This is Part 1 of a series of episodes where I’ll try to put together a convincing case as to why Ad Revenue Model Is Dead, Sponsors Are Unreliable, “Donations” Is Not A Business Model.
Welcome to episode #75 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, a premier membership plugin for WordPress, fondly known as DAP.
In support of my arguments, I present to you, exhibit #1: My old, defunct website: BabyNamesIndia.com. And at the peak of it’s powers, I was getting thousands of visitors PER DAY. Between 3000 – 5000 visitors.
My AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn’t payoff as much as it should have, given that I did reach #1 on Google and built a list of more than half a million email subscribers at one point.
You know why it didn’t work? Because ads generally don’t work for most people – not for most publishers and content creators, anyway.
– Ravi Jayagopal
PS: The audio players above and below are powered by CoolCastPlayer 🙂
Check out the full podcast below…