Let’s do a quick flashback. Back in April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site offering online courses with videos and checklists and PDF document downloads.
So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future, if you ever decide to walk away from it all.
So a web site with recurring revenue has greater lifetime customer value, which will help you sell your site for a lot more than if you had just one-time products. Which is why a site like Lynda.com could get a valuation of 1.5 billion. Of course, they had millions of members, but the point is, that they weren’t just regular members, but members paying a monthly fee.
And you too can create your own mini version of Lynda.com.
Here are the 5 members of my Membership Site Dream Team:
1) Content Management System
3) Media Host
4) Payment Processor
5) Membership & Marketing Platform
So which ones did I choose for my dream-team? Listen to the show to find out 🙂
How to Reverse Engineer Your Website, Products and Services
Urgency, Scarcity and Exclusivity (USE)
Takeaways From My Book Launch
Audiobooks, ACX, Kindle to Paperback
Sell First, Create Later
No Such Thing as Too Long, Only Too Boring
I Came Home and the Dog Was Bald
Podcasting with WordPress – 105