Sell First, Create Later
By Ravi Jayagopal | Digital Creators , Podcast


(listen to the article below via the player above)
Sell First, Create Later
I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, or even a year, creating a single course or sometimes an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... <crickets>.