How to Reach a New Audience of 30 Million Listeners with an Alexa Flash Briefing Skill Created in 1 Hour If You Already Have a Podcast (1 Week If You Don’t)
An Alexa Flash Briefing is basically a quick clip of audio, a "micro-podcast", if you will - like, top news headlines, word of the day, inspirational quote of the day, thought for the day, prayer for the day - something that delivers a quick, concentrated dose of value to the listener in a couple of minutes.
Like "Traffic & Weather at the top of the hour" on the radio – quick, short, to-the-point, no fluff, just a concentrated dose of value.
Better Than TV News & Podcasts
"It’s Radio… It’s a Podcast… It’s a Flash Briefing!" (by yours truly).
The goal is to entertain, educate, engage, enrich or help evolve your listener, who’s probably getting ready in the morning to go to work. So as they’re brushing their teeth, showering, getting ready, making coffee, they can say out loud "Alexa, what’s my flash briefing?" and their Alexa-powered device – whether it’s the Echo Spot, Show, Plus, or other – will start playing all of the flash briefings that they’ve "enabled" in their Alexa app (or Alexa web), one after the other, in succession.
So in a way, it’s similar to a podcast, because you basically subscribe to a bunch of Flash Briefings (just like you subscribe to a bunch of podcasts), and you listen to them one after the other, until you hit stop – or in Alexa’s case, you say "Alexa, stop" or "Alexa, cancel". And to skip the current one and start playing the next flash briefing, you would say "Alexa, skip".
But when it comes to the format of Flash Briefings – basically getting quick updates on a whole bunch of things on a whole bunch of topics, all within a short span of time – it can be more powerful than podcasts, because podcasts are not as quick to get into the meat of the content. There are extended intros, small talk, set up talk, announcements and updates, multiple ads or promotions, and so on.
So it’s like a "Podcast on Steroids" (your truly, again :-). And because of the short-form nature of Alexa Flash Briefings, as a listener, they know they can expect maximum value (whatever that "value" you’re promising them in your show’s title and description) in minimum time, minus all the fluff.
And it’s better than regular cable TV news, because there are no extended commercial breaks, chit-chat, teasers or promos of what’s coming later in the show, and so on.
Why Create an Alexa Flash Briefing
I talked about this on Episode #73 of my podcast, titled "Audio and Voice Are The Future, All-In On Audio".
As powerful as video is, Audio can go where Video can NOT go - like when you're driving to work, doing the dishes, in the gym, on a run, walking your dog, cleaning the garage, heck, even when showering!
If you've seen any science fiction movie, you have seen a super-smart voice assistant. The Computer from Star Trek, Jarvis in Iron Man. And that's what is coming soon to a world near you.
Voice is the most natural and most powerful form of communication. Which is why I believe that audio is going to be one of the most powerful tools of the future.
An article from eMarketer.com states, "Not since the smartphone has any tech device been adopted as quickly as the smart speaker." And it goes on to say how they expect the number of US smart speaker users to grow at the rate of 47.9% between 2016 and 2020, and end up around 76.5 million. According to Strategy Analytics, sales of smart speakers could top $23 billion by 2023, or according to another company Global Market Insights, it could reach $30 billion by 2024. And according to Slate.com, "smart speakers, like smartphones, aren’t just about the hardware. They’re about the platform that powers them—in this case, the voice A.I.—and how it shapes users’ behavior.
So, as a content creator, which of these would you rather compete with?
5+ Billion YouTube Videos, or
1+ Billion Websites, or
550,000+ Podcasts, or
just 5,500+ Alexa Flash Briefings?
Audio is about to become the future, so get in now. And that's why I'm all in on Audio.
According to research company Gartner, "By 2020, 30% of web browsing sessions will be done without a screen."
2020 is not very far off. So in just a short amount of time, a third of web browsing will happen with just voice, and no screens, no typing. Just talking.
Which is why, it's a great time start thinking about launching a podcast, or at least, a flash briefing, if you don't have one already.
That’s how much I believe in the future of Voice, Voice-assistants, and Podcasts.
And that's why I've written this Kindle book, so you can learn "How to Reach a New Audience of 30+ Million Listeners with an Alexa Flash Briefing Skill Created in 1 Hour If You Already Have a Podcast (1 Week If You Don’t)"
- Ravi Jayagopal
Podcast Host, SubscribeMe.fm
Flash Briefing Host, CutToTheChase.fm
Co-Founder & Co-Developer, DigitalAccessPass.com (DAP)
Download it on Amazon!
Download my Alexa Flash Briefing Kindle Book and for a limited time, get any one of these 5 awesome bonuses:
BONUS #1: A 20-minute 1-on-1 call with me where you can ask me anything – about your new Alexa Flash Briefing, Podcast, Online Course, Sales Page, Brainstorm ideas, etc. Call will be via Phone, Skype or Gotomeeting – whichever works for you.
BONUS #2: A 75% Discount on the accompanying Online Video Course with the same name, where I walk you through everything in this book, but in more detail. If you are more of a visual learner who enjoys how-to videos than reading a PDF or Kindle book, then you’ll love this. You can practically look over my shoulder as I show you how to create an Alexa Flash Briefing, start to finish, via screencast videos. The course will launch in about a month. It will be sold for $49. After a 75% discount, you will pay just $12 for the entire video course.
BONUS #3: Free copy of my Kindle book about Online Courses & Membership Sites: SubscribeMe.fm: Membership Site and Online Course Marketing: How to Make, Market & Monetize Online Digital Content
BONUS #4: Free copy of my Kindle book about Podcasting Myths & Lessons Learned: Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted – and the Shocking Truths about Podcasting I Wish I Knew Before I Launched My Own Show
BONUS #5: A Shout-out on my podcast at SubscribeMe.fm. I’m happy to thank you by name, and mention your website / podcast / online course / Kindle book etc.
Simply buy a copy of my Amazon Flash Briefing Kindle book and forward your payment email receipt that you received from Amazon after you purchased this Kindle book, to my email (it's in the first page of the book).
And let me know which of the above free bonuses you would like to redeem – you can get any one of the following for free as a “thank you” gift for your purchase.
(If you would like more than one bonus, just purchase multiple copies of the Kindle book.)
And while you're here...
Check out my Podcast below
And check out my own Alexa Flash Briefing below
- Ravi Jayagopal
Check out my Podcast about Membership Sites @ SubscribeMe.fm
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