90% Perfect and Published is Better than 100% Perfect But Unpublished.
Welcome to episode #56 of the SubscribeMe show from SubscribeMe.fm.
I’m your host Ravi Jayagopal. This is the podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business.
I am the co-founder & co-developer of DigitalAccessPass.com, arguably the best membership plugin in the industry, fondly known as DAP.
Cross-posting vs. Repurposing – Part 3
Cross-Posting is NOT the same as Repurposing.
Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums.
Repurposing is about leveraging your message. Cross-posting is leveraging your actual content, the actual format itself, and it is done in real-time, and is more useful for solopreneurs, or small businesses that don’t have a dedicated social media manager or content marketer.
The problem with repurposing is that it takes time and effort. So if I write a blog post, repurposing it into a video, or a podcast, is a completely separate project. So repurposing is basically transforming your content and adapting it for completely different media. But cross-posting is taking the exact same content – which is, Message, Photo, Call-to-Action, which was the title of episode at http://SubscribeMe.fm/54/ – and taking those 3 universal content marketing elements, and leveraging that across as many suitable platforms as possible.
(listen to the show for the rest)
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– Ravi Jayagopal
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