There will always be people who wouldn’t mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal.
Welcome to episode #53 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, arguably the best membership plugin in the industry, fondly known as DAP.
Better Than Disneyland
Here’s How Your Online Course Can Be Better Than Disneyland (hint: Be like Universal Studios). There will always be people who wouldn’t mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal.
So it’s all in the offer. And how you package it. And how you position it. And how you present it. And of course, it’s also in how you deliver it, and deliver on the promises, and keep delivering month after month, if you want them to keep paying you month after month.
And don’t be afraid to create bigger, more expensive packages, that gives people faster service, better access, direct access to you, or your team, better training, one-on-one calls, faster set up, more hand-holding, that will help them implement your products and services faster, with less headache, with a shorter learning curve, with better support, and faster support. So don’t forget to create more “Front of Line” access offers. Don’t be like Disney. Treating everyone the same and not allowing anyone to pay extra to get extra, is all find and dandy. But when it comes to business, your customers will pay to be pampered. That’s what leads to a bigger bottomline and more profits for you, and also the happiest, easy-to-please and lowest-overhead customers, who will happily pay extra, to get extra, and they will also be the ones to praise you and recommend you the most.
(listen to the show for the rest)
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– Ravi Jayagopal
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