In today’s show, I answer a question from Michael Britt, who has been super-successful at creating lots of content, has millions of downloads of his podcast and his youtube videos, but has not had much success at monetizing 9 years of hard work.
Michael: Congrats on 9 years of podcasting, and 250 podcast episodes, and 1.5 million youtube views
I went to your web site, ThePsychFiles.com. I’m just amazed at the amount of content you’ve put on that web site.
I think the problem might be that you’ve just kept creating content for years, without any kind of structure or specific goals. And you’ve been creating products without identifying who your target customer is.
Now, I admit that I don’t know the first thing about your topic. But even given that, when I go to your web site, I can’t really make out who it is really for. Is it for students studying psychology for a college degree? Is it for the casual person looking to learn about psycology? Is it for people who are looking to learn more about psychology because of a loved one who has an issue? The content is just too much, and it is all over the place, from what I can tell.
You have a very weak call to sign up for your newsletter at the top. Doesn’t state any benefits. Just “sign up for my newsletter” is not going to cut it. Instead, it should be something like “Get the top 10 memory boosting tricks that are borderline illegal, have been baffling both scientists and students – and will rewire your brain like you are Sherlock Holmes”. Have a nice digital image of a great report. Say how many times it has been downloaded. Why it helps. Benefits. Who all it helps. “Whether you are a teenage student or you are 60 years old and you have just been diagnosed with Alzheimers”.
Your site has brain stuff, it has an app for test prep, talks about psychology games, it has psychology news.
I think you know so much about so many things, that you just kept creating content as and when you got inspired, or thought about a subject, and you kept publishing it on your site. Problem is that it’s all on the same web site. So you tried to become an app developer, a psychology professor, a podcaster, and an internet marketer, all at once. And that’s why you’ve not found traction in any one thing.
Listen to the show to see how I recommend overcoming this issue, and suggest things that will get Michael get a quick hit, a small win. And then build it from there.
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Thanks for listening.
– Ravi Jayagopal
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