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By Ravi Jayagopal | Podcast
Let’s do a quick flashback. Back in April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site offering online courses with videos and checklists and PDF document downloads.
So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future, if you ever decide to walk away from it all.
So a web site with recurring revenue has greater lifetime customer value, which will help you sell your site for a lot more than if you had just one-time products. Which is why a site like Lynda.com could get a valuation of 1.5 billion. Of course, they had millions of members, but the point is, that they weren’t just regular members, but members paying a monthly fee.
And you too can create your own mini version of Lynda.com.
Here are the 5 members of my Membership Site Dream Team:
1) Content Management System
2) Theme
3) Media Host
4) Payment Processor
5) Membership & Marketing Platform
So which ones did I choose for my dream-team? Listen to the show to find out 🙂
Cheers!
Ravi Jayagopal
Ravi Jayagopal is a Business Coach, 8-time Author, Speaker, Podcaster, Entrepreneur, Digital Marketer, WordPress Developer and also an Amateur Ventriloquist :-). Read more about him at https://SubscribeMe.fm/ravi-jayagopal
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