Is there a “Discoverability Problem” in Podcasting?
Unless you’re Tom Hanks’ character in the movie Castaway, and your show is titled “PodCast Away” :-), and you’re the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue.
And this discoverability issue doesn’t affect just podcasting, but it applies to pretty much everything else in life, whether that’s people discovering your website, blog, your product, or service. Heck, there is a discovery issue even when it comes to meeting the woman or man of your dreams!
The goal of this episode, is to acknowledge the issue, find out the root cause, and then also see what we can do about it as Podcasters.
The issue of discoverability in podcasting is exponentially magnified, for a few different reasons.
(listen to the show for the rest)
So be sure to listen to the show for the rest, using the player above (or below).
Oh By The Way:
I’m just launched my new online course at PremiumPodcasting.com .
And the course is titled, “Premium Podcasting: How to Create, Deliver and Monetize Premium Audio Content and Deliver it in 4 Different Ways: 1) Audio Player on a Page 2) Downloadable MP3 links 3) Premium Podcast and 4) Mobile App”
So the basic premise behind this course is this…
Are you a “Hobbyist” or are you an “Entrepreneur”?
It all comes down to this one simple choice: Do you want to make money “FROM” your podcast, or “BECAUSE” of your podcast? Yes, there is a BIG difference. And I explain that in this video, which is easily the most controversial video I’ve ever created.
I’m on a mission to help podcasters and content creators not fall for some of the more popular myths about podcasting. I would rather tell you the inconvenient truth right now, than “I told you so” in 3 years.
So are you happy making pocket-change on the side from your podcasts or blog or YouTube channel, pocket change that you can use to pay for hosting and a night-out and a couple of cool toys?
Or do you wish to make real, long-term, repeatable, scalable, sustainable income that can one day help you quit your day-job and follow your dreams and passions full-time?
So that’s what my new course covers in great detail. It teaches you how to monetize premium audio content – like a Premium Podcast, Audio Books, Audio Courses, Audio of your Videos, audio extracted from your Webinars and Seminars and online Articles.
So please check it out at PremiumPodcasting.com
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If you want future episodes to be automatically downloaded to your device as soon as they’re available, then subscribe to the show on iTunes at SubscribeMe.fm/itunes/ , or on Android at SubscribeMe.fm/android/ .
Thanks for listening.
– Ravi Jayagopal
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Check out the full podcast below…