In this 7th episode of SubscribeMe, I discuss 6 reasons why you should NOT send members-only content by email.
But why not?
Why not simply use email to deliver content? Why bother with a membership site, membership software and all the setup & maintenance headaches?
Let me first show you how to create the world’s quickest membership site – in just 4 hours.
- Signup for an account with Mailchimp. They allow you to have up to 2,000 subscribers on your list, and send out 12,000 emails per month. So that’s about 6 emails per month. Go to subscribeme.fm/mailchimp, and get $30 in free credit to use when you exceed 2,000 subscribers.
- Load up all of your course content into an email autoresponder sequence, set up these emails to go out once a week. You could even start with just the welcome email and content for module 1, since you will be dripping the emails over time.
- Create a one-page landing page through a free WordPress.com web site.
- Log in to Paypal, create a buy button, and put it on your free one-page sales page.
That’s it! You could be done with this basic membership set up in about 4 hours. And you could launch it tomorrow.
So, if creating a membership site with just email can be done in 4 hours, then why even bother buying specialized membership software? Why bother with all of the setup and maintenance headaches of installing and running your own membership site, and spending time and money setting up a member’s area, and creating your content online, and protecting that content? So why bother with all that work?
In order to automate everything for yourself and your customers, you need a web site. And simply throwing up a WordPress installation on your site is not going to help you automate payments, automate member-account creation, automate content delivery, send out follow-up and marketing emails, allow members to access private content, watch videos, listen to audio, download reports and documents. In the next episode, I’ll discuss membership software evolution, and what features you should look for when selecting membership software, and things that you don’t eve know that you don’t know.
But in this episode, let’s discuss how to use email to deliver content.
Like I said earlier, you could just create an email list, sign up subscribers, and send all of your member content via email. But that is just a bad idea for many reasons. That is because Emails, while they are terrific for marketing and transactional messaging, they’re simply not suited for delivering interactive content or rich media – like video or audio, or for private members-only content that should only be accessible by a select few, and they’re also not suitable for creating social interactions. Let’s look at these in detail.
– Ravi Jayagopal