How to Purposefully & Intentionally Design Content That Goes Viral – with Brian Swichkow from GhostInfluence.com
Welcome to episode #58 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the creator of CoolCastPlayer.com, a pretty yet powerful Podcast & Audio Player Plugin for WordPress. I’m also the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin for WordPress, fondly known as DAP.
The Art of Viral Marketing
On this episode, I interview Brian Swichkow from GhostInfluence.com, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank on his roommate using Facebook ads, which made his room mate completely paranoid, like… Will Smith in the movie Enemy of the state.
Reddit.com is one of the biggest social sharing site and online communities in the world, and is the 4th most visited site in the US and the 9th in the world. Reddit.com users are just brutally honest and educated and geeked out. They’re super hard to impress, as much as a popup form on a web site is likely to impress someone in 2017.
But if you can post great content that is genuinely great, and there’s no element of trickery or sales-pagery – if that’s even a word – and they don’t sense that you’re trying to sell people something or trying to get them to sign up for something and there’s no ulterior motives that they can sense in your content, then your content can go explosively viral.
But… if you can’t link back to your site, if you can’t get them to follow you back to your site so you can put them on your list or sell them something, what’s even the point of posting on Reddit?
I asked Brian the exact same question, knowing that you would be thinking about exactly that too about Reddit. And the answers he gives on this interview, are absolutely worth 10x the price of your attention. And I am not exaggerating in the least bit, when I say, he’s the most interesting man I’ve met in a very long time…
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Cheers!
– Ravi Jayagopal
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