Cross-posting automation is about “Productivity, not Perfection”.
Welcome to episode #55 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, arguably the best membership plugin in the industry, fondly known as DAP.
The Gift of IFTTT and Cross-Posting from Instagram
“Better to do something imperfectly than to do nothing perfectly” – Robert H. Schuller
I actually recommend cross-posting content, because this is not about “perfection”. It’s NOT about meticulously formatting content and making it perfectly native to each platform. Most people don’t have the time for that. They just don’t. Every platform has an “Edit” button – you can ALWAYS go in later and tweak the post to your heart’s content. There’s nothing wrong with editing your posts. I do this myself. Like adding shortlinks to my FB posts, removing some of those hashtags that came over from Instagram, because hashtags don’t matter as much in Facebook. My cross-posting automation is about “productivity, not perfection”. And I tell you how to set up IFTTT – If This Then That – to create this cross-posting.
And ever since I started doing this cross-posting, I had like 20 something posts in April alone. And I’m not talking junk posts – I’m talking really useful content, VERY relevant to my target audience, and if someone went to my blog first, they’ll no longer think wow, this guy last posted on his blog in August 2016, and before that in Jan 2016. So they won’t think my blog is gotten outdated. There’s useful content to consume. And it keeps my blog fresh in Google’s perspective, creates lots of long-tail traffic because it has lots of keywords and real, non-spammy content, so it’s all win-win.
(listen to the show for the rest)
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– Ravi Jayagopal
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