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Dec 30

Episode 14: Launch One-Time Product First or a Recurring Subscription?

By Ravi Jayagopal | SubscribeMe

SubscribeMe.fm by Ravi Jayagopal 14: Launch One-Time Product First or a Recurring Subscription?
00:00:00 00:00:00

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Which One Should You launch First: A One-Time Product or A Recurring Subscription?

Welcome to episode #14 of the SubscribeMe show from SubscribeMe.fm.

In today’s episode, we have a listener question from Keith Griffis.

Keith, you have come to the right place to ask that question. Because I have the perfectly simple 2-word answer for you: It Depends. Ok, that was my answer. It Depends. That’s it! So that brings us to the end of the show. Thank you for listening…. alright alright… just kidding!

Let me tell you what I mean by that by explaining some of the situations that people may find themselves in, and then see if any of those apply to you.

So if you – as in, you, the listener – have never launched a web site before or sold anything online, especially digital products, then I would NOT recommend starting with a subscription-based product right out of the gate. And on top of that, you should DEFINITELY not start with a high-ticket 1,000 dollar product. I won’t get into why you shouldn’t do that, but basically, the idea is that in the beginning, you will not have the copywriting skills, the marketing skills, the positioning skills, or the product development skills, or the ability to recruit JV’s and affiliates, or the savvy to put it all together. No matter what kind of a superstar you’ve been in your day job, you simply won’t have those skills when you are first starting out with your own membership site.

So Keith: I am going to have to make some assumptions about your business before I can answer your question.

From what I’ve seen you do with your fantastic facebook group – online creators launchpad – that I myself am a member of, and the type of content you post there, I know for sure that you’re not a beginner. But I really don’t know how successful you have been in the past at selling a 1000 dollar high-ticket item. Is that all digital? Is there a coaching or consulting component to it? Is there a service component to it, like design or SEO?

Let me quickly touch upon the 3 basic monetization models. I call these DIY, DWY and DFY. DIY stands for Do it yourself, DWY stands for Done With You, and DFY stands for Done For You.

As you can imagine, DIY is the very basic level which is the basic fully automated online course where everything is delivered digitally. This is similar to the 1 site license we offer at DigitalAccessPass.com – DAP. Where the person who downloads the software can watch documentation videos and read how-to setup documentation and set up their web site themselves. Of course, we offer a lot of ticket-based support, but they don’t get any 1-on-1 calls with us.

DWY – Done with you – is slightly more advanced where you do things WITH them – again, to give you an example of what we do ourselves, we set up our users’ membership site by working alongside our Platinum users. We do it on a live 1-on-1 call. Either myself or my wife Veena Prashanth – we will get on a call with you and ask you what you want to accomplish, what kind of content, what kind of products you wish to sell, and we tailor the set up of DigitalAccessPass – DAP – to fit your specific needs. There is simply no other program that is better than the 1-on-1 coaching and consulting we offer. So that includes the software and the 1-on-1 setup and training. That’s your classic DWY – Done With You. You can charge more for DWY compared to DIY.

And then there’s the top-most tier – at least, it is top-most in most niches. Which is DFY – Done For You. We don’t offer a Done-for-you option in our business at this time. In this model, the client does not want to do it themselves, they don’t also want you to do it WITH them. They just want YOU to do it for them and tell them it’s done.

So at the lower end of Done-For-You are SEO services, marketing funnel set up, setup of big CRM’s like Infusionsoft, traffic generation, Facebook campaign set up, etc – they all fall under this umbrella of DFY. Now, to this same tier, if you add 1-on-1 coaching and consulting, where you work with your clients first, find out their needs, customize the solution specifically for their needs, and THEN ALSO offer the backend services to get it done FOR them, that’s probably where you can charge the most.

Now I’m going to do a separate podcast episode about DIY, DFY and DWY. But for now, you probably understand what I mean by those 3 product models.

So back to you, Keith. You said you are already selling a 1000 dollar product upfront, followed by a monthly fee. That is absolutely a great model to follow. If you are already successfully selling a high-ticket item, then there’s definitely no need to swap that out for continuity. What you are doing is already the best of both worlds – a big upfront payment, followed by continuity.

This is the DFY tier I was talking about earlier. So if you were doing marketing consulting, then the big upfront fee – whether it is 1000 or 5000 or 10000 dollars – all of that goes towards, say, your initial coaching and consulting where you work with clients 1-on-1, figure out their requirements, analyze their business, find areas for improvement, come up with a plan to optimize their funnel, get more traffic, get more leads, improve conversion, and so on. And that’s what the initial 1000 or 5000 could be for. Once that initial part is done, you could present them with a fantastic project report that summarizes all of the work done so far and tells them what they need to do next in order to get to where they want to be. And that’s where your add-on services could come in, and you say, Hey Ravi, I have a team that can take all this stuff off your hands. And now here’s 3 different tiers you could come in at for these services.

And that would be your continuity tier, where you create 3-tiers – say, Silver, Gold and Platinum, with each tier offering more benefits than the other, and that could include not just your team’s time, but also your own ongoing consulting and review of the business roadmap.

Now, most importantly, remember this: Even if you launched a 100 dollar month program directly, your member would have to stay for 10 FULL months before you can earn that same 1,000 dollars from them. So 10 months of fees – if they don’t cancel, if their credit card continues to work – if you keep delivering, if they don’t lose focus – 10 full months of all that, at 100 dollars a month, would earn you 1000 dollars. BUT… if you are ALREADY charging that 1000 upfront, then your subscriber’s lifetime customer value goes way way WAY up, because they are STARTING with a payment of 1000 dollars. And after that, all of the continuity payment you get from them is pure gravy.

Now, another thing we tend to forget, is that a 1,000 dollar customer’s mindset is going to be WAY different, in a good way of course, it’s going to be WAY better compared to a 100 dollars a month client. No offense to anyone paying less. That’s just how it is for the most part. Who would you rather serve? The person buying at the dollar store? Or the person buying at Walmart? Or the person shopping at an expensive jewelry store? See what I mean? The more expensive your product is, and the more they pay you, the more fun they usually are to work with, they require less hand-holding, need less support, will bother you less, will praise you more, and will refer more clients to you. Weird, but true! I didn’t make that one up, ok?

That means that if someone paid you 1000 dollars to begin with?? then the chances are very high that they will continue with your 100 dollar a month continuity afterwards. Because if they could afford to pay you that much upfront, then they definitely value their time… and what you are offering them in return. And they will not have a problem paying a small percentage of that to keep getting that value from you.

Now, if you – Keith – had said you’re not converting enough people to your 1000 dollar program, and because they don’t get in, they’re not even getting to the point of continuity, then that’s an entirely different issue altogether. I’m going to talk about that in a different episode, because this topic is way too important to be left unfinished.

Anyway, for now, the quick summary for you, Keith, is this: You are already selling the perfect hybrid model. Get a big chunk upfront, followed by continuity. This is probably THE BEST monetization model there is as far as continuty goes. Because the standard stick rate for the average membership is like between 3-6 months. That’s like a very generalized number of course. But if you’re getting lock in from them to the equivalent of 10 months upfront, and then add to that the mindset advantage you have with such customers paying for high-ticket items, then you now have the best kind of membership site there is.

Big Chunk Upfront – Plus Backend Continuity – Membership Thy Shall Maketh Successful, like Yoda would say.

Listen to the show via the player above.

Or if you want all of the episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .

Cheers!

– Ravi Jayagopal

Dec 25

Episode 13: Why You Should NOT Drip Content In Your Membership Site Or Online Course

By Ravi Jayagopal | SubscribeMe

When should you NOT Drip Content? When is Content Dripping not right for your members?

12/25/2015
SubscribeMe.fm by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Episode #13 12/25/2015
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Dec 20

To Drip Or Not To Drip Content – Episode #12

By Ravi Jayagopal | SubscribeMe

What is Content Dripping? Why do you even need to drip content?

12/20/2015
SubscribeMe.fm by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Episode #12 12/20/2015
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Dec 11

Episode 11: WordPress Pages, Posts or Categories?

By Ravi Jayagopal | SubscribeMe

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Pages vs. Posts vs. Categories. Or Blog vs. Member’s Area

Welcome to episode #11 of the SubscribeMe show from SubscribeMe.fm.

I’m your host Ravi Jayagopal. I am the co-founder & co-developer of the world’s most feature-rich membership plugin for WordPress, DigitalAccessPass.com, fondly known as DAP.

I’m going into this episode with the assumption – or should I say, presumption – that you are using WordPress to power your membership site. If you are not using WordPress, and are using Joomla or Drupal or some other content management system – aka CMS – then you could skip this episode, but I recommend you don’t, because you still might pick up some important nuggets of information.

So, why did someone even bother originally creating a new type of content called posts?

Isn’t everything just a Page?

Why did Posts even come into existence in the first place?

To answer that, we need to do a quick 1-minute flashback to the time, when the word “blog” came into being.

For the rest of the details, listen to the show via the player above.

You may also subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Stitcher at SubscribeMe.fm/stitcher/ .

Cheers!

– Ravi Jayagopal

Dec 03

Episode 10: My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity

By Ravi Jayagopal | SubscribeMe

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My Favorite Fiverr Freelancers Who Have Done Amazing Work For Me

In today’s episode, I give you all of my deepest, darkest secrets… about Fiverr.com – including the most awesome Fiverr freelancers that I’ve had a tremendous experience working with!

In the last episode, I mentioned 3 of my favorite outsourcing web sites. Check out Episode #9 for that.

In today’s episode, I go deep into one of them, which is Fiverr.com (use this link and get $5 when you use Fiverr – it’s an affiliate link). I’ve found some really cool uses for Fiverr, no matter what others tell you about fraud and low quality of work on Fiver. I’ve mostly had a great experience with Fiverr Freelancers, especially when it comes to unusual, wacky and odd jobs.

Links From The Episode

Here’s a screenshot of my order history from Fiverr. You can listen to what the finished product of each of the following Fiverr gigs sounds like, in the episode.

Fiverr-Order-History

Superman Image: https://www.fiverr.com/blackveroo/transform-you-into-creative-horror-zombie

(See my face on Superman, at my Facebook profile: https://www.facebook.com/ravijayagopal )

Morgan Freeman: https://www.fiverr.com/stuartjsmith/do-a-morgan-freeman-impression-exclusive-to-fiver

Anna Singer: https://www.fiverr.com/annayc/sing-on-your-song-or-jingle

Tony Soprano: https://www.fiverr.com/danjovanovic/impersonate-tony-soprano

Liam Neeson: https://www.fiverr.com/stevevz/make-liam-neeson-speak-your-video-message-in-the-phone-scene-from-taken

3-Part Harmony: https://www.fiverr.com/jessiem279/sing-your-company-name-in-harmony

Barrack Obama: https://www.fiverr.com/celebimpression/do-a-custom-barack-obama-impersonation

Cheers!

– Ravi Jayagopal

Nov 20

Episode 9: Part 2: Outsourcing Tricks, Whacky Projects & Fiverr Fever

By Ravi Jayagopal | SubscribeMe

Click here to download

 

All about Outsourcing – Fiverr, Upwork, 99Designs

In today’s Part 2 of my “Top 20 Favorite Tools” series, I get into more detail about outsourcing services and a couple of really neat tricks to get the biggest bang for your buck.

In the last episode, I talked about tools that I use for communication, a 3-pronged data back up strategy, video creation, and finally Graphics and Image creation. So make sure you listen to that one first.

Category #5. Outsourcing

There are 3 major web sites we use for outsourcing work in our business.

1) Upwork

2) 99Designs

3) Fiverr

Each of them has a different utility.

So when do you use which web site? And what is the best way to use them?

All that and more in this episode. So be sure to check it out.

More amazing tools coming up in the next episode. So stay tuned!

Some other links mentioned on the show…

Cheers!

– Ravi Jayagopal

Nov 14

Episode 8: My Top 20 Favorite Tools I Can’t (and Won’t) Live Without (Part 1)

By Ravi Jayagopal | SubscribeMe

11/14/2015
SubscribeMe.fm by Ravi Jayagopal My Top 20 Favorite Tools I Can’t (and Won’t) Live Without (Part 1) - Ep # 8 11/14/2015
00:00:00 00:00:00

In today’s show, I’m going to list my top 20 tools, that I simply couldn’t live without. And won’t live without.

#1. Communication: Skype &  Gotomeeting.

#2. Data Backup: When it comes to keeping our business data safe and backed up, I use a 3-pronged approach. I use Carbonite, Google Drive and a local hard-drive (Western Digital 2 TB “My Passport”).

#3. Video Creation: Camtasia Studio, Jing, Powtoon, iPhone, Audio downloaded from Audiojungle (here’s the link to the “Fight No More” audio clip I use in my intro).

#4. Graphics & Images: Canva, Box Shot King, Gimp, and Jing.

More tools coming up in the next episode. So stay tuned.

– Ravi Jayagopal


Friends don’t let friends go without telling them about SubscribeMe.fm. So please let a friend know about this – the link you can share, is http://SubscribeMe.fm.

If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .

Thanks for listening.

Cheers!

– Ravi Jayagopal
PS: The audio players above and below are powered by CoolCastPlayer 🙂

.


Check out the full podcast below…

04/19/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 4: Greatest Free and Freemium Tools - 96 04/19/2020
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01/30/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95 01/30/2020
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01/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Greatest Free and Freemium Tools - Ep 94 01/21/2020
00:00:00 00:00:00
01/11/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93 01/11/2020
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12/31/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92 12/31/2019
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12/01/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Write a Best-Selling Book (Do This Instead) - 91 12/01/2019
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10/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90 10/15/2019
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10/05/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Forget the "Leavers". Create for the "Believers" - 89 10/05/2019
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08/26/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88 08/26/2019
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07/30/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87 07/30/2019
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07/12/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86 07/12/2019
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06/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal True Streaming, Adaptive Streaming and Progressive Downloads - 85 06/15/2019
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05/23/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84 05/23/2019
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04/18/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal A Programmer and a Marketer Walk into a Bar - 83 04/18/2019
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04/09/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal YouTube Sucks If You're Doing This - 82 04/09/2019
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02/24/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Lessons Learned from my DOPE Launch - Ep #81 02/24/2019
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01/09/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80 01/09/2019
00:00:00 00:00:00
12/13/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Dreaded Unsubscribe. And Selling is not Evil - Ep #79 12/13/2018
00:00:00 00:00:00
11/28/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78 11/28/2018
00:00:00 00:00:00
11/06/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Donations" Is Not A Business Model - Part 3 - Ep #77 11/06/2018
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10/23/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76 10/23/2018
00:00:00 00:00:00
10/08/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75 10/08/2018
00:00:00 00:00:00
09/11/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74 09/11/2018
00:00:00 00:00:00
08/27/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio and Voice Are The Future, All-In On Audio - Ep #73 08/27/2018
00:00:00 00:00:00
08/02/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72 08/02/2018
00:00:00 00:00:00
06/05/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Product First? Or Audience First? - Ep #71 06/05/2018
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05/06/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Product First? Or Audience First? - Ep #70 05/06/2018
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03/15/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69 03/15/2018
00:00:00 00:00:00
02/10/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Put Your Money Where Your Mouth Is And Pay to Play - Ep #68 02/10/2018
00:00:00 00:00:00
01/07/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67 01/07/2018
00:00:00 00:00:00
12/13/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66 12/13/2017
00:00:00 00:00:00
11/29/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65 11/29/2017
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11/09/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64 11/09/2017
00:00:00 00:00:00
10/10/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Behind The Scenes of My Online Course - Ep #63 10/10/2017
00:00:00 00:00:00
09/16/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Start with the Pricing Table - Ep #62 09/16/2017
00:00:00 00:00:00
09/02/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $99 One-time Better Than $9/mo Recurring? - Ep #61 09/02/2017
00:00:00 00:00:00
08/09/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Podcasting is So Dang Hard, So Start One Today - Ep #60 08/09/2017
00:00:00 00:00:00
07/17/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How Long Should Videos In Your Online Course Be? - Ep #59 07/17/2017
00:00:00 00:00:00
06/21/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Art of Viral Marketing - Ep #58 06/21/2017
00:00:00 00:00:00
06/06/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Marketing is Dead. Long Live Native Marketing - Ep #57 06/06/2017
00:00:00 00:00:00
05/23/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Cross-Posting vs. Repurposing - Part 3 - Ep #56 05/23/2017
00:00:00 00:00:00
05/12/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55 05/12/2017
00:00:00 00:00:00
04/25/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54 04/25/2017
00:00:00 00:00:00
04/11/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How Your Online Course Can Be Better Than Disneyland - Ep #53 04/11/2017
00:00:00 00:00:00
03/29/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 7 Member Retention Strategies - Chris Farrell - Ep #52 03/29/2017
00:00:00 00:00:00
03/10/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51 03/10/2017
00:00:00 00:00:00
02/18/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal State of the Internet Address - with Zombies and Heroes - Ep #50 02/18/2017
00:00:00 00:00:00
02/02/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49 02/02/2017
00:00:00 00:00:00
01/17/2017
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal MMA: Money Making Activities: Creation vs. Promotion - Ep #48 01/17/2017
00:00:00 00:00:00
12/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47 12/29/2016
00:00:00 00:00:00
12/07/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46 12/07/2016
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11/10/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45 11/10/2016
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10/21/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44 10/21/2016
00:00:00 00:00:00
10/07/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Seth Godin Ruined The Internet - Ep #43 10/07/2016
00:00:00 00:00:00
09/27/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 5 Lessons Learned From 1 Year of Podcasting - Ep #42 09/27/2016
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09/14/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41 09/14/2016
00:00:00 00:00:00
09/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal HBO, Netflix, Stranger Things in Content Licensing Ep #40 09/01/2016
00:00:00 00:00:00
08/24/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39 08/24/2016
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08/15/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Psychology of a Rabid Fan - Ep #38 08/15/2016
00:00:00 00:00:00
08/06/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Power of User-Generated Content - Part 5, Ep #37 08/06/2016
00:00:00 00:00:00
07/13/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Oprah Model of Generating Content - Part 4, Ep #36 07/13/2016
00:00:00 00:00:00
07/01/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Screw Your Customers - And How Not To - Part 3, Ep #35 07/01/2016
00:00:00 00:00:00
06/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Repurposing Content - Part 2 - Ep #34 06/25/2016
00:00:00 00:00:00
06/16/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33 06/16/2016
00:00:00 00:00:00
05/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32 05/26/2016
00:00:00 00:00:00
05/17/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31 05/17/2016
00:00:00 00:00:00
05/09/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Must-Have Tools for WordPress & Online Security - Ep #30 05/09/2016
00:00:00 00:00:00
05/02/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29 05/02/2016
00:00:00 00:00:00
04/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28 04/25/2016
00:00:00 00:00:00
04/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27 04/18/2016
00:00:00 00:00:00
04/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Membership Models - Part 1 - Ep #26 04/04/2016
00:00:00 00:00:00
03/25/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Dream Book" TOC Content Marketing - Ep #25 03/25/2016
00:00:00 00:00:00
03/18/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Content Creation & Repurposing - TOC Technique - Ep #24 03/18/2016
00:00:00 00:00:00
03/11/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Video Hosting For Your Membership Site - Ep #23 03/11/2016
00:00:00 00:00:00
03/04/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio, PDF & Media Hosting For Your Membership Site - Ep #22 03/04/2016
00:00:00 00:00:00
02/26/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 3 Biggest Podcasting Myths Busted - Ep #21 02/26/2016
00:00:00 00:00:00
02/19/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20 02/19/2016
00:00:00 00:00:00
02/12/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19 02/12/2016
00:00:00 00:00:00
02/05/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18 02/05/2016
00:00:00 00:00:00
01/29/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17 01/29/2016
00:00:00 00:00:00
01/20/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16 01/20/2016
00:00:00 00:00:00
01/08/2016
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15 01/08/2016
00:00:00 00:00:00
12/30/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Launch One-Time Product First or a Recurring Subscription? - Ep #14 12/30/2015
00:00:00 00:00:00
12/25/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13 12/25/2015
00:00:00 00:00:00
12/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal To Drip or Not To Drip Content: That Is The Question - Ep #12 12/20/2015
00:00:00 00:00:00
12/12/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11 12/12/2015
00:00:00 00:00:00
12/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10 12/04/2015
00:00:00 00:00:00
11/20/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9 11/20/2015
00:00:00 00:00:00
11/13/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8 11/13/2015
00:00:00 00:00:00
11/04/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7 11/04/2015
00:00:00 00:00:00
10/28/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6 10/28/2015
00:00:00 00:00:00
10/23/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5 10/23/2015
00:00:00 00:00:00
10/17/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4 10/17/2015
00:00:00 00:00:00
10/10/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal $1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3 10/10/2015
00:00:00 00:00:00
10/03/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2 10/03/2015
00:00:00 00:00:00
09/26/2015
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1 09/26/2015
00:00:00 00:00:00
SubscribeMe.fm: Powered by CoolCastPlayer.com Ravi Jayagopal http://SubscribeMe.fm Facebook Twitter Embed
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Psychology of a Rabid Fan - Ep #38
25m
The Power of User-Generated Content - Part 5, Ep #37
21m5s
The Oprah Model of Generating Content - Part 4, Ep #36
18m59s
How To Screw Your Customers - And How Not To - Part 3, Ep #35
18m27s
Repurposing Content - Part 2 - Ep #34
27m21s
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
24m28s
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
26m4s
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
19m43s
3 Must-Have Tools for WordPress & Online Security - Ep #30
23m13s
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
14m59s
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
14m7s
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
15m14s
Membership Models - Part 1 - Ep #26
15m32s
"Dream Book" TOC Content Marketing - Ep #25
20m26s
Content Creation & Repurposing - TOC Technique - Ep #24
20m29s
Video Hosting For Your Membership Site - Ep #23
17m25s
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
14m12s
3 Biggest Podcasting Myths Busted - Ep #21
28m58s
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
19m16s
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
23m42s
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
15m22s
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
22m29s
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
17m21s
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
18m15s
Launch One-Time Product First or a Recurring Subscription? - Ep #14
17m31s
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
16m49s
To Drip or Not To Drip Content: That Is The Question - Ep #12
20m1s
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
16m51s
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
15m32s
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
13m36s
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
17m21s
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
19m3s
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
46m32s
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
39m
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
26m13s
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
23m48s
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
25m28s
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
32m32s
×
Nov 06

Episode 7: 6 Reasons Why You Should NOT Deliver Member Content Via Email

By Ravi Jayagopal | SubscribeMe

 

In this 7th episode of SubscribeMe, I discuss 6 reasons why you should NOT send members-only content by email.

But why not?

Why not simply use email to deliver content? Why bother with a membership site, membership software and all the setup & maintenance headaches?

Let me first show you how to create the world’s quickest membership site – in just 4 hours.

  1. Signup for an account with Mailchimp. They allow you to have up to 2,000 subscribers on your list, and send out 12,000 emails per month. So that’s about 6 emails per month. Go to subscribeme.fm/mailchimp, and get $30 in free credit to use when you exceed 2,000 subscribers.
  2. Load up all of your course content into an email autoresponder sequence, set up these emails to go out once a week. You could even start with just the welcome email and content for module 1, since you will be dripping the emails over time.
  3. Create a one-page landing page through a free WordPress.com web site.
  4. Log in to Paypal, create a buy button, and put it on your free one-page sales page.

That’s it! You could be done with this basic membership set up in about 4 hours. And you could launch it tomorrow.

So, if creating a membership site with just email can be done in 4 hours, then why even bother buying specialized membership software? Why bother with all of the setup and maintenance headaches of installing and running your own membership site, and spending time and money setting up a member’s area, and creating your content online, and protecting that content? So why bother with all that work?

In order to automate everything for yourself and your customers, you need a web site. And simply throwing up a WordPress installation on your site is not going to help you automate payments, automate member-account creation, automate content delivery, send out follow-up and marketing emails, allow members to access private content, watch videos, listen to audio, download reports and documents. In the next episode, I’ll discuss membership software evolution, and what features you should look for when selecting membership software, and things that you don’t eve know that you don’t know.

But in this episode, let’s discuss how to use email to deliver content.

Like I said earlier, you could just create an email list, sign up subscribers, and send all of your member content via email. But that is just a bad idea for many reasons. That is because Emails, while they are terrific for marketing and transactional messaging, they’re simply not suited for delivering interactive content or rich media – like video or audio, or for private members-only content that should only be accessible by a select few, and they’re also not suitable for creating social interactions. Let’s look at these in detail.

– Ravi Jayagopal

Oct 28

Episode 6: Ravi Interviewed by Steve Kidd

By Ravi Jayagopal | SubscribeMe

 

In this 6th episode of SubscribeMe, I have a very, VERY special guest.

No, it’s not me interviewing someone else. Instead, it’s ME being interviewed on somebody else’s show 😉

I was a guest on the Thriving Entrepreneur Radio Show hosted by Steve Kidd. Steve has an amazingly gentle way of asking great questions, while offering his own perspective along the way. And Steve has a program called “Write Your Best Seller” where he helps you become known as an authority, get on TV, become an amazon best seller among a host of other promotional services. Check out his program by going to Subscribeme.fm/authority/ .

After he interviewed me, I wrote to him and asked him if I could publish the interview on my own podcast to my own listeners. And he very generously agreed. Thanks, Steve!

And now, check out Steve Kidd interviewing one of the most awesome people I have ever met… that’s ME! 😀

– Ravi Jayagopal

Oct 23

Episode 5: Interview with Ryan Lee, Freedym.com

By Ravi Jayagopal | SubscribeMe

Making Content Without Monetizing Doesn’t Go Very Far

 

In this 5th episode of SubscribeMe, I pick the brains of Ryan Lee, a veteran online marketer from Connecticut, Host of the Freedym show at Freedym.com – and one of the earliest people to start a membership site online.

Ryan started his first membership site in 2001. The previous year, in 2000, I had just moved to New York (from India) with my wife and daughter (my son was born in the US several years later). Ryan has seen the evolution of the Internet Marketing industry, and has launched many successful web sites. He has previously been a writer for Entrepreneur.com online magazine, and lives in Connecticut with his wife and 4 daughters.

On the show, Ryan and I talk about the early Google, the now defunct Goto, ClickBank, Paypal, hustle, “Ask and you shall receive”, the importance of building a recurring-income based business, personality-based marketing, emailing you list without worrying about unsubscribes, how much of yourself should you share with your audience, and keeping your members around for long and reducing churn.

Ryan’s enthusiasm and energy is contagious, so listen to the show and you will get inspired and take home lots of actionable tips.

Cheers!

Ravi Jayagopal

Links mentioned on the show

Freedym.com

Clickbank.com

Paypal.com

Ryan Lee’s Facebook Group

Oct 16

Episode 4: Too Much Content. Too Little Revenue

By Ravi Jayagopal | SubscribeMe

Making Content Without Monetizing Doesn’t Go Very Far

10/16/2015
SubscribeMe.fm by Ravi Jayagopal Too Much Content. Too Little Revenue - Ep #4 10/16/2015
00:00:00 00:00:00

In today’s show, I answer a question from Michael Britt, who has been super-successful at creating lots of content, has millions of downloads of his podcast and his youtube videos, but has not had much success at monetizing 9 years of hard work.

Michael: Congrats on 9 years of podcasting, and 250 podcast episodes, and 1.5 million youtube views

I went to your web site, ThePsychFiles.com. I’m just amazed at the amount of content you’ve put on that web site.

I think the problem might be that you’ve just kept creating content for years, without any kind of structure or specific goals. And you’ve been creating products without identifying who your target customer is.

Now, I admit that I don’t know the first thing about your topic. But even given that, when I go to your web site, I can’t really make out who it is really for. Is it for students studying psychology for a college degree? Is it for the casual person looking to learn about psycology? Is it for people who are looking to learn more about psychology because of a loved one who has an issue? The content is just too much, and it is all over the place, from what I can tell.

You have a very weak call to sign up for your newsletter at the top. Doesn’t state any benefits. Just “sign up for my newsletter” is not going to cut it. Instead, it should be something like “Get the top 10 memory boosting tricks that are borderline illegal, have been baffling both scientists and students – and will rewire your brain like you are Sherlock Holmes”. Have a nice digital image of a great report. Say how many times it has been downloaded. Why it helps. Benefits. Who all it helps. “Whether you are a teenage student or you are 60 years old and you have just been diagnosed with Alzheimers”.

Your site has brain stuff, it has an app for test prep, talks about psychology games, it has psychology news.

I think you know so much about so many things, that you just kept creating content as and when you got inspired, or thought about a subject, and you kept publishing it on your site. Problem is that it’s all on the same web site. So you tried to become an app developer, a psychology professor, a podcaster, and an internet marketer, all at once. And that’s why you’ve not found traction in any one thing.

Listen to the show to see how I recommend overcoming this issue, and suggest things that will get Michael get a quick hit, a small win. And then build it from there.

Cheers!

Ravi Jayagopal

 


Friends don’t let friends go without telling them about SubscribeMe.fm. So please let a friend know about this – the link you can share, is http://SubscribeMe.fm.

If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .

Thanks for listening.

Cheers!

– Ravi Jayagopal
PS: The audio players above and below are powered by CoolCastPlayer 🙂

.


Check out the full podcast below…

04/19/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 4: Greatest Free and Freemium Tools - 96 04/19/2020
00:00:00 00:00:00
01/30/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95 01/30/2020
00:00:00 00:00:00
01/21/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Greatest Free and Freemium Tools - Ep 94 01/21/2020
00:00:00 00:00:00
01/11/2020
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93 01/11/2020
00:00:00 00:00:00
12/31/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92 12/31/2019
00:00:00 00:00:00
12/01/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Don't Write a Best-Selling Book (Do This Instead) - 91 12/01/2019
00:00:00 00:00:00
10/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90 10/15/2019
00:00:00 00:00:00
10/05/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Forget the "Leavers". Create for the "Believers" - 89 10/05/2019
00:00:00 00:00:00
08/26/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88 08/26/2019
00:00:00 00:00:00
07/30/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87 07/30/2019
00:00:00 00:00:00
07/12/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86 07/12/2019
00:00:00 00:00:00
06/15/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal True Streaming, Adaptive Streaming and Progressive Downloads - 85 06/15/2019
00:00:00 00:00:00
05/23/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84 05/23/2019
00:00:00 00:00:00
04/18/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal A Programmer and a Marketer Walk into a Bar - 83 04/18/2019
00:00:00 00:00:00
04/09/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal YouTube Sucks If You're Doing This - 82 04/09/2019
00:00:00 00:00:00
02/24/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Lessons Learned from my DOPE Launch - Ep #81 02/24/2019
00:00:00 00:00:00
01/09/2019
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80 01/09/2019
00:00:00 00:00:00
12/13/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal The Dreaded Unsubscribe. And Selling is not Evil - Ep #79 12/13/2018
00:00:00 00:00:00
11/28/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78 11/28/2018
00:00:00 00:00:00
11/06/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal "Donations" Is Not A Business Model - Part 3 - Ep #77 11/06/2018
00:00:00 00:00:00
10/23/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76 10/23/2018
00:00:00 00:00:00
10/08/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75 10/08/2018
00:00:00 00:00:00
09/11/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74 09/11/2018
00:00:00 00:00:00
08/27/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Audio and Voice Are The Future, All-In On Audio - Ep #73 08/27/2018
00:00:00 00:00:00
08/02/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72 08/02/2018
00:00:00 00:00:00
06/05/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Part 2: Product First? Or Audience First? - Ep #71 06/05/2018
00:00:00 00:00:00
05/06/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Product First? Or Audience First? - Ep #70 05/06/2018
00:00:00 00:00:00
03/15/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69 03/15/2018
00:00:00 00:00:00
02/10/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal Put Your Money Where Your Mouth Is And Pay to Play - Ep #68 02/10/2018
00:00:00 00:00:00
01/07/2018
SubscribeMe.fm: Making, Marketing & Monetizing Digital Content with Membership Sites, Online Courses & Recurring Subscriptions by Ravi Jayagopal 13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67 01/07/2018
00: