem is that it’s all on the same web site. So you tried to become an app developer, a psychology professor, a podcaster, and an internet marketer, all at once. And that’s why you’ve not found traction in any one thing.

Listen to the show to see how I recommend overcoming this issue, and suggest things that will get Michael get a quick hit, a small win. And then build it from there.

Cheers!

Ravi Jayagopal

 


Friends don’t let friends go without telling them about SubscribeMe.fm. So please let a friend know about this – the link you can share, is http://SubscribeMe.fm.

If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .

Thanks for listening.

Cheers!

– Ravi Jayagopal
PS: The audio players above and below are powered by CoolCastPlayer 🙂

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Check out the full podcast below…

06/28/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal No Such Thing As Too Long, Only Too Boring - 108 06/28/2021
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06/16/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal I Came Home and the Dog Was Bald - 107 06/16/2021
00:00:00 00:00:00
06/08/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Put Your Pen Down, Script It And Rehearse It - 106 06/08/2021
00:00:00 00:00:00
04/10/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105 04/10/2021
00:00:00 00:00:00
01/23/2021
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104 01/23/2021
00:00:00 00:00:00
12/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103 12/10/2020
00:00:00 00:00:00
11/23/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102 11/23/2020
00:00:00 00:00:00
10/14/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101 10/14/2020
00:00:00 00:00:00
09/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100 09/10/2020
00:00:00 00:00:00
08/10/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99 08/10/2020
00:00:00 00:00:00
07/27/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98 07/27/2020
00:00:00 00:00:00
06/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 5: Greatest Free and Freemium Tools - 97 06/21/2020
00:00:00 00:00:00
04/19/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 4: Greatest Free and Freemium Tools - 96 04/19/2020
00:00:00 00:00:00
01/30/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95 01/30/2020
00:00:00 00:00:00
01/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Greatest Free and Freemium Tools - Ep 94 01/21/2020
00:00:00 00:00:00
01/11/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93 01/11/2020
00:00:00 00:00:00
12/31/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92 12/31/2019
00:00:00 00:00:00
12/01/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Write a Best-Selling Book (Do This Instead) - 91 12/01/2019
00:00:00 00:00:00
10/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90 10/15/2019
00:00:00 00:00:00
10/05/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Forget the "Leavers". Create for the "Believers" - 89 10/05/2019
00:00:00 00:00:00
08/26/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88 08/26/2019
00:00:00 00:00:00
07/30/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87 07/30/2019
00:00:00 00:00:00
07/12/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86 07/12/2019
00:00:00 00:00:00
06/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal True Streaming, Adaptive Streaming and Progressive Downloads - 85 06/15/2019
00:00:00 00:00:00
05/23/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84 05/23/2019
00:00:00 00:00:00
04/18/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal A Programmer and a Marketer Walk into a Bar - 83 04/18/2019
00:00:00 00:00:00
04/09/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal YouTube Sucks If You're Doing This - 82 04/09/2019
00:00:00 00:00:00
02/24/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Lessons Learned from my DOPE Launch - Ep #81 02/24/2019
00:00:00 00:00:00